social networking & its impact

7/28/2019 Social Networking & Its Impact

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Social Networking and Its Impact

1. Summary (Summarize the total assignment-200 words)2. Introduction (Brief Background information and importance)3. Explain the topic related terminology (What is e-banking? Components of Banking, How it

Works?

4. Description (E-banking in Bangladesh with statistical information like number of user, number ofe-banking service provider in Bangladesh with brief description)

5. Compare between global and Bangladesh Scenario6. Review of Literature (Previous study in this area)7. Customer Satisfaction (Case Study)8. Recommendation9. Conclusion10.References

Summary:

Questions have been raised about the impact of widespread use of social networking sites like

Facebook, MySpace, BlogSpot and Twitter. Do these technologies isolate people and cut off their

relationships? Are there benefits associated with being connected to others in this way? In this analysis

we have explored peoples overall social networks and how use of these technologies are related to

belief, trust, tolerance, individual engagement with current issues, social support, and community and

political engagement.

The findings are showed here and paint a rich and complex picture of the role of social networking site

(SNS) in peoples real and virtual worlds. Wherever possible, weseek to disentangle whether peoples

varying social behaviors, norms, beliefs, gestures and attitudes are related to the different ways they

use social networking, or to other relevant demographic characteristics, such as social class gender, and

age.

Introduction

The social networking sites have a big impact especially in the social and technological lives of theyounger generation. Most of the people we know have an account in social networking site which they

use to share, inform and reconnect with friends (to whom they are not connected for years) and

relatives. If anyone needs to get in touch with them and catch up on any issues or on their lives they

simply write on facebook. They are used to send messages, share their status and news about oneself

and to keep people updated. They are also used for business and educational purposes, people form

groups & pages and interested parties join the group and share their views. Some professionals like,


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players, doctors, politician, trainers, maintain a facebook page for their fans to keep them updated and

accomplish their personal goal. They are useful for mobilization as well as promoting certain issues. It

helps to reach a wider audience, to get more support. While they may be termed social networking sites

as tools of promotion, they have evolved as people have found more uses for them other than for social

reasons. They have an impact on all aspects of life both social and personal.

The social networking sites are very important especially for businesses as they are cheaper to setup,

maintain for marketing and promotional purposes. They can estimate their market demand of their

product and services by viewing their fans like, comment and opinion to their product or service.

The social networking sites (SNS) have a positive impact on developing countries like Bangladesh.

However there is still need for Bangladesh to come up with regulatory and legal frameworks to cater for

users of the internet. There are problems especially for young generations who are not fully aware notonly of the benefits but also of the demerits associated with using the internet including SNSs which

store a lot of individual's information. Security threats such as hacking into user accounts, spreading

virus, stealing of private information, bullying etc and even human trafficking are the results from the

use of SNSs.

The nature or character of SNSs is such that anyone who is interested can open an account and

communicate any ideas he/she may wish to share with friends and relatives. The language of the

contents is not restricted to that of the website. So people can share their views and ideas in their own

local languages. In this way such communication helps people to feel close to home. Use of local

languages on SNSs assists young people of Bangladesh to learn their parents mother tongues and

Bengali culture who are living outside the country.

The topic related terminology

What is social networking?

The social networking refers to the use of dedicated Web site to communicate informally with other

members or users of the site, by posting messages, text, emoticons, videos, voices, photographs, etc.

In other words the use of a website to connect with people who share personal or professional

interests, experience, place of origin, education at a particular school, working place etc.


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Components of Social Networking

Elements of Social Networking

There are a number of important elements that set social networking apart from any other sort of

traditional networking or online content:

User generated content

The days of visiting a website and merely reading content written by someone else are all but gone.

Now-a-days we are all participants, authors, publishers and content creators. Even commenting on a

blog/forum or replying to someone publicly becomes a useful content. This is what is known as Web 2.0.

ConversationThis is a two-way medium. Anything anyone posts via social networking has the potential to start a

conversation. And with technologies such as Facebook, Twitter, you can be part of this ever-evolving

24/7 conversation, with the ability to sign in and out whenever you feel.

