Social Television 

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Dania Souid: @DaniaSouidAlana Adler: @AlanaNAdler Jason Wettje: @jwedge310 Andrew Tredinnick: @tred_nation

Overview

• What is Social Television?• Websites• Apps• General Facts• Prime time Usage• News• Products

Where do we see Social TV?

Everywhere.

https://dev.twitter.com/media/twitter-tv

Why do we love it?• Real time content and instant response• Response and feedback from friends and

fellow viewers• Social TV's don't take the place of laptops

or iPads but incorporates the mediums people are using daily 

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Why use it?

• People already use social media to stay connected. Mixing it with TV bonds viewers with similar interests. 

• Companies use it to gauge interest• It adds a whole new part to the watching

experience because you aren't alone• You can be connected with thousands of

people all watching the same thing at the same time

For advertisers• TV stations and companies, like

Panasonic, are embracing this shift towards social TV because it gives people another reason to watch the show and the ads

• Twitter streams encourage people to watch the show live, during its air time than later on demand

• People don't want to miss out on the social aspect

Social Television Websites 

 

They're a lot of websites now that provide a live stream of Tweets and statistics per show. 

http://trendrr.tv/http://www.socialguide.com/http://www.tvgenius.net/socialtvstats/

Social Guide

• The first real time social guide and TV companion for IOS and Android 

• via Tweet• "We created the apps for a smaller

social way to watch TV."• "It's a great way to stay connected

and stay updated on a show even if you can't watch it" 

Social Television Apps

For Smartphones, and Tablets

ZeeboxZeebox: currently only in the UK but soon in the statesyou can see live streams mentioning the showlive chat with friendsuse it as a remote.

Click on the program on the zeebox app will change the channel on your TVtells you what your friends are watching.

Gives extra information about television shows.

GetGlue• "User Checkin” The viewer checks in

that they are watching a certain show and shares it with friends and followers from Facebook and Twitter

• You can follow a friend or any user's activity to get recommendations of what to watch

• Have partnerships with NBC, CNBC, USA and SYFY

• Like in Foursquare, certain number of checkins gets you stickers that add up to free coupons for different things

 

Alex Iskold-Founder of GetGlue

 

"People love tv shows, movies, music, books - we wanted to make it easy to connect around their favorites."

"Most interesting social aspect is a dynamic network, connections formed on the fly when people are watching the same show.""Stickers are the perks themselves. In addition, users get discounts, coupons, exclusives - all sorts of other cool things."

IntoNow• Started by Yahoo!• Tap the "Green Button" on the app and

IntoNow will identify the show and even tell your what episode you're watching

• For Android, iPad, iPhone• Shares it on Twitter and Facebook• Like GetGlue its main appeal is to get

recommendations friends or whoever follows you

Umami• Second Screen

Experience• Uses the audio from

the TV show to identify what you're watching

• Then brings you info, bios, photos, news, gossip and live social conversations 

NBC Live

• An application from your desktop or iPad that allows you to interact with others by answering trivia, polls, and reading cast commentary.

• Rainn Wilson's tour of NBC Liveo  http://www.nbc.com/nbc-live/

•  Social Streamo Allows you to talk to cast members, friends, and

other Twitter members about the episode and what your thoughts on it was.

YAP-Your personal Social TV Guide

• Free iPad Application• Includes:

o shows according to your cable line upo Live chatso Streamso Polls

Extra Facts77% use social media to show their love for the show65% use it as a platform to save their favorite shows

35% use it to introduce shows to their friends2010 Grammy Awards saw a 35% increase in viewership from 2009

The Super Bowl saw a massive engagement on Twitter. Setting a record for most tweeted Televised event and drew in the highest audience ever.

Over 4000 tweets per second Compared to 3,283 tweets per second during the World Cup

General Facts and Satistics The most live tweeted or liked shows are also these  “appointment viewed” shows. Like now the X-

Factor, Fringe, South Park and Glee are the most tweeted daily. These are the shows people prefer to watch as they air. Mainly for the social scene.

