Social Media Networking Collaboration Adaption Efficiency Productivity Share Point

Charles Limerius

Management Consultant & Entrepreneur Main Competences: • Strategy and Business Development

and Integration • Social Media Strategy Roles: • Manager • Project Leader • Business Analyst Experience: • Deloitte Consulting • Det Norske Veritas • Logica CMG

Charles Limerius +46(0)709 90 62 83

charles@muntimun.se www.muntimun.se

What Is Sociala

Media?

Content generated by users <TEXT>

<VIDEOS> <GRAPHICS>

Implications of social content: o It is created informally o It is generally more trusted because it is created by people with no clear interest

in selling you anything, more likely users like you o It is often more practical because it reflects the opinions of people using

products or services in the real world o It is more complex because it is unstructured, sometimes anonymous, has

different levels of quality and is between usually present in very high quantities o It can add value to traditional or persuasive content by rating, commenting or

enhancing it o It is powerful because it has shifted power back to consumers

Social media is about giving CONTROL to customers!

”

”

Word of Mouth

WEB 2.0

WE

B 2

.0

web applications that facilitate participatory

information sharing, interoperability,

user-centered design, and collaboration

on the World Wide Web.

<Interact> <Collaborate> <Dialogue> <Virtual Community>

Key Areas Where Social Media Can Help

• Marketing

Generating leads, increasing engagement

and helping accelerate conversion

• Corporate Communications

and PR

Listening, generating awareness and

influence

• Customer Support

Reducing time to resolution, number of

incidents and rate of issues resolved – all

of which result in cost savings

• Product development

Ideation and co-development,

increasing competitiveness and

successful adoption of new products

• Knowledge Management

Increases in productivity, agility and

efficiency, and aids in knowledge

retention and expertise location.

• Human Resources

Time to productivity (ramp-up),

retention, career planning

Why Use Sociala Media

Instant access, many to many

Quick Feedback & Results

DIRECT Communication

< Konwledge >

Information

[

[

< Preferences >

< Habits>

AWARENESS

BRAND

” ”

TRA

FFIC

Sales

Youth leads the change from traditional towards digital media. They aren’t afraid of technology and partially

because they do not know or recognize any thing other.

If you want to know in which direction media is heading

it is meaningful to observe how and

what young people are using it. ”

P.S.

Youth leads the change from traditional towards digital media. They aren’t afraid of technology and partially

because they do not know or recognize any thing other.

If you want to know in which direction media is heading

it is meaningful to observe how and

what young people are using it. ”

P.S.

Youth leads the change from traditional towards digital media. They aren’t afraid of technology and partially

because they do not know or recognize any thing other.

If you want to know in which direction media is heading

it is meaningful to observe how and

what young people are using it. ”

P.S.

Youth leads the change from traditional towards digital media. They aren’t afraid of technology and partially

because they do not know or recognize any thing other.

If you want to know in which direction media is heading

it is meaningful to observe how and

what young people are using it. ”

GUESS THEIRS ATTITUDE TOWARDS SOCIAL MEDIA?

BROADCASTING Participation

Social Media is about PA

RTI

CIP

ATI

ON

CO

LLA

BO

RA

TIO

N

Perception of Social Media

Source: Marketing Executives Networking Group (MENG), ”Social Media in Marketing”

Make the Value Chain Transparent

Use NOKIA ‘s mission statement ”Connecting People”

Take it further, let stakeholders “PARTICIPATE” and “COLLABORATE”

Customers

Partners

Stakeholders

Employees Social Media

ENTERPRISE 2.0

Social Media

WEB 2.0

<Fostering Collaboration>

<Innovation>

<Enhance Productivity>

Enterprise 2.0 is the use of "Web 2.0" technologies within an organization to enable or streamline business processes while enhancing collaboration - connecting people through the use of social-media tools. Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information.

Enterprise 2.0

Enterprise 2.0

Expertise Location

Corporate blogging

Corporate wikis

Internal community platforms

Idea generation

How Enterprise 2.0

Can Improve Corporate

Efficiency

ENTERPRISE 2.0 User Experience

Self Service Tran

spar

en

cy

Co

ll

ab

or

at

ion

Social Networking

Trust

Ag

ile

Culture

Wik

is

Change Innovation

Soci

al

Ne

two

rks

Inte

grat

ion

Employees

Productivity D

ia

lo

gu

e

Source: OPEN TEXT – The State of Enterprise 2.0 Adaption Q4 2009

Knowledge workers

spend up to 30% of their

working day looking for

data

Butler Group

Only 44% of users can

find the (internal) file

they’re looking for

compared to 86% of

similar internet users

Forrester

Accenture 2007 Survey of 1.000 Middle Managers • Managers spend up to two hours a

day searching for information

• More then 50% of the information they obtain has no value to them

• 59% said that they miss information that might be of value to thier jobs because they can not find it

