soldmotorings5 20140717

20
17 JULIE New concept in marketing your home WALTER BAKKER “The man who stops advertising to save money is like the man who stops the clock to save time.” With these words Henry Ford for- ever changed perceptions about marketing. Early in the 20th century this thinking of his made the Ford Motor Company one of the most successful businesses in the world. Americans have since then been at the cutting edge of innovative thinking and marketing and Keller Williams, the largest real estate company in North America, continues this tra- dition in South Africa. Many of South Africa’s top agents, who come with a wealth of experience in the local property market, have joined the company and younger folk want- ing to make realty their careers are opting to learn from the best and are signing up for the company’s much lauded internship programmes. In recent years, the company’s global division has announced fran- chise agreements in Austria, Ger- many, Indonesia, South Africa, Switzerland, Turkey and Vietnam. To that list can now also be added the United Kingdom. “Around the globe, entrepre- neurs, brokers and agents are look- ing for and asking for what we have to offer” said worldwide president Chris Heller. “They crave our mod- els, systems, training and technolo- gy and because Keller Williams can offer all of those at a level they have never seen before, we are attracting tremendous talent and gaining mo- mentum everywhere.” The Keller Williams Somerset West office brings all this together into one hot spot of creativity and marketing expertise. With state of the art technology and systems available to the agents, and by ex- tension to their clients, the wonder- ful world of realty will never be the same again. Selling a big ticket item like a house is a many faceted undertak- ing. It involves communication abilities of the highest order, finan- cial know-how, honed marketing senses and, just to keep it interest- ing, one can also throw into that mix excellent photography and some writing skills. Then perhaps one has a “good” agent. With the “Ignite” training programme Keller Wil- liams agents are at the client’s serv- ice armed with all the above, says Heller. Interesting statistics for the Unit- ed States are that 48% of buyers and 64% of sellers found their agent through a referral or personal con- tact with a friend, neighbour or rela- tive. 64% of buyers and 66% of sell- ers only contacted one agent before deciding who to work for. Thus Kel- ler Williams believes that though the KW name is an asset to what is effectively the agent’s own busi- ness, they also recognise the need for the agent to customise and local- ise his/her marketing approach. Keller Williams’ approach is: “We stand behind our agents, not in front of them”. The Keller Williams office in Somerset West.

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Page 1: Soldmotorings5 20140717

17 JULIE

Newconcept inmarketingyourhomeWALTER BAKKER

“The man who stops advertisingtosavemoneyislikethemanwhostops the clock to save time.”

With thesewordsHenry Ford for-ever changed perceptions aboutmarketing.Early in the 20th century this

thinkingofhismade theFordMotorCompanyoneof themost successfulbusinesses in theworld. Americanshave since then been at the cuttingedge of innovative thinking andmarketing and KellerWilliams, thelargest real estate company in

North America, continues this tra-dition in South Africa. Many ofSouthAfrica’s topagents,whocomewith a wealth of experience in thelocal property market, have joinedthecompanyandyoungerfolkwant-ing to make realty their careers areopting to learn fromthebest andaresigning up for the company’s muchlauded internship programmes.In recent years, the company’s

global divisionhas announced fran-chise agreements in Austria, Ger-many, Indonesia, South Africa,Switzerland, Turkey and Vietnam.To that list can now also be addedthe United Kingdom.

“Around the globe, entrepre-neurs, brokers and agents are look-ing for and asking for what we haveto offer” said worldwide presidentChris Heller. “They crave our mod-els, systems, training and technolo-gy and because KellerWilliams canoffer all of those at a level they havenever seen before, we are attractingtremendous talent and gaining mo-mentum everywhere.”The Keller Williams Somerset

West office brings all this togetherinto one hot spot of creativity andmarketing expertise. With state ofthe art technology and systemsavailable to the agents, and by ex-

tension to their clients, the wonder-ful world of realty will never be thesame again.Selling a big ticket item like a

house is a many faceted undertak-ing. It involves communicationabilities of the highest order, finan-cial know-how, honed marketingsenses and, just to keep it interest-ing,onecanalso throwinto thatmixexcellent photography and somewritingskills.Thenperhapsonehasa “good” agent. With the “Ignite”training programme Keller Wil-liams agents are at the client’s serv-ice armed with all the above, saysHeller.

