solutions media 2011

Technical answers to commercial problems

www.fairplay.co.uk

Solutions

2011 media information

Editorial Positioning

Fairplay Solutions is a technical magazine with a

difference. Drawing upon the experience of people who

have been actively involved in operating ships, Solutions

evaluates and defi nes the benefi ts that ship operators can

hope to gain from specifi c advances in technology.

A ship is a complex asset and Solutions refl ects this

within its pages, covering a wide spectrum of subjects,

from navigational equipment on the bridge to individual

components and systems throughout a ship - from the

engine room to the deck.

Launched in 1996, Solutions has become one of the

most respected magazines of its type. Each month,

features focus on specifi c areas of ship operation or

construction, as well as regular sections covering: general

news, activities of classifi cation societies, new equipment

and deeper analysis of a current ‘hot topic’.

Understanding the impact changes will have on a ship

operator’s business is a key factor in their success.

Solutions selects the news and developments of

greatest relevance to its audience and provides an

invaluable summary of important topics.

While public attention seems to increasingly focus

on shipping’s alleged impact on the environment,

Solutions examines the issues from the operator’s

point of view - highlighting potential for fuel saving and

payback-time of investment in new ideas and equipment

such as propulsion systems, improved coatings and

developments in turbo-charging.

Solutions provides readers contemplating a newbuilding

or retrofi t with comprehensive and impartial information,

covering all potential suppliers. Coverage addresses

specifi c aspects of shipping and operational areas on

board, as well as impending regulations, legislation and

IMO rules.

Whatever the technical and regulatory compliance

challenges that face ship operators in 2011, Solutions’

editor, Malcolm Latarche, will be employing some twenty

years of maritime experience to ensure that readers

understand how to get the best out of the opportunities

that emerge.

Make sure your message is delivered alongside this

invaluable editorial content to the key decision makers in

the industry.

Audited Circulation

With a fully audited circulation of over 3,600 (ABC net

average circulation of 3,616, January to December 2009),

the broad editorial appeal extends across all sectors of

the dry and wet cargo trades, passenger ships & offshore

vessels and results in a total readership far in excess of its

core circulation.

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Research and Development Solutions is often

the fi rst place where the results of key R&D

projects are brought to the attention of the wider

shipping audience and our analysis adds invaluable

perspective.

Newbuildings Solutions is the only magazine to

publish complete monthly newbuildings information.

The coverage is based on the unique strength of

IHS Fairplay, who issue the offi cial IMO numbers.

This provides Solutions with comprehensive details

of every commercial ship under construction or

on order around the world. Each month details of

new launches and deliveries are announced, with

coverage of new designs of particular note.

Troubleshooter These pages cover real life

operational problems, highlighting recommendations

from offi cial bodies, insurers and others that can

help readers improve their operational practices.

Ship Type Statistics These regular statistical reports

cover different ship types and provide current and

projected fl eet details.

Major Shipbuilders These in-depth reports provide

dedicated coverage of specifi c shipbuilding nations

or regions of signifi cance to the whole industry.

Solutions is truly international

109 countries

With readers in more than 109 countries Solutions has

a global presence reaching the world-wide shipping

markets.

Europe58%

Asia17%

Middle East5%

Other3%

North, Central & South America

17%

AUDIENCE BY REGION

Marketing Solutions

Solutions offers a wide range of advertising and

marketing opportunities that can be tailored to the specifi c

communication needs of your company.

Whether building brand, creating product awareness,

driving demand or simply publicising your attendance

at an exhibition, use Solutions to communicate your

message to a clearly defi ned target audience.

Display advertising

Display advertising offers a powerful marketing opportunity

with great exposure for your brand and services. Your

message will be seen around the world by key audiences

looking for advice to support their decision-making.

Premium positions

Cover positions offer increased standout and real impact.

You can also request premium positions in specifi c

editorial sections to ensure the most relevant possible

environment. Such positions have limited availability and

advance booking is advised.

