The Importance of 3 Big Factors in Decisions To Buy or Use Applications

86%

79%

80%

71%

74%

61%

EASY TO USE FEATURES

CONSUMERS BUSINESS DECISION MAKERS

PERFORMS TASKS WITH LITTLE DIFFICULTY

ABILITY TO CUSTOMIZE THE APPLICATION

This global research survey was sponsored by CA Technologies and conducted by Zogby Analytics in 2014.

How People Around the World Abandon Apps

Australia Japan United Kingdom USA Canada Germany Mexico

31.6%

China India South Korea

11.5%8.8%

21.4%17%

36.7%

24.2%

28.8%

34%

52.6%% Left after poor ease of use experience

This global research survey was sponsored by CA Technologies and conducted by Zogby Analytics in 2014.

Top 10 Ways Consumers Used Apps in The Last 6 Months

Q: In the last six months, which of the following tasks have you completed from an application at least once?

This global research survey was sponsored by CA Technologies and conducted by Zogby Analytics in 2014.

60.6%

ACCESSED PERSONAL EMAIL

MESSAGED SOMEONE

60.4%

ADDED PERSONAL CONTACTS

59.5%

BANKED

48.9% 48.1%

MADE ONLINE PURCHASES

46.3%

RESEARCHED POTENTIAL PURCHASES

44.2%

WATCHED VIDEOS/TV SHOWS

43.7%

KEPT A CALENDAR

38.1%47.7%

SHOPPEDUPDATED STATUS OR SHARED ON A SOCIAL NETWORK

OF THOSE ABANDONED THE BRAND FOREVER

Brands Risk Losing a Quarter of Their Customer Base With a Poor Application

6%

OF CUSTOMERS WHO HAD A FAIR OR NEGATIVE APPLICATION LEFT THE AFFILIATED BRAND

25%

ABANDONED THE BRAND TEMPORARILY

19%

This global research survey was sponsored by CA Technologies and conducted by Zogby Analytics in 2014.

For More Information

To learn more, please visit:

http://bit.ly/1wS6qiP

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