Interesting statistics for the Unit-ed States are that 48%of buyers and64% of sellers found their agentthrough a referral or personal con-tactwitha friend,neighbourorrela-tive. 64% of buyers and 66% of sell-ers only contacted one agent beforedecidingwho to work for. Thus Kel-ler Williams believes that thoughthe KW name is an asset to what iseffectively the agent’s own busi-ness, they also recognise the needfor the agent to customise and local-ise his/her marketing approach.Keller Williams’ approach is: “Westandbehindouragents,not in frontof them”.

The Keller Williams office in Somerset West.

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2 Districtmail17 Julie, 2014

BOLANDSOLDHELDERBERG

Propertyowners –knowyourpropertyvalueFor most of us, our property is one of our big-gest financialassets.We’veploughedourcashinto this investment. We’ve financed it andsigned surety after surety with the banks –guaranteeing it with our very lives.Property has been proven to be an excellent

medium to long-term investment vehicle. It’sa forced way of saving. Over time our debtwith the bank reduces, and our asset increas-es in value.That being the case, it would be prudent for

every property owner to regularly check onthe current market value of their property.Why? One obvious reason is that you need

to make sure your property is correctly in-

sured. For this purpose it is good to know themarket value, but also the replacement cost.Important to note here is that the two valueswill most likely differ.Market valuewill represent theprice abuy-

er will pay today for your property if it wason the market. Replacement cost is what itwould cost to replace the improvements onthe land – the buildings, walls, driveways andpaving, swimming pool and garden, etc. Yourinsurer could assist you with a replacementcost assessment. There is no need to insurethe land as well.When it comes to the market value though,

an estate agentwith good localmarket knowl-

edge and skills, and with ac-cess to recent sales data, canassist you.Knowing the value of your

property is important for es-tate planning. You can com-pare this to your municipalvaluation to ensure you’re notoverpaying on rates and taxes.It’s also a healthy practice toknow your net worth and thestate of your financial health.Each year it’s recommended

to complete a new statement ofassets and liabilities –what as-sets you have and what theircurrent value is, and what lia-bilities you have. This willshow what your net worth is.It will guide you in terms ofyour ability to borrow againstthe equity in your assets, and how you aretracking towards being able to provide foryourself in your retirement.Far toomanySouthAfrican’s don’t plan ad-

equately for their retirement and end up hav-

ing to drop their standard ofliving to survive on what theyhave.If you knowwhat equity you

haveinyourproperty,youmaybe able to access this for addi-tional investments. Perhapsyou have the option to investin another property, or in an-other investment type.At the very least you will

knowhowyourproperty isper-forming in the local propertymarket. You will be able totrack the growth year on yearso that, when you do decide tosell one day, the market valuedoesn’t come as a big surprise.There is no down side to

knowing the value of yourproperty. So contact a profes-

sional real estate agent who can provide youwith a free property appraisal.It means you will always have the knowl-

edge to stay in control of one of your largestand most important assets.

Talking Property, by SteveCaradoc-Davies, principalof Harcourts Platinum

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BOLANDSOLDHELDERBERG

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BOLANDSOLD HELDERBERG

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BOLANDSOLD STELLENBOSCH

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BOLANDSOLDSTELLENBOSCH

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BOLANDSOLD STELLENBOSCH

MountNelson to be re-furbished and redesignedThe iconic Mount Nelson Hotel inCape Town is undergoing a refur-bishment and Alf Duncan Auction-eers have been favoured with in-structionstodisposeof thebeautifulfurniture and fittings that are beingreplaced.Stunning mahogany palatial

styled 4-posterbeds fromthegardencottages are a highlight of this sale,together with mahogany drum topdining tables, dining chairs, leatherinlaid desks, arm chairs and sofas.The sale will also be supplement-

edwith antiques, fine furniture andart works from various private sell-ers. Notably, a 19th Century Capestinkwood “rusbank” originallyfrom Draaifontein farm in Zastron,Orange Free State will be going un-der the hammer. The owner recalls

his grandmother telling him thatsheandhisgrandfatherweresittingon the very same bench on their ve-randahwhen theywere told that theAnglo-Boer War had broken out.The piece is being sold on behalf ofthe heir who resides abroad andoriginally the property of his greatgrandfather, who was on the boardof directors of one of the first SouthAfrican Blue Chip companies.Otherpieces in-

