social networking fundamentals
Post on 15-Sep-2014
20 views
DESCRIPTION
Presented at Geneva Summit October 2008TRANSCRIPT
![Page 1: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/1.jpg)
Ayelet BaronCisco Leadership Fellow, NetHopeDirector, Business Development, Emerging Markets, Cisco
Http://twitter.com/ayeletb
October 2008
Social Networking
![Page 2: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/2.jpg)
Social media is people sharing
information, having conversations and connecting online
![Page 3: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/3.jpg)
11,200,000+
articles
![Page 4: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/4.jpg)
![Page 5: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/5.jpg)
55% Uploaded
photos
![Page 6: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/6.jpg)
200,000,000 blogs
73% of active online users have
read a blog
45% have started their own blog
Universal McCann Comparative Study on Social Media Trends April 2008
![Page 7: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/7.jpg)
Twitter (microblogging): users publish update under 140-character limit
1,000,000 users per month
200,000 users posting about 3 million
messages per day
![Page 8: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/8.jpg)
57% Joined a
social networking
site
![Page 9: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/9.jpg)
Creating Unique Global InsightCreating Unique Global Insight
29 markets 17,000 respondents
Australia
China
Singapore
Philippines
Taiwan
South Korea
USA
Mexico
Brazil
Japan
India
Pakistan
Hong Kong
Canada
TurkeyUK
Denmark
Greece
RussiaRomania
France
Spain
Italy
Germany
Poland
Czech Republic
Hungary
Netherlands
Switzerland
Austria
Social Media adoption over time (waves 1 – 3) Global Average. Source: Universal McCann Social Media Tracker Power to the People
![Page 10: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/10.jpg)
Continual Rise of Social Media: Content Creation Is MainstreamContinual Rise of Social Media: Content Creation Is Mainstream
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Wave 1 Sep 06 Wave 2 June 07 Wave 3 March 08
% E
ver
Do
ne
Read blogs / weblogs
Start my own blog/ weblog
Leave a comment on a blog site
Upload my photos to a photo sharing site
Upload a video clip to a video sharing site
Watch video clips online
Create a profile on a social network
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Wave 1 Sep 06 Wave 2 June 07 Wave 3 March 08
% E
ver
Do
ne
Read blogs / weblogs
Start my own blog/ weblog
Leave a comment on a blog site
Upload my photos to a photo sharing site
Upload a video clip to a video sharing site
Watch video clips online
Create a profile on a social network
Social Media adoption over time (waves 1 – 3) Global Average. Source: Universal McCann Social
Media Tracker Power to the People
NetHope - Collaborating for Results
![Page 11: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/11.jpg)
Influence RevolutionInfluence Revolution
PRE MEDIA AGE
Talk face to face
Talk to shop worker
Government, monarchy, religious institutions dictate the agenda
MASS MEDIA AGE
Consult a professional
Readers letters
Phone in; TV / Radio
Talk to shop worker
Talk face to face
Phone call
Professional media dictate
SOCIAL MEDIA AGE
Personal blog
Social network page
Widgets
Photo sharing site
Chat rooms
Message boards
Video sharing site
Comments on blogs
Comments on websites
Viral emails
Wish lists
Ratings on retail sites
Reviews on retail sites
Auction websites
Social Bookmarking
Chat room
Price comparison sites
Social shopping sites
Consult a professional
Readers Letters
Phone in; TV / Radio
Talk to shop worker
Talk face to face
Phone call
SMS
Instant Messenger
Consumers dictate
![Page 12: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/12.jpg)
Emerging Markets Lead The Super InfluencersEmerging Markets Lead The Super Influencers
0
5
10
15
20
25
30
% s
har
e o
f ac
tive
in
tern
et u
sers
0
5
10
15
20
25
30
% s
har
e o
f ac
tive
in
tern
et u
sers
Super Influencers by country, share of active users
![Page 13: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/13.jpg)
The Power of Social NetworkingThe Power of Social Networking
![Page 14: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/14.jpg)
Imagine the Base of the Pyramid Using Social Networks
Imagine the Base of the Pyramid Using Social Networks
![Page 15: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/15.jpg)
![Page 16: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/16.jpg)
What Not to DoWhat Not to Do
![Page 17: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/17.jpg)
University of Mary Washington Faculty Academy 2007CogLogDog Blog 2007
![Page 18: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/18.jpg)
![Page 19: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/19.jpg)
![Page 20: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/20.jpg)
Twitter is a Bridge for Online Networking
But it works best if you’re referenceable in the Social Media
Blog
You need more than 140 characters Tweets to fully describe and
market yourself
![Page 21: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/21.jpg)
![Page 22: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/22.jpg)
![Page 23: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/23.jpg)
![Page 24: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/24.jpg)
![Page 25: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/25.jpg)
The Power of The Power of CollaborationCollaboration
![Page 26: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/26.jpg)
There are so many ways to give back by using social media tools – sharing information,
having a conversation and creating a network
![Page 27: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/27.jpg)
Are Twitter Users More Generous than Facebook?
