social sharing plugins
DESCRIPTION
Techsharing August 2010 – Social Sharing Plugins. By Melvin Kwan, Techsailor GroupTRANSCRIPT
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www.techsailor.comEngaging Your Customers Online
by Melvin Kwan
Social Sharing Plugins
Social Sharing Plugins
27 Aug 2010
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www.techsailor.com
The first thing we all do when we find something…
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www.techsailor.com
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www.techsailor.com
…is to share it!
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The Phenomenon
• More and more, this kind of sharing takes place online
• Social plugins or widgets are new ways to share updates, photos, videos and more
• Start conversations about things you find interesting right from your web browser
• Best part about sharing is seeing responses to your post!
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What is a social sharing plugin?
• A social sharing plugin is a small, self-contained module that an Internet user can place on his or her social networking profile page, blog, Internet start page or Web site to share and drive referral traffic to contents
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How social sharing plugins work?
1. User browsers through news items, media, other content online
2. Shares to social media networking sites via social sharing plugins
3. Link and content is submitted, tagged, added to collective inventory and shared with online communities and friends
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Why use social sharing plugins?
• Easy distribution of content
• Drive referral traffic to website
• Better rankings on search engines
• Extended reach and awareness beyond internal website
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Social Sharing Plugins
Examples: All-in-one
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Plugin #1 – Add This
http://www.addthis.com
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Plugin #2 – Share This
http://www.sharethis.com
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Plugin #3 – Tell a Friend
http://tellafriend.socialtwist.com
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Plugin #4 – Add to Any
http://www.addtoany.com
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All-in-one: Features Chart
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Social Sharing Plugins
Examples: Stand-alone
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Sharing Plugins: Stand-alone
Can you identify them all?
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Sharing Plugins: Stand-alone
In their respective order: Yahoo Buzz Button, TweetMeme Re-Tweet Button, Facebook Share, Google Buzz Button, Twitter Tweet Button, StumbleUpon Button, Digg Button
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Most popular sites shared to
http://www.emarketer.com
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Bonus: Facebook
Social Plugins
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FB Social Plugins: Likebox
Like Box (Facebook Fan Page)• The Like Box is a social plugin
that enables Facebook Page owners to attract and gain Likes from their own website.
• The Like Box enables users to:• See how many users already like
this page, and which of their friends like it too
• Read recent posts from the page• Like the page with one click,
without needing to visit the pagehttp://developers.facebook.com/plugins
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FB Social Plugins: Activity Feed
Activity Feed• You specify a domain to show
activity for• The Activity Feed plugin displays
the most interesting recent activity taking place on your site
• If a user is logged into Facebook, the plugin will be personalized to highlight content from their friends
• If the user is logged out, the activity feed will show recommendations from your sitehttp://developers.facebook.com/plugins
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FB Social Plugins: Comments
Comments• The Comments Box easily
enables your users to comment on your site's content
• Whether it's for a web page, article, photo, or other piece of content
• Then the user can share the comment on Facebook on their Wall and in their friends' streams
http://developers.facebook.com/plugins
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FB Social Plugins: Like Button
Like Button• The Like button lets a user share
your content with friends on Facebook
• When the user clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website
http://developers.facebook.com/plugins
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Thank you
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