Vision Multimedia Technologies, LLC

www.socialtoaster.com

WOM Teams– Key Influencer

Programs– Blogger outreach

Current Social Marketing Tactics

Pages & Groups– CRM component– Mine existing database

to recruit fans– Manually post content

Microblogs– Follow people you know

and follow you back– Follow random people– Hope they return the

favor

Social Marketing, Social Nightmare?

• Marketing to Existing Contacts

• Challenging to Grow “Fan” Base– Costly advertising &

web site postings

• Content Management Headache

• Lack of Metrics– Effectiveness of Postings?– Effectiveness of Media?– Traffic Generated?– Link to eCommerce?– Relationship Drivers?

– ROI?

• High Cost & Unknown Return – $100,000+ per word of

mouth campaign!– ROI tracking is non-

existent!

Introducing SocialToaster℠

Social Marketing Automation Made Simple!

• Centralized Postings– Admin creates and broadcasts content

• Brand Ambassador System– Employees, customers, fans or any type of supporter– Drive traffic to your website via their social networks

• Automated Link Tracking & Real-time Reports– Shows entire process from click to lead capture to sales

• Closing the Loop– Straightforward data allows for easy evaluation of

campaign

Who are your Brand Ambassadors?

• Self-Selected “Super Fans” of your company or brand

• Sign up to allow you to market to their social networks

• Ambassadors choose the social networks & settings

Fans

Custom

ers

Employees

EndorsersAffiliates

AgentsFriends

What does the process look like?

Registered Ambassador

approves content for broadcast

Ambassador’s network sees link

Link to content shared on

social networks

Your Web site

You create the content you want to promote

What does the process look like?

Connections click link and visit site

Connections sign up for newsletter, buy products, etc.

SocialToaster tracks ALL of these activities

SocialToaster generates real-time marketing

analytics reports for user

Real Time Reports

High level statistics show traffic generated by social marketing including:– Visits– Visitors– Leads– Conversions

Detailed reports can be broken out by:– Social Networking Site– Brand Ambassador– Post

Why Does SocialToaster℠ Work?

• Easy to get started, simple to use• You control the message!• Utilizes referral networks from trusted sources

– Posts appear to come from the Ambassadors themselves

• Provides accountability and measurable results– Closing the loop on social marketing

• Saves you time and effort!– Centralized postings and easy mass distribution of message

• Higher click through rates vs. traditional advertising– The average SocialToaster posting gets 9 CLICKS!

SocialToaster Products

SocialToaster Lite

• Stand alone blog with SocialToaster software

• On-demand download and installation from web site

• $199.00 installation fee

• Pay per post

• No IT involvement

• Anyone can install and start Toasting!

SocialToaster Enterprise

• Ideal for large organizations

• Integrates wit– CRM– CMS– e-commerce

• Highly customized

• Requires IT involvement

• Any type of content can be promoted to Ambassador network

SocialToaster Products

We also offer versions that plug into many popular content management systems

SocialToaster Solutions

AcademicToasterFor schools & universities to promote events and communicate

with alumni

AssociationToasterAssociations can take advantage of the vast networks of members

to increase awareness, grow membership, promote events, and communicate with members

CandidateToasterPolitical social marketing solution that includes everything a

political candidate needs to successfully support their campaign initiatives online

CommunityToasterFull-featured web site content management and social marketing solution for non-profit organizations

Case Study

Rolled out Ambassador program to salon managers

• SocialToaster Beta Campaign Results:– 73% Ambassador Participation Rate – 3 Total Broadcasts in Campaign

• 1 coupon• 2 blog updates

– Each Ambassador drove 10+ unique visitors to site during campaign

– 6.5 Clicks per Link Posted on Ambassador Social Network

Phase 2: Now rolling out Ambassador Program to 14,500 stylists nationwide

SocialToaster Marketing Impact

Brand Ambassadors 500

Ambassador Friends per Social Networking Site

100

Sites per Ambassador 2

Potential Reach per Broadcast 100,000

Broadcasts per Week 2

Weeks 4

Total Monthly Reach for SocialToaster 800,000

Getting Started is Easy!

• Initial Setup & Installation Fee

• Pricing per Post– The more Ambassadors you recruit, the more posts, the

less you pay per post!

• Ability to set monthly budgetary limits– SocialToaster will stop broadcasting when budget is

reached

In just 4 weeks you can start toasting your competition’s social marketing!

Vision Multimedia Technologies, LLC

www.socialtoaster.com