Dollars per Click Through
Twitter: $4.50Facebook: $0.29
Twitting for Charity:
Twitter co-founder Biz Stone launched a campaign asking those with Sept. birthdays to accept online donations in leui of gifts this year
Donations for Charity:Water, which builds wells in Ethiopia.
Many did: the site claims to have raised $393,000 since the end of August.
![Page 28: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/28.jpg)
Beth Kanter Raised $200,000
![Page 29: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/29.jpg)
![Page 30: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/30.jpg)
![Page 31: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/31.jpg)
![Page 32: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/32.jpg)
![Page 33: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/33.jpg)
![Page 34: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/34.jpg)
The Power of Social Networking
at Cisco
The Power of Social Networking
at Cisco
![Page 35: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/35.jpg)
Four Trends Driving Collaboration
Technology
Mobility
Content
• Continuous Connectivity• Virtualization
• Service-oriented Architecture
• Web 2.0
Globalization Scale Speed Empowered Employees Consumer Green
Business• Employees Increasingly Mobile• Easily Accessible Content Required• Multiple Methods of Reaching People• Devices/Apps are proliferating
• Current Content Email, documents•New Content Wikis, blogs, forums•Video
![Page 36: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/36.jpg)
And its All Happening Now!
Technology
Mobility
Content
Business
Organizations Are Facing Tremendous Challenges
![Page 37: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/37.jpg)
Users Taking Matters into Their Own Hands
Office Technology
Organization Employee
Enterprises Challenged to Keep Pace
![Page 38: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/38.jpg)
The Role of IT: Synchronization
Chaos
![Page 39: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/39.jpg)
So What Does All This Mean?So What Does All This Mean?
NetHope - Collaborating for Results
![Page 40: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/40.jpg)
Publishing Billions of ThoughtsPublishing Billions of Thoughts
15M REVIEWS
14 HOURS OF VIDEO UPLOADED EVERY MINUTE
6.6M PHOTOS UPLOADED EVERY DAY
![Page 41: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/41.jpg)
The New LandscapeThe New Landscape
Content Creators Network of Networks
Trusting Strangers
Hundreds of millions of us are content creators with billions of opinions online
World’s collective thinking is online and published, a first in history
Web expanded our networks to include people we don’t know and people we used to know
Digital channels encourage more frequent interaction and make it easier to share influence
Wealth of channels New form of casual
influence Trust
recommendation from strangers
Trust in social media channels more than paid-for communications
NetHope - Collaborating for Results
![Page 42: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/42.jpg)
• Millennials will outnumber Boomers and Gen Xers by 2010
• 80% of Millennials are using social networking sites
• They trust their peers more than the ‘establishment’
Social Media Will be the Rule, Not the ExceptionSocial Media Will be the Rule, Not the Exception
![Page 43: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/43.jpg)
The Tools Are Out There … It’s What We Do With Them
The Tools Are Out There … It’s What We Do With Them
![Page 44: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/44.jpg)
This presentation was created thanks to my social network
This presentation was created thanks to my social network
Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/
Using Online Social Networks to Build Buzz, Community & Support for Your Cause, Jonathan Colman, The Nature Conservatory
Universal McCann, When Did We Start Trusting Strangers? Sept. 2008
Marta Z. Kagan, What the F is Social Media? http://bonafidemarketinggenius.com/
Http://Slideshare.net
Http://twitter.com
Http://facebook.com
Http://yammer.com
etc.
![Page 45: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/45.jpg)
"In 2008, if you're not on a "In 2008, if you're not on a social networking site, you're social networking site, you're not on the Internet."not on the Internet."Interactive Advertising Bureau Platform Status Report, April 2008
"In 2008, if you're not on a "In 2008, if you're not on a social networking site, you're social networking site, you're not on the Internet."not on the Internet."Interactive Advertising Bureau Platform Status Report, April 2008
![Page 46: Social Networking Fundamentals](https://reader037.vdocuments.mx/reader037/viewer/2022102823/541616ad7bef0ac1768b52bd/html5/thumbnails/46.jpg)
Social Networking Initiative at NetHopeSocial Networking Initiative at NetHope
Goals Research and identify specific tools that
can be used in the NGO community
Meet and interview key stakeholders in NGO environment, social media experts and key corporate partners like Google, Microsoft, etc. to identify best practices and case studies
Create a strategy for NetHope to improve information sharing and community building by leveraging existing tools and introducing new solutions
Provide members with options of tools they can use in different scenarios and a proposed implementation plan
Goals Research and identify specific tools that
can be used in the NGO community
Meet and interview key stakeholders in NGO environment, social media experts and key corporate partners like Google, Microsoft, etc. to identify best practices and case studies
Create a strategy for NetHope to improve information sharing and community building by leveraging existing tools and introducing new solutions
Provide members with options of tools they can use in different scenarios and a proposed implementation plan
Expected Outcomes Case studies and best practices
members can use
Recommendations for a social networking strategy for NetHope
Social networking strategy for member organizations with scenarios
Playbooks on 3 common areas
Expected Outcomes Case studies and best practices
members can use
Recommendations for a social networking strategy for NetHope
Social networking strategy for member organizations with scenarios
Playbooks on 3 common areas