clude oregondressers, oak andteak wardrobes,kists, a “kos-kas”, diningroom suites,etc.Also featur-ing on the saleis art by Shany

van den Berg, Don Benzien andCatherine Christie, together withjewellery andwatches, collectables,Persian and Kelim carpets.“To have secured the sale of the

movables from the renownedMount Nelson Hotel is certainly apoint of pride for us but to have rareand spectacular pieces supplement-ing the auction too, makes it that

much more special”, says auction-eerAlfDuncan.Theauctionisbeingheld at theAlfDuncanAuctionCen-tre locatedat23LangeneggerStreet,Gants Centre, N2, Strand on Satur-day 19 July starting at 10:00. View-ing is on Friday from 13:00 to 17:00and the morning of the sale. FormoreinformationcontactAngelaorAngie on 021 854 8589.

These luxury items that oncegraced the Mount Nelson Hotel willbe auctioned off.

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14 Paarl Post17 Julie, 2014

Biggest and Best Property guide in the Boland

SOLD bied die grootste en maklikste

toegang tot die mark vir

eiendomkopers en -verkopers in die

Boland.

021 870 4600

021 841 4285

021 887 2840

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Fordunveils poisednewFocusSTQUICKPIC

The most advanced Focus ST yetoffers new chassis control tech-nologies, tuned suspension,steeringandabespoketyrespeci-fication that ensure a morepoised, responsive and refineddriving experience.

The 184 kW 2,0-litre EcoBoost de-livers 0-100km/h in6,5 seconds, fuelefficiency of 6,8 F/100 km and 158 g/km CO2. For the first time Auto-Start-Stop is offered in an ST, im-proving fuel efficiency by six per-centandmakingit themost fuel-effi-cient petrol Focus ST ever.Ford’s 2,0-litre EcoBoost engine

uses turbocharging, twin-independ-entvariablecamtimingtechnology,and high-pressure direct fuel-injec-tion to deliver uncompromisingperformance. Peak power is availa-ble at 5 500 r/min; 360 Nm of torqueis available from 2 000–4 500 r/minand maximum speed is 248 km/h.The six-speed manual transmis-

sion offers a performance-oriented,short-throw shift. The gear ratios –exclusivetoST– deliverrapidaccel-erationinlowergearsandcomforta-ble cruising at speed.“The new Focus ST delivers an

even more sophisticated balance ofperformance, driving dynamics, re-finement and style – the core ofFord’s Sports Technologies DNA,”said Joe Bakaj, vice-president,Product Development, Ford of Eu-rope.The Focus ST also will benefit

from technology and craftsmanshipfirst revealed earlier this year forthe new Ford Focus – the world’sbest-sellingglobalnameplate.**Thesportyandaggressivenewfive-doormodelwill offer class-leadingdriverassistance technologiesandconnec-tivity features including the SYNC2 in-car connectivity system.Ford has sold more than 140 000

Focus ST models in 40 countriesworldwide since the car was first

launched in 2002.Ford Team RS, the award-

winning European arm ofFord’s Global PerformanceVehicle group, made improv-ing the entire driving experi-ence the number one objec-tive for the new Focus ST.The sports suspension fea-

tures all-new front springsand sportier new shock ab-sorber tuning, front and rear.In combinationwith themod-el-specific anti-roll bars andrear springs from the previ-ous generation ST, thesetweaks deliver even sharperdynamic performance.Calibration of the Electron-

ic Power-Assisted Steeringand electronic vehicle controlsystems also has been revisedto meet the specific sportingneeds of the new Focus ST.These changes deliver:• A new Electronic Transitional

Stability function in the advancedthree-stageElectronicStabilityPro-gramme.Thissensesvehiclestabili-ty and driver inputs, intervening asrequired tomaintain optimal preci-sion and control during rapidchanges of direction at speed – forexample in a lane-change situation• Revised Electronic Torque Vec-

toring Control settings that furtheroptimisewheel torque distribution,maximising traction through cor-ners and increasing agilityPower delivery refinement under

hard acceleration – particularlyfront-wheel traction and gear shiftquality – is also assisted by enginemounts engineered specifically toaccommodate the performance ofthe new Focus ST. Ford has alsoworked with Michelin to develop anew 19-inch tyre that complementsdriving dynamics, especially max-imising lateral grip.“Ford has long enjoyed a reputa-

tion for producing performancehatchbackswith superb driving dy-namics and the new Focus STmore

