1. 1. Brand Identity Guidelines
2. 2. Contents Section 1.0 Brand Strategy Brand Promise1.1 Brand Values1.2 Brand Voice1.3 Section 2.0 Basic Logo Usage Primary Logo Usage 2.1 Logo Misuses2.2 Section 3.0 Visual Identity Elements Logo3.1 Color Palette3.2 Image Palette3.3 Graphic Element - Graphic Device 3.4 Graphic Element - Internal Com. 3.5 Corporate Fonts - Primary 3.6 Corporate Fonts - Secondary 3.7 Section 4.0 Corporate Communications Letterhead4.1 Business Card4.2 Envelope - A44.3 Envelope - DL4.4 CD Label - CD Jacket 4.5 Jacket Folder4.6 Medical Insurance Cards 4.7 Motor Insurance Cards 4.8 Claim Folder4.9 Company Profile4.10 PowerPoint Template4.11 Section 5.0 Applications Unipole5.1 Megacom5.2 Mupi5.3 A4 Press Ad - Horizontal 5.4 A4 Press Ad - Vertical 5.5 Insurance Policy Brochure 5.6 Insurance Policy Icons 5.7 Proposal Form5.8 SignageSpacing5.9 Signage - Glass 5.10 Signage - Metal5.11 Signage - Wood5.12 Website5.13
3. 3. 1.0 Brand Strategy The Solidarity Takaful brand strategy serves as a discipline for the way the organization thinks, acts, and communicates. By adhering to this central guiding principle, Solidarity Takaful can create a clear, consistent and compelling impression with its audiences at every touch point.
4. 4. Brand Promise 1.1 Brand Strategy Solidarity Takaful Brand Identity Guidelines | Brand Strategy Insuring Innovative Takaful Products & Practices A promise is a defining statement that clearly articulates what Solidarity Takaful stands for, how Solidarity Takaful is unique, and howSolidarityTakafulcreatesvalue for a diverse audience of stakeholders. The promise is the fundamental strategic underpinning of the Solidarity Takaful brand, guiding future communications and behaviours across every point of contact.
5. 5. Brand Values 1.2 Brand Strategy Passion At Solidarity, we are passionate about our customers and our products, We show enthusiasm, pride, and dedication in everything that we do. We are committed to delivering and insuring superior products and practices and thereby delivering superior value to our shareholders Innovation Our products and customer service affect peoples lives and so we identify peoples unmet needs by producing innovative and lasting insurance products that will help our customers feel that they are in safe hands. We will bring all of our experience to practice because we acknowledge the uniqueness of every customer and the importance of their health. Respect We believe in the infinite worth of people and we honor our relationships and promises to those who let us become part of their lives. We will always strive to take care of peoples most important asset; their health. Values are principles that govern how people behave and make decisions. They represent fundamental beliefs that are shared by people in the organisation. Solidarity Takaful Brand Identity Guidelines | Brand Strategy
6. 6. Brand Voice 1.3 Brand Strategy Voice denes the distinctive way an organisation speaks to its constituents.Thevoiceprovidescriteriaagainstwhichallcommunications must be measured. Trustworthy We provide our customers with solid promises and we always give them a proof that we give them the best Accessible Easy to approach, enter and speak with. We listen to our consumers and interact with them to answer their needs. Humanitarian Active and peaceful. We understand our customers needs and care for there welfares. It is all revealed through our ethical practices. Solidarity Takaful Brand Identity Guidelines | Brand Strategy
7. 7. 2.0 Basic Logo Usage
8. 8. Primary Logo Usage 2.1 Basic Logo Usage Clearspace On Black Minimum SizeBlack And White Colors Grayscale Above are the guidelines for Solidarity Takaful primary logo. Apply these standards on all applications unless expressly approved by Solidarity Takaful brand management. Note: Limited-use logo congurations are specied in this document and should only be applied in special situations, such as certain premiums, signage, and select digital applications. Solidarity Takaful Brand Identity Guidelines | Basic Logo Usage
9. 9. Logo Misuses 2.2 Basic Logo Usage Do not rearrange the logo elements Do not rearrange the logo elements Do not resize the logo elements Do not use wordmark alone Do not rotate or ip the symbol Do not use symbol alone Do not alter the logos colours Do not recreate the logo with another typeface Do not modify the bilinguality order of the typeface Retain the integrity of the logo at all times, regarding color, typography, background usage, the graphic form, proportion, and relative position of the elements. Never alter the approved logo artwork. The preferred color background for the logo is white. If certain situations call for the logo to appear over a photograph or illustration, you must take special care to ensure visibility of the logo. The best solution is to avoid using complicated photographs as backgrounds. However if an image is necessary, then use the clearest part or retouch the area where the mark resides will help you achieve legibility. Solidarity Takaful Brand Identity Guidelines | Basic Logo Usage