Inserts

Whether promoting exhibitions, training courses,

your products or brand, we offer high impact creative

opportunities, including loose or bound inserts,

bellybands and tip-ons, as a cost-effective route to

market. We offer a full design & printing service if required.

Website

Benefi t from advertising on www.fairplay.co.uk which

includes an archive of Solutions magazine and our

unique Newbuildings online pages which are updated and

visited daily.

Email

Deliver your message directly to readers’ desktops,

via a monthly email service. All advertisements feature

in prominent positions and can be run as one-offs for

impact or in extended campaigns.

Tailored marketing solutions

Bringing out a new product? We have a ‘product launch

program’ which includes a combined package of magazine

advertising and web based media – guaranteed to create

a bang and maximise awareness.

Keen to know what the market thinks? A ‘partnership

survey’, online and in the magazine, can provide you with

invaluable market research, enhance your brand and

generate business leads.

Whatever your marketing needs, we are confi dent we

have the solution for you.

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AudienceSolutions readers make buying decisions.

With a readership of key managerial, technical and

operational personnel that includes senior managers

and board members, superintendents, technical

departments, fl eet managers, engineers and naval

architects, Solutions is read by those that make and

infl uence the following buying decisions:

• Propulsion – primary power, propulsion

systems, turbo chargers

• Shipbuilding, repair & technology

• Maritime communications

• Safety equipment

• Coatings & corrosion control

• Deck gear

• Navigation & bridge systems

• Software & operations

• Water treatment

• Ancillary equipment

• Environmental

Media research consistently shows that

digital advertising, combined with your

print advertising, will increase the overall

effectiveness of your investment.

Other10%

Owners, Operators & Managers53%

Port Authorities & Agents10%

Marine Equipment

12%

Ship Yards/Naval Architects15%

AUDIENCE BY BUSINESS TYPE

Solutions2011 Editorial Programme

January

Pumps and Compressors

German Shipyards

Turbine Installation Vessels

Offshore Shipping

Ship Analysis: Containers

February

Middle East & Indian Shipyards

Notable Newbuildings 2010

Ballast Water

Ship Analysis: Product/Chemical Tankers

March

Coatings & Corrosion

Passenger Shipping

Engines and Turbochargers

Singapore & SE Asian Shipyards

Ship Analysis: Cruise

Bonus distribution: Passenger Ship Owners & Operators

April

• Green Ship Technology

Japanese Shipyards

ECDIS

Ship Analysis: Bulk Carriers

Bonus distribution: Captains & Navigators

May

• Nor-Shipping Preview

Life Saving Appliance

Research Ships

Norwegian Shipyards

Ship Analysis: Offshore Vessels

June

Manoeuvring Propulsion

Heavy Lift

European Shipyards

Emission Controls

Ship Analysis: Ferries

July/August

Brazilian Shipyards

Shipping Software

Fuels and Lubes

Crewing & Training

Tankers

Ship Analysis: General Cargo

Bonus distribution: Tanker Ship Owners & Operators

September

Maritime Communications

Engines and Turbochargers

Class Societies

Turkish Shipyards

Ship Analysis: Car Carriers

October

• Europort Preview

• Kormarine Preview

• Guide to Fuel Saving

Safety & Security Equipment

Korean Shipyards

Ship Analysis: Gas Carriers

Bonus distribution: Far East Shipowners & Operators

November

• Marintec China

Bridge & Navigation Equipment

Water Treatment Systems

Chinese Shipyards

Ship Analysis: Crude Oil Tankers

December

Deck & Cargo Gear

Regulation Update

Eastern European Shipyards

Ship Analysis: Heavy Lift

• Magazine supplement

• Exhibition issue

Bonus distribution: Additional copies of Solutions will be distributed at all the major shipping events in 2011, including: Nor-Shipping,

Europort, Marintec China and Kormarine, amongst others.

Solutions is produced 11 times a year and published during the fi rst week of the month.