than lives up to that pedigree,”Bakaj added. “The engineering en-hancements to the suspension,steering and electronic control sys-tems deliver greater responsive-ness, agility, precisionandanexhil-arating driving experience.”ThenewFocusST features sporti-

er andmore aggressive styling thantheprevious generation,with a low-er, wider stance; new dynamicallysculpted bonnet; slimmer head-lamps and rectangular fog-lamps.The sports body kit also includes

bodycolouredside skirtsanddiffus-er elements on either side of the ex-haust, and a rear roof-spoiler opti-mised for aerodynamic perform-ance. All new Focus ST modelsfeature twin-hexagonal centre tail-pipes.Black lamp bezels, ST badging

and new 19-inch ST Design alloywheels – available as an option –complete the look.“Focus ST has proved very popu-

lar with Ford’s sporty customersand the new model takes that to aneven more striking and dramatic

level,” saidMartinSmith, executivedesign director, Ford of Europe.“The signaturehoneycombupper

grille has been reproportioned,therearenewrectangular fog lampsintheouterapertures,andthelowerfascia offers a much sharper defini-tion and profile. At the rear, thewidth of the car is emphasised bya new full-width graphic.”A new dark grey exterior paint

colour called Stealth is introducedexclusively to the Focus ST. DeepImpact Blue also is new to the rangethat includes Tangerine Scream,Frozen White, Panther Black andRace Red.Ford has redesigned the Focus in-

terior for a more intuitive layoutthat also is simpler, with a clearervisual connection between the keycomponentsandsignificantly fewerbuttons in the cabin.An additional bank of three gaug-

es – an ST hallmark – is situated onthe instrument binnacle and dis-plays turbocharger boost pressure,oil temperature and oil pressure in-formation. A new, flat-base sports

steering wheel with a soft-feelleather covered rim; a satinchrome-topped gear lever andST pedals create the interiorthat ST drivers expect.Satin chrome door grab han-

dles and illuminated alumini-um scuff plates add extratouches of refinement, andsports seats developed jointlybyFordandRecaroprovidethesupport required to enjoy thefull ST driving experience,while also being comfortableenough for every day driving.Advanced technologies:• Driver assistance, conven-

ience and connectivity tech-nologies that will be intro-duced for the first time includethe Ford SYNC 2 connectivitysystem.SYNC2offers access toaudio, climate control and mo-bilephonesusingclass-leadingvoice control andahigh-defini-

tion, eight-inch colour touchscreenthatdisplays theSTlogoonstart-up.• AdaptiveFrontLighting, availa-

ble for the first time on the FocusST, adjusts the intensity and angleof the Bi-Xenon HID headlampbeams according to vehicle speed,steering angle and distance to ob-jects to provide optimal illumina-tion.• Cross Traffic Alert also is a new

addition for Focus ST, and warnsdrivers reversing from parkingspaces if other vehicles are about tocross their path.• Ford’s enhanced Active City

Stop collision avoidance system –now operative at speeds of up to 50km/h– readies thebrakes if apoten-tial impact is detected and – if thedriver does not respond – will auto-matically apply the brakes.• Lane-Keeping Aid applies steer-

ing torque to guide the Focus STback in to lane if drifting isdetected.The new Focus ST will be

launched in SouthAfrica next year.Prices will be announced closer tothe time.

The six-speed manual transmission sports a performance-oriented, short-throw shift.The gear ratios – exclusive to ST – deliver rapid acceleration in lower gears andcomfortable cruising at speed. PHOTO: QUICKPIC

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BOLANDSOLDAUTO

Jaguar F-TypeCoupéleaps intoSAshowroomsMOTORPRESS

The all-aluminium F-Type Coupé – themost dynamically capable, performance-focused sports car that Jaguar has everproduced – is now in South African Jag-uarshowrooms,withthreeversionsonof-fer: F-Type R, F-Type S and the F-Type.