10. 10. 3.0 Visual Identity Elements
11. 11. Logo 3.1 Visual Identity Element Solidarity Takaful Brand Identity Guidelines | Visual Identity Elements
12. 12. Color Palette 3.2 Visual Identity Element The color palette is comprised of Solidarity Takaful Purple and Yellow. Color Palette Solidarity Takaful Brand Identity Guidelines | Visual Identity Elements
13. 13. Image Palette 3.3 Visual Identity Element Photography Solidarity Takaful is about positivity and optimism, so the phototgraphy style should reflect positivity, warmth, optimism and happiness. Solidarity Takaful Brand Identity Guidelines | Visual Identity Elements
14. 14. Icons Palette Follow the above attributes of the Sribble Effect to create the icons of the insurance policy covers by adding them to a vector shape on Adobe Illustrator. Adobe Illustrator - Scribble Effect Attributes 3.4 Visual Identity Element Solidarity Takaful Brand Identity Guidelines | Visual Identity Elements
15. 15. Graphic Element - Graphic Device 3.4 Visual Identity Element Graphic Element The word Takaful that can be found in the symbol of the logo should be used as a graphic element when needed, using the purple pantone color with up to 10% of transparency. Usage Should be put over the image used, with the possibility of chosing a layer style [Overlay, Multiply etc.] Vertical Horizontal Solidarity Takaful Brand Identity Guidelines | Visual Identity Elements
16. 16. Graphic Element - Internal Communication 3.5 Visual Identity Element Solidarity Takaful Brand Identity Guidelines | Visual Identity Elements
17. 17. Corporate Fonts - Primary Primary Fonts 3.6 Visual Identity Element These fonts have been specied for visual brand consistency and legibility across Arabic and English typesetting. Headlines GE Thameen - DemiBold 0123456789 Gill Sans MT - Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Body Copy GE Thameen - Book 0123456789 Gill Sans MT - Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Solidarity Takaful Brand Identity Guidelines | Visual Identity Elements
18. 18. Corporate Fonts - Secondary Secondary Fonts 3.7 Visual Identity Element These fonts have been specied for visual brand consistency and legibility across Arabic and English typesetting. Stationary GE Dinar Two - Light 0123456789 GE Dinar Two - Medium 0123456789 Web Site / Toll Free Gill Sans MT - Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Solidarity Takaful Brand Identity Guidelines | Visual Identity Elements
19. 19. 4.0 Corporate Communications
20. 20. Letterhead 4.1 Corporate Communications Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position. Solidarity Takaful Brand Identity Guidelines | Corporate Communications
21. 21. Business Card 4.2 Corporate Communications Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position. Solidarity Takaful Brand Identity Guidelines | Corporate Communications
22. 22. Envelope - A4 4.3 Corporate Communications Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position. Solidarity Takaful Brand Identity Guidelines | Corporate Communications
23. 23. Envelope - DL 4.4 Corporate Communications Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position. Solidarity Takaful Brand Identity Guidelines | Corporate Communications
24. 24. CD Label - CD Jacket 4.5 Corporate Communications Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position. Solidarity Takaful Brand Identity Guidelines | Corporate Communications
25. 25. Jacket Folder 4.6 Corporate Communications Inside Outside Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position. Solidarity Takaful Brand Identity Guidelines | Corporate Communications
26. 26. Medical Insurance Cards 4.7 Corporate Communications Gold Silver Bronze Green Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position. Solidarity Takaful Brand Identity Guidelines | Corporate Communications
27. 27. Motor Insurance Card 4.8 Corporate Communications Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position. Solidarity Takaful Brand Identity Guidelines | Corporate Communications
