social media workshop
DESCRIPTION
Workshop on Social Media for Ugrad and Muskie exchange programs' alumni (November 5, 2011)TRANSCRIPT
Strategizing Which Social Media Platform(s) is Right for You
Anna Taranenko
Nice meeting you!
• What is your name?• Expectations?
WEB 2.0
Do you need social media at all?
Social Media: what is this?
At least I can see
what my friends are
up to
Professional development
Fake reality
Resource for secret servicesVirus for
teenagers
Why would an organization need social media?
1. Communication
2. Response to positive/negative feedback
3. Advertisement/marketing
4. Better understanding of users, crowd sourcing
questions you need to ask
how to analyze your audience
Target audience, segmentation
Who “buys”?
Not homogeneous
There are certain groups
Groups are defined by interests
#12.
Excuse me,
how can I get to a library? ;)
how to assess whether different platforms meet your needs/are worth your time and effort
Go where people are!
TWITTERTWITTERmicroblog, microblog, 140 140 symbols symbols
(electronic sms(electronic sms))
What comes around
WHY?
Motives! Why would they want to come to
YOUR page?
engage them! ActivitiesSurveys, ask for opinionPublicationsContestsPartiesToursOnline and offline
FACEBOOK.COM/BIBLIOMIST
Online contest “Biblio-Christmas Tree”Idea comes from a librarian 393 new fans within 2 weeks153 photo entries“Interaction with Page” indicator (1,849) grew by
873% Mass media, news on Crimea Ministry of Culture web site
Online St.Valentine’s Day Contest “LIBRARY+PATRON=LOVE”
77 entries (video, podcast, PPT)Number of page fans grew by 581 people (up to
1237) within 3 weeks “Interaction with page” indicator (3,729) grew by
63%
http://www.youtube.com/watch?v=LcuwRM5L7yk
“Library Blogosphere Stars” Contest
MICROSOFT
ONLINE CONTEST“Government – Libraries Best Friend”
•the number of New Likes (103) grew by 442%•Post Views indicator (121,773) grew by 122%,•Post Feedback indicator (1,925) grew by 151%,•the number of page fans grew by 30 people.
Online photo contest “Pearls of Folk Art” on Bibliomist fan page held by Bilozerka librarian at her initiative
#ДЕНЬБІБЛІОТЕК
(Ukraine Library Day hashtag)
Who are we? Draw us!
WORDLE.NET
SPELL WITH FLICKR
“Snow Queen” of “Library Autobahn” blog “First Snow Flake” contest
“Pajamas party”
KsVolonterFest (June 1) Kherson oblast children’s library
БібліоЛітМарафон, Херсонська обласна бібліотека для дітей (30 вересня)
http://www.youtube.com/watch?v=0XYWDuJz5lU&feature=relmfu
“Sending reminders about overdue books to patrons through Odnoklassniki social network. Not everyone responded, but no one complained either.…”
Blogger librarian НА библиоVolNe...
Vynohradiv central raion library:
Kostiantynivka library(Donetsk oblast)
State Youth Library of Ukraine
Ternopil oblast youth library
Yevpatoriya LibraryContest of demotivators
Biblio-oracle(Multnomah County Library)
Post titles of 3 books, that you recently read, on Facebook page and we will predict which book you would like to read nextResponded to over 100 patronsThe most successful library day online!
Ukrainian Library AssociationChange your Avatar!
faktor-d.blogspot.com
ETIQUETTE TIPS Personal profile
“Befriend” anyone? Depends Question “Do I know you”? No Full birth date? DependsStatus “I wish it were summer now...”? Depends
Project pageFormal rules? You decideName/“Brand”? Not annoyingRead and comment Reply to comments within 24 hoursBe informal?Don’t be afraid!“Quote”Add friends’ links
Comment and others’ publications Write about your “kitchen”How many? Facebook, Vkontakte 1-2/day, Twitter 5-6
Know your audience – correct timing for sending out news
Time management – easy to get carried away/procrastinate
Your audience is always one click away of un/liking you
Negative comments
Never delete them
Emotional, aggressive or Reasonable criticism? Haters Cherish brand advocates It’s better not to keep silent, but are all comments worth your
time? Your opponent is your best teacher
IREX Blogging Guidelines, http://www.chrisbrogan.com/about/, http://www.lookatme.ru/flows/obschestvo/posts/64452-vedi-sebya-prilichno-v-internete-feysbuk-etiket http://publiciti.ru/ru/technology/8biznes-etiket-v-sotsialnykh-media56
Profile Profile – – for people for people
Page Page – – for organizations for organizations
Group – for discussionsGroup – for discussions
Create a community
..over 320,000 visits in 6 months on website, blogs and Youtube
Cross posting multiplies your presence
http://www.youtube.com/watch?v=uLTIowBF0kE
T-Mobile dance
http://www.youtube.com/watch?v=VQ3d3KigPQM
Cinema Gas Station
● “people want to see things «live»
● Youtube: over 150.000.000 clips
● 150.000 uploaded to Youtube daily (2 clips every second)
● many daily views (100.000.000 in the U.S. alone)
● powerful new media
Viral video
● you feel like sharing
● many views within short period of time
● original plot, creative idea, filming a “mega event”
● «sharing»
● watch viral videos and try to understand their “secret” http://bit.ly/uj9Avg (V.Grebionkin)
Альфа банк "Честным быть Выгодно" - Офисhttp://www.youtube.com/watch?v=cAKvVHVxnPkСмерть пьет пивоhttp://www.youtube.com/watch?v=Otre6Q7sPaEНужно пристегивать ремни безопасностиhttp://www.youtube.com/watch?v=s1o1NULLWJUДиджитал рисёрчhttp://www.youtube.com/watch?v=mgNKAYaztCUEvian Roller Babieshttp://www.youtube.com/watch?v=XQcVllWpwGsЗря полез ( кот и ванная)http://www.youtube.com/watch?v=ShQ_P6vjjt4
Successful videos:“PLOT
Drama Suspense
QUALITY JOB (Actors, Director, Sound, Editing)
KEEPING AUDIENCE’S ATTENTION (every second)
ExpositionRising actionPlot developmentClimaxResolutionLife after culminating pointFinal shots” http://bit.ly/ubI1H7 (D.Maliuta)
Make change by including people
Opinion leaders“Haters”“Brand advocates”
vs.
Personal profiles for libraries on Facebook
Contests – prize catchers
Not too many platforms!
Social sites are cheap and efficient tool.
And transferable too.
Capture your audience on social sites!
