Social Networks Study

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Post on 05-Dec-2014

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<ul><li> 1. Network organization ( ) Basic economic Virtual Identity effects ( ) ( ) Social Networking Websites Typology of Relevant social network metrics ( ( ) ) </li> <li> 2. Network organization ( ) Basic economic Virtual Identity effects ( ) ( ) Social Networking Websites Typology of Relevant social network metrics ( ( ) ) </li> <li> 3. . : CRM . : .( ) Strong Decentralization economics of user Viral marketing relations of scale </li> <li> 4. (effect) (Network externalities) : . (congestion point) : . . </li> <li> 5. SNS . . ( ), . (Manager) () . (/) . (play) . . </li> <li> 6. Network organization ( ) Basic economic Virtual Identity effects ( ) ( ) Social Networking Websites Typology of Relevant social network metrics ( ( ) ) </li> <li> 7. (scale free) . (central node) . (preferencial attachment) : . </li> <li> 8. (viral adoption) : , ( ) . : (connection-node) . . . </li> <li> 9. Network organization ( ) Basic economic Virtual Identity effects ( ) ( ) Social Networking Websites Typology of Relevant social network metrics ( ( ) ) </li> <li> 10. Identity . . (Digital identity) . , . 3 (Fragmentation) : . (Fantasy) : . (Temporality) : .( .) </li> <li> 11. . : : </li> <li> 12. MySpace (monolog) : Facebook (dialog) : </li> <li> 13. Network organization ( ) Basic economic Virtual Identity effects ( ) ( ) Social Networking Websites Typology of Relevant social network metrics ( ( ) ) </li> <li> 14. Degree of decentralization of the network (open) ( ) Number of different types of ( ) interactions allowed ( ) Type of identity ( ) Potential size of the network ( ) (Niche) vs (mainstream) </li> <li> 15. Online Business Online Alumni Communities networks matchmaking networks ( ( ) ( ) ( ) ) : : : : Socializing </li> <li> 16. Network organization ( ) Basic economic Virtual Identity effects ( ) ( ) Social Networking Websites Typology of Relevant social network metrics ( ( ) ) </li> <li> 17. (Xing, LinkedIn) / () (Meetic, Match.com) () SNS ( ) </li> </ul>