28. 28. Claim Folder 4.9 Corporate Communications Recto Side Verso Side Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position. Solidarity Takaful Brand Identity Guidelines | Corporate Communications
29. 29. Colors Images should be overlayered with the purple color of Solidarity Takaful and the watermark. Company Profile 4.10 Corporate Communications Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position. Solidarity Takaful Brand Identity Guidelines | Corporate Communications
30. 30. PowerPoint Template Headline Page Inside Page 4.11 Corporate Communications Solidarity Takaful Brand Identity Guidelines | Corporate Communications
31. 31. 5.0 Applications
32. 32. Unipole 5.1 Applications Solidarity Takaful Brand Identity Guidelines | Applications
33. 33. Megacom 5.2 Applications Solidarity Takaful Brand Identity Guidelines | Applications
34. 34. Mupi 5.3 Applications Solidarity Takaful Brand Identity Guidelines | Applications
35. 35. A4 Press Ad - Horizontal 5.4 Applications Solidarity Takaful Brand Identity Guidelines | Applications
36. 36. A4 Press Ad - Vertical 5.5 Applications Solidarity Takaful Brand Identity Guidelines | Applications
37. 37. Insurance Policy Brochure 5.6 Applications Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position for both languages. Cover Inside Solidarity Takaful Brand Identity Guidelines | Applications
38. 38. Proposal Form 5.8 Applications Follow the above grid and typographic specications closely when creating stationery templates and production les. It is critical to adhere to the typographic specications, including type sizes, weights, line spacing, paragraph spacing, and color. To ensure brand consistency, the logo remains in a xed position. Solidarity Takaful Brand Identity Guidelines | Applications
39. 39. Signage Spacing 5.9 Applications The above signage specications are general guidelines for logo scale and positioning only. As signage applications need to be addressed on a case-by-casebasis, further exploration is necessary to rene and nalise specications for fabrication and installation. The process for implementing signage should include: - Materials selection, engineering, testing, and prototyping - Lighting selection and testing - Fabrication, delivery, and installation Solidarity Takaful Brand Identity Guidelines | Applications
40. 40. Signage - Glass 5.10 Applications The above signage specications are general guidelines for logo scale and positioning only. As signage applications need to be addressed on a case-by-casebasis, further exploration is necessary to rene and nalise specications for fabrication and installation. The process for implementing signage should include: - Materials selection, engineering, testing, and prototyping - Lighting selection and testing - Fabrication, delivery, and installation Solidarity Takaful Brand Identity Guidelines | Applications
41. 41. Signage - Metal 5.11 Applications The above signage specications are general guidelines for logo scale and positioning only. As signage applications need to be addressed on a case-by-casebasis, further exploration is necessary to rene and nalise specications for fabrication and installation. The process for implementing signage should include: - Materials selection, engineering, testing, and prototyping - Lighting selection and testing - Fabrication, delivery, and installation Solidarity Takaful Brand Identity Guidelines | Applications
42. 42. Signage - Wood 5.12 Applications The above signage specications are general guidelines for logo scale and positioning only. As signage applications need to be addressed on a case-by-casebasis, further exploration is necessary to rene and nalise specications for fabrication and installation. The process for implementing signage should include: - Materials selection, engineering, testing, and prototyping - Lighting selection and testing - Fabrication, delivery, and installation Solidarity Takaful Brand Identity Guidelines | Applications
43. 43. Website 5.13 Applications The above homepage specications are general guidelines for design look and feel only. As websites are to be addressed as a separate, comprehensive digital design exercise, further exploration is necessary to rene and nalise specications for implementing and launching SolidarityTakaful website. The process for implementing the websites should include: - Site map development - Wireframe and architecture development - Content generation - Image creation, sourcing and acquisition - Design renement - Coding and beta testing - Final renement - Launch Solidarity Takaful Brand Identity Guidelines | Applications