“The introduction of the Jaguar F-TypeCoupécompletes theprocessstartedhere justunder a year ago when we launched the F-Type Convertible, and with both open andclosed versions of this dynamic two-seaternow on offer, we are poised to dominate thesports car market in South Africa,” saidKevin Flynn, managing director of JaguarLand Rover South Africa and sub-SaharaAfrica.“The convertible is already thebest-selling

open sports car in the country, andwe expectthe Coupé to have broader appeal and willoutsell convertible by about two to one. It ismore hard-core than its open-top sibling,while the V8R flagship represents the zenithof our philosophy of making innovative, se-ductive performance cars. ”The range-topping F-Type R Coupé is pow-

ered by Jaguar’s 5.0 F supercharged V8engine in 405 kW/680 Nm tune, deliveringacceleration to 100 km/h in 4,2 seconds, anda top speed of 300 km/h (electronicallylimited).The F-Type S Coupé and F-Type Coupé are

powered by Jaguar’s 3.0F V6 superchargedpetrol engines in 280 kW/460 Nm and250 kW/450 Nm forms respectively, giving 0-100 km/h in 4,9/5,3 seconds and top speeds of280/260 km/h.TheF-TypeCoupéembodiestheuncompro-

mised design vision of the stunning JaguarC-X16 concept sports coupé that debuted atthe 2011 Frankfurt Motor Show, its dramaticcabin-rearwardstancebeingdefinedbythreeheartlines. The first two heartlines – sharedwithF-TypeConvertible – formthemuscularfront and rear wings, the third heartline be-ing the sweeping Coupé roof profile whichprovides an unbroken silhouette while em-phasisingthevisualdramaofthetaperedcab-in sitting between powerful rear haunches.

Jaguar’s expertise in aluminium technolo-gy has enabled the design vision for the F-Type Coupé to be delivered in a lightweightyet extremely strong bodyshell. Torsional ri-gidity for all F-Type Coupé variants is33 000 Nm/degree–greater thaninanyprevi-ous production Jaguar – this rigidity provid-ing the basis for excellent dynamic at-tributes.TheF-TypeCoupé’s bodyside ismade from

a single piece aluminium pressing, probablythe most extreme cold-formed aluminiumbody side in the automotive industry, elimi-nating the requirement for multiple panelsand cosmetic joints.A deployable rear spoiler sits within the

tapered shut-line of the F-Type Coupé, whileslim,wrap-aroundLED lamps flank a beauti-fully engineered tailgate, with optional pow-ered open/close functionality.To deliver assured, progressive handling

in line with its 405 kW output, the range-top-ping F-Type R Coupé features a bespoke sus-pension set-up and new dynamic technolo-gies. Sports suspension with Adaptive Dy-namics damping and Configurable DynamicMode further enhance the F-Type R’s imme-diacy of response, providing an exhilaratingand involving driving experience.Every F-Type Coupé model utilises Jag-

uar’s eight-speed close-ratio Quickshifttransmissionwhich isoptimised for sportingperformance, with full manual sequentialcontrol from the central SportShift selectoror steering wheel-mounted paddles.The F-Type Coupé range complements the

existing three-car F-Type Convertible modelline-up; the V6-engined F-Type (250 kW) andF-Type S (280 kW), and the 364 kWF-Type V8S.“With F-Type Coupé, the Jaguar engineer-

ing team has exceeded our considerable tar-get of building a car that delivers even moredriver reward than the acclaimed F-TypeConvertible. Engineering an exceptionallyrigid all-aluminium Coupé body structurewasthekeytoachievingthis,asit’s thefunda-mental basis for enhanced dynamic at-tributes. The result is that the F-Type Coupéis the most dynamically capable and involv-ing Jaguar we’ve ever built.”

The F-Type RCoupé representsthe pinnacle ofJaguar’s R Per-formance range –its power, per-formance and im-mediacy of re-sponse will re-ward the mostenthusiastic driv-ers. Most impor-tantly the chassishas been engi-neered to provideexploitable han-dling that inspiresconfidence. PHOTO:MOTORPRESS

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17Donderdag17 Julie, 2014

BOLANDSOLD AUTO

Toyota-leiersPoulter, Coetzee tweede inVWtydrenQUICKPIC

Die naweek se Volkswagen-tydren in en om Port Eliza-beth het met gemengde suk-ses vir ToyotaMotorsport ge-eindig toe die kampioenskapsevoorlopers,LeeroyPoulteren Elvéne Coetzee, hul voor-sprong danksy ’n netjiesetweedeplek indietydrenver-groot het, dit ten spyte van ’nmoeilike begin.

