Social Media Web Marketing

Exploiting Web 2.0

&

Online Social Media

Introductions• Name

• Company

• Online engagement

• Expectations for the Course

• A Freestyle Point

Social Media Web MarketingSome other courses also available:

• E-Marketing & Persuasive Content

• Search Engine Optimisation

• Improving a Business Website

• Web Standards & Accessibility

• Strategic Planning & Motivation for Success Online

University Certificate of Professional Development = 60 credits

Course Information• Course Materials

• Online Community @ www.axiscommunity.co.uk

• Assessment – 15 Credits

• Additional Reading

• Course Evaluation

• Course Registration & Payment

Course Prerequisites • Basic understanding of the web

• Previous use of web browsers

• Basic understanding of desktop applications

• Basic computer skills

• Interest in Social Media

• An open mind about the future of the web

• Basic understanding of HTML

Course Overview • Defining Social Media, Social Web and Web 2.0

• Integrated web services

• Interactive online platforms

• Integrating filtered content

• Stimulating web traffic

• Instant Messaging and digital communication

• Blogging & Micro blogging

• Tagging and Trending

Course Overview• Social Networks and Business

• Niche marketing via Social Media networks

• Business versus Social

• Social media analytics and measurement

• Mobile Internet

• Personal and transparent versus private security and lifestyle

• Online Etiquette, Conduct and Best Practice

• Services and Tools for collaboration

Course Setup• Windows based machines – Windows XP

• Connection to the Internet

• Internet Explorer, Firefox and Flock

• Microsoft Office – Word

• Adobe Photoshop

• Mobile Phone

Course Setup • Class hours (9.30am – 4.30pm)

• Parking

• Restrooms

• Catering

• Phones

• Smoking areas

• Recycling

• Emergencies

Old Media and New Media

“Don't add technology to the way you do things. Change the way you do things when you see what the technology can do.”

Marcus RomerArtistic Director - Pilot Theatre Company.

A Short History

How the Internet became the Information Superhighway http://bit.ly/xLGfD

Geek Stuff

Business Stuff

Internet Timeline

Web 2.0 Landscape

By vincos

Cyber Space…

Web 2.0 eco-system

Web 2.0Harnessing Collective Knowledge

Rich User Experience

More Channels of Communication

Which is it?

Social MediaSocial Networking

Web 2.0 Enterprise 2.0

Social Web

3D WebRich Media

Social Technology

Social MediaThe online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis.

Integrated Web Services

Widgets• Desk Top widgets

• Blidgets

• Web widgets

• Mobile widgets

Too good to be true?Web widgets as a marketing channel

• replace out-moded targeted banner ads

• take advantage of the viral distribution in social networks.

A Catch…

Users of social spaces are not in a mindset receptiveto information exposition but one of content creation.

Be Creative

Perspective, Purpose & Practice• 3*3 Concepts

– Data Exchange– Data Flow– Data Control

• 5 Steps

• 7 Roads

Data Exchange

SHARING

NETWORKING

PUBLISHING

User Generated Content

Data Flow

AGGREGATION

DISTRIBUTION

INVESTIGATION

User Generated Content

Data Control

MANAGE

MAINTAIN

MEASURE

User Generated Content

• Arrive

• Listen

• Ask

• Provide

• Advise

The 5 Steps

Who are you listening to?

Who or What are you looking for?

Who are you talking to?

The 7 Roads of Social Media1. Generate new leads?

2. Provide customer service?

3. Improve customer retention?

4. Increase your knowledge?

5. Align with your competitors?

6. Establish your authority as an expert?

7. Do business more productively?

What Is the ROI of Social Media?• People’s interactions are naturally priceless• ROI (return-on-investment) becomes ROE (return-on

engagement)

• Social Media is free – but your time, technology, and resources are not

• We can track clicks and comments, we can put a price tag on them, however speculative

ROI & ROE of Social Media can be calculated

Week 4 !Source – LisaS – Social Media Actually - Slideshare

Browser Wars• Explorer

• Firefox

• Safari

• Opera

• Chrome

• Flock

Integrated Services• Yahoo

• Google

• MSN

Networking

How do you network?

Why Social NetworkingTwo-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time.

Nielsen report “Global Faces and Networked Places.”

National vs. International

R.O.E : Return on EngagementR.O.I : Return on Investment

Departure & Destination

USP What makes you different?

What makes you different?

Identity

Brand

Personality

Product

Philosophy

Ethics

On-line & Off-line BrandingBrand Consistency

• Tag lines

• Logos

• Packaging

• Greetings

• Shop Front

• Stationary

• Web Site

• Catalogue / Brochure

Digital FootprintWeb Site/Blog

TwitterYouTube

Flickr12 seconds

QikFreindfeed

VimeoBlip.tv

Audioboo

Personal BrandingI am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.

I am based in the UK but will travel anywhere.

You can follow me on Twitter at: twitter.com/documentallyAnd my website is OurManInside.com

Biography – 160 characters

Social Media starlet, practitioner & consultant. Equity UK campaigner for independent theatre artists. Pilot Theatre's virtual stagemanager in Second Life. (157 characters)

pcmcreative

CJ

Biography – 160 wordsI work in collaboration with creative individuals and organizations to optimize social media activity, make the most of web 2.0 and mobile technology and build thriving sustainable online communities with social networking. PCM creative also creates virtual world presences for clients wanting to reduce the impact of travel on the environment with events, meetings and exhibitions in Second Life.

I began my career working through-out the UK for theatres and theatre companies in production roles working with designers and award winning directors.

In 2002 I studied Web Design with the NITLC (National IT Learning Centre) and gained my MOS (Microsoft Office Specialist) Certification. I worked as an art-worker as part of the original Boots.com team and as Intranet Manager Nottingham Building Society. I now run my own web consultancy and events company, PCM creative.

In 2008 I was named Axis E-business practitioner of the year being recognisedfor my work within the Social Media and Web 2.0 field. (158 words)

Grow your ownSocial Network – Website – Micro Blog - Blog

Jargon Buster• Website

• Blog

• Forum

• Social Network

• RSS feed

• RSS reader

• Web portal

• Search engine

• Google

• Micro blog

• Aggregation tool

• Updating service

• Embeddable widget

• Badge

For next week• Username

– Primary– Secondary

• Password

• 160 character biography

• 160 word biog

• Square photo or graphic

• Email address

• Website address

• Blog address

• PDF with at least 3 pages

http://namechk.com/