Viewers watch the live shows because they want to be a part of the social TV experience. Also as a way to avoid any “spoilers”

When does TV buzz Happen?

 

Who is Talking about TV?

 

What are viewers talking about?

 

Does it help?

 

How are shows becoming more social?

• CBS• premier week • sweeps week: in the middle of November• live twitter chats with stars•  The Big Bang Theory, CSI, Survior and

many more

Social Primetime

CBS supercharges with Social Media

• Exclusive videos, interviews, photos, answer fan questions and behind the set footage through  social media  

• Usually big cliff hangers or guest stars to entice viewership

• Now, use social media 

Social TV connects viewers with what they see

• In September CBS gave viewers and their Twitter followers a 15 minute preview of shows. Afterwards, they got to chat live with producers

TV Hashtags• Tweeting a show wasn't planned•  Viewers were already tweeting •  Used as a a promotional tool

• Hashtags on the bottom of the screen 

Success Story

• NBC's The Voice was a huge social media success.

• Hired singer Christina Millian to be social media coordinator for the show. 

Tweets from the coaches and viewers 

Brought people back to watchNBC created a filtering program for all the tweets.

Twitter Voting

• X-Factor is the first show Twitter votes• Direct messaging • More choice on how to vote• You're already on Twitter. Just takes a

few clicks

• It had low ratings • Now, X-Factor is the

most tweeted about show

Why the #tag?

• Usually viewers use hashtag not actors• Sense of community • Watching more enjoyable• Extra info and tidbits you might have

missed

https://dev.twitter.com/media/twitter-tv

Is this good for Twitter?

• Mass Relevance and Crimson Hexagon• For growth and awareness• Filter about 250 million daily tweets for

content or shows

Good for Twitter?• Crimson Hexagon also analyzes the

feelings • Mass Relevance has permission from

Twitter to find advertisers to sponsor their partnership

• Citibank paid to have its logo next to  twitter streams

Stacy Shade: Social TV Event 

•  Sponsored by UserInsight• "We brought experts from around the world

together to talk about whats coming next with social TV, from apps to programs. We've started on this track of multitasking social media with TV and it's the next hit. It makes people feel less alone and the program more enjoyable." 

Social News Stations 

• Crimson Hexagon helped CNN find out why Twitter users were voting in the 2010 election 

• The company filtered through the tweets and gave the information to CNN 

GOP Debates

• GOP debate on November 9th had a live "twicker"

• Live stream of tweets

• #CNBCDebate• Tweets from

viewers, CEO's and politicians  

Example Tweets

How many Tweeters?

• There were almost 275,000 social media mentions during the debate

•  548,000 mentions in October debate• At the moment of Perry's blunder,

21,000 tweets were sent  at that moment.

• Several went straight onto TV

Impact on news stations• Integrating social media with journalism• More options and ways to get interviews • Get immediate viewer reaction and opinion•  Viewers don't need to wait for

the analysis after debate, or sports game, happens right away

Impact on news stations

• For example, during the debate, the live commentary impacted Perry's campaign as what he was saying. 

•  Now, people are just being influenced by expert opinions but also average viewer

Real Social TV• Panasonic introduced new social Viera TVs

"Our thorough research pointed to a desire to be able to watch content on TV, while at the same time being able to tweet on Twitter and

update your status on Facebook. With that in mind Panasonic has, with the new Social TV app, expanded and enhance the functionality of

Internet TV and provided users with functions they were looking for."-Merwan Mereby, Vice President of the Panasonic Corp. of North

America

Viera TVs

• They combine what people were doing anywhere. Instead of being on the laptop and watching TV you can do it at the same time. 

• These TV's have more apps than just Facebook and Twitter

• They have a whole App Store including; games, music and sports.

Matthew Nisbet an Associate professor of Communications at American

University 

• "We are now watching commentators and political strategists discussing what is being seen on TV"

• Blogger for BigThink: analyze social parts of news stations

We want to feel social even by ourselves

• It's not enough just to watch TV anymore, whether news or a television show. We are expected and we want to take an active role. 

• We get involved because it makes it turns this screen we are watching into a social more personal touch. 

Any Questions?

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