Poulter-hulle het ondanksdie stof voortgebeur en as naaswen-ners agter Mark Cronjé en RobinHoughton geëindig. Poulter/Coet-zee was regdeur die 15 sneltrajektevan die byeenkoms in ’n strawwetweestrydmet die Ford-jaers gekop-pel, maar moes uiteindelik met ’n

tweede plek tevrede wees.Poulter het die tydren saam met

Castrol-Toyota-spanmaat HergenFekken begin.

’n Kets in die tweede Yaris se en-jin het Fekken se tydren kort ná diebegin vandie eerste sneltrajekkort-

geknip en hom verhinder omverder deel te neem.

GinieldeVilliersensynavi-gator, Greg Godrich, wat in ’nToyota Yaris S2000-motor metborgskapvan ImperialToyotajaag, het baie goed wegge-spring.

Hulle het die eerste dag me-dedingende sneltrajektye op-gestel en was regdeur die by-eenkoms in ’n taai tweestrydmet die Hollandse en Belgiesejaers Hans Weijs and BjörnDegandt betrokke.

De Villiers se rentyd tot hy uitge-valhetwasgenoegomhom, ingevol-gedieSupertydrenreëls.7,5punteinsy klas te besorg.

Die jong Durbanse jaer Guy Bot-terill het weer die septer in KlasS1600 vir voorwielaangedrewe mo-

tors met enjins tot 1,6 l geswaai toehysyYato-geborgdeToyotaEtiosR2tot nog ’n klinkende klasoorwin-ning aangevoer het. Botterill en synavigator, SimonVacy-Lyle, het dievoortou vroeg op Dag 1 ingeneem.

Botterill/Vacy-Lyle het Saterdagmet ’n kragtige poging vorendag ge-kom en die gaping agter Chad vanBeurden en Nico Swartz begin aan-val.

Botterill was teen die voorlaastesneltrajek nog 18 sekondes agterVan Beurden, maar het die laastegrondsneltrajek voor die laaste enbaiekort teersneltrajekmetmeningaangedurf.

Die gevolg was een van die meesindrukwekkende sneltrajek-oor-winnings in die geskiedenis vanKlas S1 600, aangesien Botterill ’nhele 26,3 sekondesvanVanBeurden

se tyd – en die klasoorwinning – af-gerokkel het. Hy het ook ’n baie kre-dietwaardige vyfde op die algehelepunteleer geëindig.

Dit was Botterill en Vacy-Lyle sevierde agtereenvolgende oorwin-ning,watnienet sy statusas tydren-jaer beklemtoon nie, maar ook diebetroubaarheid van sy plaaslik ge-boude Toyota Etios R2.

Botterill se jongste oorwinningplaashomgerieflik voor in die kam-pioenskap, met sy naaste mededin-ger meer as 40 punte agter hom.

Volkswagen het die vervaardi-gersprys vir die hersiene byeen-koms gewen.

Vier van die sneltrajekte wassplinternuut, hoewel die kern vandie byeenkoms steeds die skrikwek-kende Longmore-plantasie-sneltra-jekte was.

Leeroy Poulter en Elvene Coetzee het die na-week ’n tweede plek behaal in Port Eliza-beth se Volkswagen Tydren. FOTO: QUICKPIC

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18 Donderdag17 Julie, 2014

BOLANDSOLDAUTO

HondaAccord: the secretmannersHANJO STIER

Usually I wouldn’t be this generous on aThursday morning but you find me in aparticularly goodmood so I’ll let you intoan insider’s tip. One of the best kept se-crets of the industry and a car which al-most every motoring journalist ravesabout–yourstrulyincluded–istheHondaAccord.

Asofnow, thereisabitofaproblemthough.Yousee,HondaSouthAfricaonlybrought theseventh and eighth generation of the Accordto our shores in January 2003 and June 2008,but this wasn’t themainstreammodel which

took over America and the world with al-most 20 million sales to date.

What we got instead was their “Euro”model, an edgier version for markets withrefined tastes. Hell, we even crowned it carof theyear in 2009.Having sold roughly 8 300units since 2003, Honda South Africa an-nounced that its sportymerits didn’t garnerthe popularity they’d hope for – so themain-stream model has now replaced it.

The range of engines at launch is allpetrols: a 2-litre 4 cylinder iVtec (114 kW,190 Nm), a 2.4-litre 4 cylinder iVtec (132 kW,225 Nm) and a 3.5-litre V6 iVtec (207 kW,339 Nm). The 2.4 motor may sound familiarfrom old Accord but it’s in fact a whole newengine;newblock,newinternals, better effi-ciency.