2011 Magazine advertising rates

Advertising Unit Frequency 1x 3x 6x 11x Double Page Spread Sterling 5,651 5,227 4,803 3,956 (275 x 420mm trim size) Euro 7,182 6,643 6,105 5,027 (281 x 426mm with bleed) Dollar 11,435 10,577 9,719 8,004 Full Page Sterling 3,140 2,904 2,669 2,198 (275 x 210mm trim size) Euro 3,990 3,691 3,392 2,793 (281 x 216mm with bleed) Dollar 6,353 5,876 5,400 4,447 Half Page Solus Island Sterling 2,590 2,396 2,202 1,813 (194 x 124mm) Euro 3,292 3,045 2,798 2,304 Dollar 5,241 4,848 4,455 3,669 Half Page Sterling 2,072 1,917 1,761 1,450 (124 x 194mm horizontal) Euro 2,633 2,436 2,238 1,843 (252 x 95mm vertical) Dollar 4,193 3,878 3,564 2,935 Quarter Page Sterling 1,368 1,265 1,162 957 (60 x 194mm horizontal) Euro 1,738 1,608 1,477 1,217 (124 x 95mm vertical) Dollar 2,767 2,560 2,352 1,937 Eighth Page Sterling 903 835 767 632 (28 x 194mm horizontal) Euro 1,147 1,061 975 803 Dollar 1,826 1,689 1,552 1,278 All rates shown above are for full colour advertising. Mono advertising is available at a 15% discount.

Positional Premiums Inside Front Cover Plus 20% (available only for full page Outside Back Cover Plus 20% (available only for full page advertising Inside Back Cover Plus 15% (available only for full page advertising) Guaranteed First Position in: Specifi ed Content Section Plus 15% First quarter of publication Plus 10% First half of publication Plus 5%

2011 Web advertising rates Per Week Per Month www.fairplay.co.uk Sterling Euro Dollar Sterling Euro Dollar

Leaderboard Banner 728 x 90 pixels 769 977 1,556 2,677 3,402 5,415 Box 250 x 250 pixels 678 862 1,371 2,362 3,001 4,778 Fairplay Daily News Email

Banner 468 x 60 pixels (top of page) 1,837 2,335 3,717 — — — Rectangle 240 x 400 pixels (right side of page) 1,627 2,067 3,291 — — — Banner 468 x 60 pixels (under main news story) 1,627 2,067 3,291 — — —

www.wsdonline.com

Leaderboard Banner 728 x 90 pixels (sitewide) — — — 1,260 1,601 2,548 Leaderboard Banner 728 x 90 pixels (industry specifi c) — — — 840 1,066 1,698

AIS Live

Home page of global site 468 x 60 pixels — — — 1,676 2,090 3,391 Regional banner advert 468 x 60 pixels — — — 1,030 1,308 2,083 Local banner advert 468 x 60 pixels — — — 701 890 1,418

Advertising Sales Manager

Ian Parker

Direct Telephone: +44 (0)208 676 2212

Mobile Telephone: +44 (0)7967 967 502

Email: [email protected]

Editor

Malcolm Latarche



Head of Production

Liz Wall



Europe, Middle East and Africa

IHS Fairplay

Sentinel House

163 Brighton Road

Coulsdon, Surrey CR5 2YH

United Kingdom

Tel: +44 (0)20 8700 3700

Fax: +44 (0)20 8763 1066


Contacts

www.fairplay.co.uk

About usIn June 2009, IHS acquired Lloyd’s Register - Fairplay. This created a powerful combination and unparalleled capability

to deliver critical information and insight. To refl ect the full breadth of these combined capabilities, we have changed our

name to IHS Fairplay. As part of IHS, you can be assured that IHS Fairplay is better positioned than ever to be the

leading source for maritime information and insight.

IHS Fairplay holds the largest maritime database in the world, evolved from the Lloyd’s Register of Ships books, which

have been continuously published since 1764.

With IHS Fairplay you can track real-time ship positions; identify every propelled seagoing merchant ship of 100 GT

and above; contact 145,000 ship owners, operators and managers; plan a port call with ease; and receive insights for

profi table, effi cient and safe shipping.

For more information please visit www.ihsfairplay.com

solutions media 2011

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