soe2015 more than_scheduling_tool

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© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org © 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org More Than a Scheduling Tool Delivering Results for Your Coalition Using the Get Covered Connector Shelli Quenga – Director of Programs, Palmetto Project, South Carolina Rosy Mota – Regional Director, Enroll America, Texas

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© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

More Than a Scheduling Tool Delivering Results for Your Coalition Using the Get Covered Connector Shelli Quenga – Director of Programs, Palmetto Project, South Carolina Rosy Mota – Regional Director, Enroll America, Texas

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 2

BEFORE WE GET STARTED!

How many are a part of coalition? Who are some of the members? Are you currently using the Connector or a similar tool for tracking consumers? What are the challenges that you'd anticipate?

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 3

OUR GOALS

•  Connector Overview

•  Lessons learned from both cases

•  Case Study

Ø  South Carolina

Ø  Austin, TX

•  Open discussion

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

WHAT IS THE CONNECTOR

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WHAT IS THE CONNECTOR?

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

•  Increased visibility for in-person help •  Consumer notifications via text and email of

future appointments •  Assister notification •  Follow-up with consumers •  Coordination and planning •  Data reporting and monitoring •  Data that leads to insights (what locations are

most in demand, what appointment times are most popular, etc.)

HOW IT HELPS COALITIONS

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

SO HOW DO YOU IMPLEMENT IT IN THE

CONTEXT OF A COALITION

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IT TAKES SOME PLANNING

These are the roles or activities that need to be planned for – •  Getting buy-in/marketing the tool •  Promotions and outreach •  Training

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

CASE STUDY: SOUTH CAROLINA

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

•  OE1 subgrantee; OE2 statewide grantee

•  Focusing on health care and health care access; race and community relations; economic development; and families, schools and youth.

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Section 1: Enrolling your family

•  30-year-old, statewide, private, non-profit organization

Follow Us: Facebook: Facebook.com/PalmettoProject Twitter: Twitter.com/PalmettoProject YouTube: YouTube.com/PalmettoProject For more information about Palmetto Project, including upcoming events, frequently asked questions, and more, visit PalmettoProject.org

SOUTH CAROLINA: SOME CONTEXT

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

Sharing log-ins freely

GETTING BUY-IN

Involving assisters – •  Able South Carolina •  DECO Recovery Management •  Richland County Library •  SC HIV/AIDS Council •  SC PASOs •  SC Small Business CC

Involving outreach orgs •  AARP-SC •  Close the Gap SC •  SC Appleseed Legal Justice Center •  SC Primary Health Care Association

•  Federally Qualified Health Centers

•  Northeastern Rural Health Network

Pitching the value of the tool Creating an outreach strategy so there was an incentive for groups to get involved

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 12

PROMOTIONS

Hotline

Earned media

Billboards

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 13

TRAINING

•  Learning by doing

•  New organizations initially created schedules for appointments 2 days a week

•  Training included confirming appointments and closing out appointments

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

CASE STUDY: CENTRAL TEXAS

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CENTRAL TEXAS

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

•  Austin affiliates from national partnerships to buy-into the tool was essential.

•  Rolling out the tool required describing the

support system that was associated with the tool

•  Two non-profits joined on the Connector very

late but quickly saw the value and laid down the ground work for OE3.

GETTING BUY-IN

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

•  Training sandbox: In-person for national groups affiliates

•  Train non-users to show them the value •  Trained organizations to use the widget to

make appointments •  Constant follow-up needed on the

importance of closing-out all scheduled appointments

Training

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

•  Implement the “cycle of engagement”

•  Over 15 partnerships in the Central Texas region

•  Allowed for the building of our follow-up list (CHASE Program)

•  Via our follow-up calls we were able to provide appointments from the Connector and promote partner enrollment events

•  In the field appointments on the Connector were made with smart phones making it easy for volunteers, outreach partners and assisters to do

OUTREACH & PROMOTIONS

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

Q & A

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org

What challenges would you anticipate if you were to incorporate the connector into your coalition? How do you see it benefitting your coalition? What would make those challenges worth it?

Q & A