Build and maintain relationships

Through social networking we can keep in touch with current friends, and even find new friends based

on shared interests, experience and current status. From a business perspective, this includes current

and potential customers and clients. We can reconnect with old friends and maintain existing

relationships on a daily basis or even hourly basis.

Communication

For many of us, gone are the days of writing letters through mail or picking up the phone. We can

communicate with our friends via e-mail, text messaging, or through our Facebook, Twitter or Myspace

account or Google Talk or Skype. We can even share information or make contact with multiple people

all at the same time like voice or video conference.

Information sharing

If we find something in the newspaper or online, or somewhere else that we find interesting, we now

have the ability to share with a lot of people at the same time through social networking. Old-study

methods required photocopying and hand distributing. New methods allow me to tweet or sharing a link

to hundreds or thousands of people at a time through twitter or dropbox account.


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Community/Consumer focused

While most of the media is product or company focused, social networking media is about building

community or consumer group and functions as such. The members (both consumer &

company/organization) are participants in the community or group. It is the community that dictates the

shape and scope of the content of the social networking sites.

How do it works?

How do Social Networking Sites work?

Here is a detailed process of how a generic social networking website works:

A user registration through an email address and password with the site, hence creating aunique account into that social networking site.

Typically, the site sends a confirmation email to the users email address to validate thatpersons identity.

Next, the user can create his/her profile. This profile may contain what information he/shedeems worthy and decides to publish publicly visible or create restriction in visibility throughonline. He/she may choose independently, at this point, whether to make his/her profile public

or private in response to visibility. A user may change or manipulate information or any content

in his/her profile when he/she so chooses. The new user can become or get membership of

those networks. These networks can be based on high school, college or university he studying

in, hometown, job, and any other type of social group.

Anyone may search for another user by name or email address or network name even search byplace they live in, and request to be that users friend. That user can accept or reject or pending

to that friend request.

When adding a user as a friend, that new friend can now see his/her profile, all the personalinformation the user entered or any specific information if he/she prefers to share. The new


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friend can also see any new information the user may post along the way, such as status update

or an online journal entry or photographs, videos link, which may be posted at any time.

The user will gradually accumulate a rich list of friends, effectively adding him/her to the social

networking sites.

Comparison between global and Bangladesh Scenario

Social Networking in

Bangladesh scenario

Points of Comparison Social networking in

global scenario

Young generation use the social

networking sites for sharing

information to their relatives

or friends. Now-a-days a good

number of organizations

maintain a profile for their

customer or client.

Sharing Information Most of the students use the

social networking sites for

sharing information about their

personal and study related

information. Business

organization also use social

networking site to shareinformation about their product,

services or events.

Search Engine Optimization is

done for professional website

or business organizations

website through social

networking. Outsourcing is

becoming popular in

Bangladesh.

Search Engine Optimization

(SEO)

The professionals, business

organizations, or even local

restaurant is seeking SEO for

betterment of their business

website. The social networking

site is very popular for

backlinking.

There are many site provide

customer service or anyqueries about their products

through social networking sites

like facebook. Example: Qubee,

Banglalink, Airtel respectively

maintain the page QubeeZone,

Banglalinkmela, Airtelbuzz to

provide customer service

through facebook.

Customer Service The small and medium or even

multinational organization keepupdated about their current

business products or services to

their customer through

maintaining profile at social

networking sites.


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Politicians are using social

networking sites to present

their political view; mostly they

blame against party each other

on the facebook or in a blog

site.

Political issue Campaign the election or show

their views in publicly to raise

their support. Barak Obama,

John McCain, etc. maintain

tweeter account and facebook

account to share their views.

Shahbagh movement

(Shahbagh Projonmo Chattar)

is the most recent issue in

Bangladesh which is initiated

by Blogger or social

networking activist.

Democratic Movement Egypt spring is the outcome of

social networking. Tahrir square

is the ultimate outcome of social

networking

Now business promotion is

very popular in social

networking site. Example

cellbazar, bikroy.com,

banglalink, post their ads to the

social networking site likefacebook.

Business Promotion Its a very effective tool to

promote new products, ideas,

service etc. by social networking

sites in globally.

social networking & its impact

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