social_media_strategy_aiesec_in_ukraine_10-11

SOCIALIZATION!Social Media strategy

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Social Media strategyAIESEC in Ukraine

Channels for sharing content



Channels for live communications

1. TO SHARE



Channel Content Description Connections

• Media appearances (TV videos, talk-shows

etc. about projects, events , other

activities of LC and AIESEC itself)

• Videos about internship (stories of EPs,

interns)

• Videos about projects

Brand aligned videos Integrated at official

web-site

Photos from projects, events and other

activities of LC

Photos from external events

or working/educational

internal events, no parties,

Integrated at official

web-site



activities of LC internal events, no parties,

no photos with drinks,

punishments etc.

web-site

• Media appearances in printed press about

projects, events, and other activities of LC

• educational docs about soft skills, other

knowledge

• stories of EPs, interns

Brand aligned articles,

publications at newspapers,

magazines etc.

Put at the end of each

doc slide with links to

web-site and main SM

accounts (twitter,

facebook, vkontakte)

• Presentations about AIESEC, projects,

internship program

• stories of EPs, interns

• educational ppts about soft skills, other

knowledge

According to brand

standards

Brand aligned and external

oriented (without internal

slang) content

Put at the end of each

doc slide with links to

web-site and SM

accounts (twitter,

facebook, vkontakte)

2. TO COMMUNICATE



Channel Content Description Connections

• Tweets about projects, events and other activities of LC

• Tweets about media appearances (TV, printed press) at issuu and online

• Tweets about new posts at official web-site

• Tweets about new posts at blogs

• Tweets about new photo galleries from projects, events and other

activities of LC at flickr

• Tweets about new educational ppts and docs about soft skills, other

knowledge

• Brand aligned content

• Links for brand aligned

content (videos, photos,

articles, etc.)

Links for youtube,

flickr, issuu,

slideshare, blogs

• Posts about projects, events and other activities of LC

• Posts about media appearances (TV, printed press) at issuu and online

• Posts about new posts at official web-site

• Posts about new posts at blogs




articles, etc.)

Links for youtube,

flickr, issuu,

slideshare, blogs




• Posts about new photo galleries from projects, events and other



knowledge

articles, etc.)

• Posts about projects, events and other activities of LC

• Posts about media appearances (TV, printed press) at issuu and online

• Posts about new posts at official web-site


• Posts about new photo galleries from projects, events and other



knowledge




articles, etc.)

Links for youtube,

flickr, issuu,

slideshare, blogs

• Posts, videos, images about projects, events, and other activities of LC

• Successful stories of EPs, interns, members ( + videos, images)




articles, etc.)

Links for youtube,

flickr, issuu,

slideshare

HOME BASE

Drive traffic to home base by using social medias – put links to web-site in majority of



medias – put links to web-site in majority of messages.

Home base: aiesec.org.ua.

Principles



Principles

Twitter: #aiesec_ua, #aiesec_lc

Vkontakte, facebook:

Official group/account of LC



Official group/account of Exchange Program, LT recr

Official group/account of projects

Track, analyze and optimize



Track, analyze and optimize

To track

Database of all SM accounts in national and local level



local level

To analyze• http://socialmention.com

• http://www.quantcast.com



• http://www.quantcast.com

• http://www.howsociable.com

• http://www.youtube.com/t/advertising_insight

Measurements of success• No of positive comments on Twitter, Facebook, vkontakte,

YouTube, Issuu, Slideshare, Flickr

• No of followers/friend on Twitter, Facebook, vkontakte, YouTube,



• No of followers/friend on Twitter, Facebook, vkontakte, YouTube, Issuu, Slideshare, Flickr

• No of retweets/shares/likes Twitter, Facebook, vkontakte, YouTube, Issuu, Slideshare, Flickr

• No of visitors at aiesec.org.ua/local web-sites

• % of growth in the number of visitors of aiesec.org.ua/local web-site

Social Media Team• To keep conversations in social medias

• To track SM environment, accounts, to check the quality of the content

• To analyze using special tools

• Make reports



• Make reports

• To propose new ways to optimize presence of AIESEC in Ukraine in social medias

social_media_strategy_aiesec_in_ukraine_10-11

Documents

new posts

blogs posts

activities of lc posts

online posts

official website posts

activities of lc tweets

lc internal events

external events