It may be down on power when comparedto its father, but it’s more sophisticated;power is spread through a wider rev range,there’s less screamingand it’snotas thirsty.The big vee six has full valve managementand selective cylinder shut-off to save fuel,running on three, four or six cylinders.

All new Accords are only available withautomatic gearboxes and, as before, frontwheel drive.

TheV6 gets an extra cog over the four cylin-der’s five speeds and Honda has also blessedit with active enginemounts to counter thosenaughty vibrations which are so inherent toa vee motor.

Honda South Africa sells Accord as threemodels with escalating levels of trim. The 2.0Elegance costs R389 000, a 2.4 Executive isR449 000 and the 3.5 V6 Exclusive will set youback almost R550 000. “For a HONDA!?!”whines someone on Facebook. Yes, for a Hon-da with a V6 engine and bucket-loads of toys.

Thebiggerones–whosepricesseemtosteep– will also spoil you with keyless entry andstart, adaptive cruise control, lane assistwithcamera, collision mitigation, active LEDheadlights with cornering function and highbeam assist, shift paddles, a subwoofer, sun-roof and rear sun blind.

More importantly, the new Accord hasmore room than its predecessor, whichshould help it to win the minds of D-segmentluxury sedan buyers.

An estimated 80-85% of this pie is gobbledup by the perennial German trio but a Hondaexec noted that “Accord owners don’t cravestatus and appreciate the car’s engineering.”

I certainly think so.

Its appear-ance, dimen-sions andperformanceare morestreamlinedand gener-ous, while itsmanners areless sportybut morecomfy. PHO-TO: QUICKPIC

021 841 4287

021 887 2840

021 870 4601

021 312 3717

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19Donderdag17 Julie, 2014

BOLANDSOLD AUTO

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20 Donderdag17 Julie, 2014

BOLANDSOLDAUTO

Mitsubishi hits supermini spotwith frugalMirageQUICKPIC

Aspartofanexpandingfootprintin South Africa, Mitsubishi Mo-tors is gearing up for the debutof the all-newMitsubishiMiragein August 2014.

Poisedto takethe fight tocompeti-tors inthebudgetandyouth-focusedA-segment, the stylish new entry-level 5-door Japanese hatchbackprides itself on providing fuel effi-cient, enjoyable motoring with par-ticularly youthful appeal.A new three-model range will ar-

rive with trusted Mitsubishi integ-

rity, reliability and practicality aswell as exceptional fuel efficiencyand safety. The superbly compactproportions envelop a spacious andmanoeuvrable vehicle, which is anideal everyday runabout.“Mitsubishi is renowned all over

theworldasoneof Japan’s foremostautomotive brands and we are on aresurgence in the South Africanmarket,” comments Wynand Preto-rius,generalmanageratMitsubishiMotors South Africa.All new Mirage derivatives will

bepoweredbyMitsubishi’s1,2-litre,3-cylinder MIVEC DOHC petrol en-gine, mated to a 5-speed manual

transmission.Easilyable tokeepupwith the hustle and bustle of busycity streets aswell as the open roadsso characteristic of South Africa,the Mirage is also highly fuel- effi-cient thanks toMIVEC–MitsubishiInnovativeValve-timingElectronicControl.Average fueleconomyonthecom-

bined cycle is just 4,9 litres per 100km,allowingMiragetopunchaboveits weight on the fuel efficiencyfront. In fact, Mirage is acclaimedas the most fuel-efficient non-hy-brid petrol vehicle available in theUnited States, a market where it isalso cited as the lightest 5-door, 5-

passenger vehicle. This wasachieved after an extensive weight-saving engineering process withkey benefits linked directly to en-hanced fuel efficiency.Impressive too is that Mirage is

fitted as standard with creaturecomforts like keyless entry and afull complement of safety equip-ment including ABS, EBD and dualairbags.The new Mitsubishi Mirage will

be backed by Mitsubishi Motors’comprehensive 3-year/ 100 000 kmwarranty. Full range details andpricing will be announced atlaunch.

All new Mirage derivatives will bepowered by Mitsubishi’s 1,2-litre,3-cylinder MIVEC DOHC petrol en-gine, mated to a 5-speed manualtransmission. PHOTO: QUICKPIC