Why, What & Personal Branding

Who am I?

Who am I?

Intro

• VP Sales, edSurge• Salesforce.com blogger• EA/pogo.com, Pivot Conf,

Inman News, real estate

Why does social media matter to you?

Reason #1

Reason #2

78% of salespeople using social media as part of their sales process outperformed their sales peers.

Source: The Impact of Social Media on Sales Quota and Corporate Revenue Report,

A Sales Guy Consulting, May 2013

Reason #3

Of salespeople surveyed that are using social, 40% closed 2-5 deals and 11% closed 5+ deals using social

Reason #4

Social media users exceeded quota 23% more often than non-social media users

Reason #5“It takes 7 touches before a potential customer is willing to transact.”

-- Tara-Nicholle NelsonVP Marketing, MyFitnessPal & pug afficionado-- Marketing rule of thumb

What Do Sales Pros Use SM for?1. Networking

2. Prospecting

3. Research (#2 for 2+ yrs SM experience)

4. Referral Building

5. Closing

#1 Platform for B2BHow many ways do I love thee?

• Find the right decision maker• Find out someone’s title• Find out the new POC• Get more background on POC• Broadcast my thoughts

• Follow smart people• Build my network• Find someone who knows someone• See what POC is saying• OMG – InMails!!!!

#2 Platform for B2BGotta crush on twitter too, because:

• Personal brand opportunities• Great for “touches”!!• Broadcast your ideas• Learning some add’l info about

POC

• Sharing content• Become a resource• Show your personal side (w/in

reason)

Other social media platforms

Personal branding

…involves creating an asset by defining an individual's …digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression. -- Wikipedia

Define your personal brand• What are my core values?• What are my unique strengths?• Who do I want to talk to?• What do I want to be known for?• What are my personal goals?

Source: Introduction to Personal Branding, by Zoe Sentirmai, BRANDIAM

Personal Branding: Bio

Exercise

Write down some adjectives that describe you or what you want people to think of you.

Personal Branding: Consistency

Personal Branding: Twitter

Which of these people do you want to get to know better?

Twitter: Personal story

Formula for a Twitter bio

What You Do What You’re Into Witty Bit

Sales at EMC Any blogs/media you contribute to

Something surprising about you

Exec at EMC DPAD div Other business-related activities

Joke

Title + Company Hobbies

Personal Branding: LinkedIn

The default isn’t always best!

LinkedIn

LinkedIn

LinkedIn

LinkedIn: Broadcast Settings

LinkedIn: Professional Headline & Custom URL

LinkedIn: Skills & Endorsements

Offensive vs. Defensive Tactics

Personal Branding: Google Yourself

What to do next?• Buy your domain name• Create personal website• Create profiles• Join online directories• Throw a party• Write a press release• Comment on news articlesSource: http://blog.brandyourself.com/brand-yourselfcom/emergency-tactics-for-fixing-a-negative-search-result/

Personal Branding: About.me

Personal Branding: Facebook

Change your privacy settings!

Personal Branding: Big picture

• Own your digital persona• Be a resource – share good information• Be interesting

Leverage what EMC is doing• Follow @emcdataprotection• Use the DPAD Advocate Hub to share

content• Get “social” at EMC events like #DPUG• Join LinkedIn groups

80/20 Rule• Promotional stuff 20% • Other 80%:

– Useful content – news & info (ex:Storage Switzerland), local news

– Personal content – people can relate to sports, personal growth, music, hobbies, personal interests

Let’s Connect!

www.linkedin.com/in/alicemyerhoff

@motodot

www.alicemyerhoff.com

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.”

– Zig Ziglar, American author, salesman

and motivational speaker

Helpful Resources

• DPAD Social Selling Facebook Group https://www.facebook.com/groups/EMCDPADSocialSelling/

• DPAD Social Media Hub https://inside.emc.com/docs/DOC-84395• Check out the eBook!!!

• #DPArmy Advocate Hub Bit.ly/DPArmy

• DPAD Social Media Manager: Jennifer.Kirk@emc.com/@The_Jenius