socialbuzzonair media kit

5

Click here to load reader

Upload: sebastian-rusk

Post on 11-Jun-2015

212 views

Category:

Business


0 download

DESCRIPTION

Social Media Radio! Tips, tricks, tools and most importantly, the answers to your questions! Join us as we discuss what’s new with Social Media and answer your questions! http://SocialBuzzONAIR.com

TRANSCRIPT

Page 1: SocialBuzzONAIR Media Kit

Media Kit

GET THE WORD OUT!

Page 2: SocialBuzzONAIR Media Kit

It’s a HOME RUN for an Advertiser!

Here’s why...

● Salem Communications has a long lasting commitment to quality

programming.

● 880TheBiz.com is a multi market, multi media platform!

● Tap into a high income listener base!

● Become a fixture in the fastest growing marketing in

radio...BUSINESS!

● Opportunity for LIVE events and seminars!

● Strategic alliance such as the “Daily Business Review

Page 3: SocialBuzzONAIR Media Kit

Compared to the overall Radio Market Average

880AM/TheBizz primarily targets and upscale, well educated audience of adults 35+. However,

in today's changing economy, with more people now investing in the stock and bond markets

through their employee benefits, the audience has expanded to include a broader base of

success-oriented consumers.

These individuals are also interested in current news and information on a day to day basis. The

broader base includes well educated, affluent and financially stable older adults with

discretionary incomes; Adults 55+, as well as the "up and coming" hi-tech professional

entrepreneur, business owner and manager.

Demographics

● 25-34 16.1%

● 35-44 31.1%

● 45-54 21.1%

● 55-64 17.1%

● 65+ 15.1%

● (68.3% are in peak earning years)

Psycho-graphics

● Owns his/her own home (s). (rental/vacation property included)

● Owns two or more vehicles. (secondary auto, water/aircraft)

● Own Stocks, bonds, mutual funds exceeding $150,000, or more.

● 78% Have investment portfolios

● (25% value over $200,000 )

● 72% Frequently use air travel

● 45% Travel Internationally

Education

● College Educated 90.7%

● Graduated College 74.4%

● Post Graduate Work 43.5%

Page 4: SocialBuzzONAIR Media Kit

Employment

● Business, Industry, Investor 82.3%

● Manufacturing 21.8%

● Finance 22.6%

● Business Influencers

● Top Management Chairman, Director, President 21.7%

● CEO/CFO/COO 22..9%

● General Management 38.1%

Household Income

● Over $100,000 55.8%

● Net Worth Over $1 Million 38.1%

Coverage Map

Page 5: SocialBuzzONAIR Media Kit

Show Details:

● Runs LIVE on Friday’s at 5pm/EST.

● Replays at alternate times throughout the week.

Sponsorship Partner Details

● 30 second spot on SocialBuzzONAIR - $50.00

● 60 second spot on SocialBuzzONAIR - $100.00

Includes:

● Additional Sponsor promo plugs before and while show is not running

● Sponsor plug at the beginning of the show “Brought to you in part by...”

● Exclusive promo during the SocialBuzzONAIR show

Additional Exposure Opportunities:

● 60 individual promo spots throughout the month on 880AM The Biz in between other

programming - $995

Terms:

● 12 week commitment

● Payment due prior to campaign starting.