• Only half of all managers beleive their companies do a good job in goverening information distribution

Problem Finding Business Information

If HP knew what HP

knows we would be

three times more

profitable

Lew Platt, Former CEO of HP

Business Values from Social Networks

• more INNOVATE products and services,

• more EFFECTIVE marketing,

• better ACCESS to knowledge,

• LOWER COST of doing business, and

• higher REVENUES

Source: McKinsey Quarterly Survey, June 2009

69% companies have gained measurable business benefits

”

”

Source: McKinsey - Use of New Web Technology 2010

https://www.mckinseyquarterly.com/Business_and_Web_20_An_interactive_feature_2431

Source: McKinsey - Use of New Web Technology 2010

Source: McKinsey - Use of New Web Technology 2010

Source: McKinsey - Use of New Web Technology 2010

1 2 3

Developing products or services Wikis 38%

Social networking

29% Blogs 25%

Managing knowledge Wikis 42% Blogs 33%

Video sharing 24%

Enhancing company culture Blogs 46%

Social networking

41%

Video sharing 38%

Fostering collaboration Blogs 40%

Social networking

38% Wikis 33%

Training Video sharing 48%

Wikis 32% Podcasts

32%

Identifing and recruting talent Social networking

48% Blogs 28%

Video sharing 14%

Internal purposes

Source: McKinsey - Use of New Web Technology 2010

What are the greatest challenges in adopting or furthering the adoption of Enterprise 2.0 technologies in your organization? Source: Enterprise 2.0 Adoption Survey, May 2009

Barriers to Change

Source: Enterprise 2.0 Adoption Survey, May 2009

Turn your employees into

fans!

Hire an

agent of change

SWOT Strength • Facilitates faster information flow through

online media • Popular and dominant means of

communication for its simplicity and its ability to connect wide networks of people.

• Wider audience reach – within and outside the organization.

• Good venue for collaboration between internal groups, suppliers and customers. Medium for contribution and solicitation of ideas, techniques, knowledge and experiences in the form of forums, blogs, video and podcasting, etc.

Weaknesses • Over reliance on the technology can mean

disastrous consequences if system failure occur. • Flooding of advertisement and spamming. • Spread of information is hard/difficult to control. • Information is publicized without boundaries. • Information quality from an online forum may not

be reliable.

Opportunities • Social networking sites have started to redefine the

behaviour of almost anybody who has access to the internet. Users begin to favour information coming from social media.

• Companies can capitalize on on the popularity of social networking to their advantage. Improve communication and collaboration amongst employees, customers and suppliers in order to boost productivity.

• Huge marketing opportunity. Good venue for the advertising and promotion.

• Integration: Will have positive business impact if used hand in hand with other ERP systems.

Threaths • Security issues such as piracy and leakage of

trade secrets and other confidential information. • Usability - tendency of people to misuse the

new technology. • Risk of receiving malicious/fraudulent data. • Corporate reputation • Adaption - cultural change

Strategy Roadmap

Social Research

Business Needs Measurement and ROI

Stakeholder

Participation

Content

Planning

Social

Capacity

Social Media

Objectives

Tactics

Strategy

Discovery line

Strategy line

Implementations line

Management line

Audit line Point of Interest

Future station

Junction Main station

TRAINING

POLICIES

METRICS

OBJECTIVE SOCIAL ENVIRONMENT

SOCIALA TOOLS

RESOURCES

RESULT/BUDGET

ROI

ANALYSIS

AUDIENCE

CONTENT

BUSINESS MODEL

LISTEN

RELEVANT CONTENT

Outsourcing

Budget

Workforce

Time

Signal versus Disturbance

Workflow

Plan schedule

Tactics

Blog

Sociala Networks

Externall

Internall

Objective

Purpose

Org Culture Social Capacity

Strategies

Employees Participation

Ongoing Social Development

Case Studies

Bell South https://www.socialtext.net/cases2/at_t_collaborative_integration

Deloitte https://www.socialtext.net/cases2/deloitte_southern_africa_employee_engagement

Business Problem

Employee had no voice

Executive team had little

insight to ground level

Communication was broken

Employees isolated

Solution

Thought Farmer

Results

Duplication of work

decreased

Employees no longer

isolated

Easier to find information

and get job done

Executive team has more

insight

Business Problem

Improve innovation,

collaboration, and

knowledge sharing

Information and people

isolated

Solution

Wiki

Internal blogs

Yammer

Oce TV (video)

Social bookmarking

Results

Intranet budget reduced

from 350k euros to 50-10k

euros

Savings of 800k euros

annually by implementing

employee ideas

Reduce video costs

annually by 40k euros

Horizontal communication

Less reliance on IT

Silos broken down

Source: Gartner MQ, 2010 Social Software in Workforce

Ente

rpri

se 2

.0 P

latf

orm

Su

pp

liers