social networks
DESCRIPTION
TRANSCRIPT
Social Networks
Tarnjeet Singh Plahe
1.Types of Social Networks2.Social Networks &
Business3.Benefits & Limitations4.Security of Information?5.Future of Social
Networks6.Social Media Revolution
(Video)
1.
Typ
es o
f S
ocia
l N
etw
ork
s “Broad-range” social networking
sites All interests and backgrounds e.g.
“Niche” social networking sites Targeted at specific audiences e.g.
60 million members8
4 billion images5
400 million users1
75 million users2 1+ billion views a day20 hours uploaded every
minute3
15 million unique visitors6
125 million users4
30 million members7
2.
Socia
l N
etw
ork
s &
B
usin
ess
Businesses need to keep up with the pace of social media whilst leveraging its power to their greatest advantage
Public visibility Social networking strategy
Timing is key, as fast moving websites require timely updates and commitment to fresh posts on a regular basis.
Specialist blogs and online forums Competitive advantage
Article: The Guardian - BBC tell news staff to embrace social media Technology is changing the nature of journalism Wider range of opinion; giving access to range of voices Improves reporting – allows closer coverage i.e. Haiti earthquake Twitter and RSS readers allow journalists to better understand audience
3.
Ben
efi
ts &
Lim
itati
on
s Benefits
Cost effective strategy e.g. viral marketing Great knowledge sharing approach Opportunity to discover and be discovered by
collaborators and even potential employers Expanding upon and building a global business Builds credibility – increasing customers’
confidence
Limitations Risk of decline in employee productivity levels Can be time consuming and labour intensive Need to be adaptive to fast pacing changes in
social media Lack of anonymity Risk of scammers and identity theft
4.
Secu
rity
of
info
rmati
on
? Potential exploitation of security holes to access and abuse private details
Combination of personal details with visual images – potentially dangerous
Personal information is stored in countless databases
How secure is this information? Article:
Facebook: All Your Stuff is Ours, Even if You Quit
Conspiracy theory…? An interesting video about who collects our
information on Facebook: http://www.youtube.com/watch?v=tOfgUVpb1WA Is Big Brother really watching spying on us all?
5.
Fu
ture
of
Socia
l N
etw
ork
s
“ ”…we will no longer search for
products and services via a search engine, rather they
will find us via social media.9
A semantic web approach Social Searching
Sponsored listings Organic listings Social graph listings
Universal identities Aggregation of multiple profiles
on different social networking sitesClick for info on book
6.
Socia
l M
ed
ia R
evolu
tion
Long version (4 mins): http://www.youtube.com/watch?v=sIFYPQjYhv8
Short version (2 mins): http://www.youtube.com/watch?v=NhPgUcjGQAw
Th
an
k y
ou
for
watc
hin
gAny questions…
Refe
ren
ces
[1] ARTHUR, C. (2010). Facebook is the new threat to Google [online]. Available from: http://www.guardian.co.uk/technology/2010/feb/09/facebook-google-news-search [Accessed 13 FEB 2010]
[2] Network World. (2010). Is Twitter losing its luster? [online]. Available from: http://www.networkworld.com/news/2010/020110-social-networking-twitter.html [Accessed 13 FEB 2010]
[3] Google. (2010). General YouTube Stats (Sundance 2010) [online]. Available from: http://sites.pressatgoogle.com/sundance2010/general-youtube-stats [Accessed 13 FEB 2010]
[4 ] CrunchBase. (2010). MySpace Company Profile [online]. Available from: http://www.crunchbase.com/company/myspace [Accessed 13 FEB 2010]
[5] E-consultancy.com Ltd. (2010). 20+ mind-blowing social media statistics revisited [online]. Available from: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited [Accessed 13 FEB 2010]
[6] Flixster. (2010). About Us [online]. Available from: http://www.flixster.com/misc/about [Accessed 13 FEB 2010]
[7] Wikipedia. (2010). Last.fm [online]. Available from: http://en.wikipedia.org/wiki/Last.fm [Accessed 13 FEB 2010]
[8] LinkedIn. (2008). About Us | LinkedIn - Public Relations [online]. Available from: http://press.linkedin.com/about [Accessed 13 FEB 2010]
[9] Socialnomics – Social Media Blog. (2010). 4 Social Media Questions Answered [online]. Available from: http://socialnomics.net/2010/02/03/4-social-media-questions-answered [Accessed 13 FEB 2010]