Carbon University

Best Practices

www.SOCIALVENTION.com

“Every biz owner CAN build their bottom line through social media

strategy.”~ Cindy Morrison

Today’s customer doesn’t buy what you SELL...

They buy who you ARE!

Why Social Media?

36% TRUST advertising, but...

81% TRUST referrals/recommendati

ons ~ Constant Contact

HOPE is *NOT* a strategy!

80 / 20 Rule

Content is KING

Content Calendar~ Facebook Posts (1-2 a day)

~ Facebook Contests (1 a quarter)

~ Twitter Updates (3-5 a day)

~ Pinterest (4 a week)

~ YouTube Videos (2-3 a week)

~ Blog (2-3 a week)

Facebook ~ Family Reunion

Twitter ~ Cocktail Party

LinkedIn ~ Board Room

Pinterest ~ Bulletin Board

Be where your customers are!

~ Most frequently checked website

~ 1 in 6 on Facebook

~ 852 million logins

~ 3.2 BILLION “likes” & comments

90% DON’T Come Back

Value! Value! Value!

Value #1Information

Value #2Monetary

What To Post ~ Consistent with brand

~ Relevant NON-SALES content

~ Thought provoking questions

~ Visual

~ Cross promotions

~ Customer loyalty/appreciation

~ Strategically promoted posts

Engagement

Hyperlink & Apps

It’s NOT LogoBook!

Socialvention Case Study

18 Day Contest – 1k “Likes”

$30 Promoted Post

Socialvention Strategy Paid & Organic

Ads

Chamber Case StudyHiring Event ~ $168

109 Attendees93 Qualified

Twitter ~ Cocktail Party

~ What are people saying about your brand

~ Check the competition

~ Find potential customers & collaborators

~ Connect with media

#Topic

#ILoveCarbon

Search.Twitter.com

#ILoveCarbon

#PR

#SocialMedia

#Obama

#Socialvention

Reach the Media

LinkedIn ~ Board Room

Company Profile

LinkedInAdd Contacts

LinkedIn Join Groups

Pinterest ~ Bulletin Board

80%Women

Pinterest Boards

Instagram

4 billion uploads since Instagram started!

Source: The Realtime Report

Reason For Pics

BrandingExpertise

Create EmotionMake a Connection

Get attention

Branding

Be An Expert

Create Emotion

Make A Connection

Get Attention

Measure*bitly

*Facebook Insights*Sprout Social*Tweet Reach

When Bad Things Happen

When to respond?~ Make amends

~ Review develops legs

~ Missing facts

~ Angry w/ you, not just life

~ Someone is offended for you

For more Social Media training and support, visit www.SOCIALVENTION.com.

Facebook.com/CindyWMorrison

Twitter - @CindyWMorrison

YouTube.com/CindyWMorrison