social media tutorial
DESCRIPTION
A primer on Social Media and how we use it at Mozilla to increase awareness and engagement. Please use this to conduct Social Media seminars as part of Mozilla Service Week and share any feedback or "remixes"! http://mozillaservice.org/TRANSCRIPT
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Why Social Media?What is Social Media?
People using tools free tools (blogs,video, twitter) and sites (Facebook &MySpace) to connect and shareinformation online.
People using free online tools (video, twitter &blogs) and sites (Facebook & MySpace) toconnect, share info and converse!
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A closer look…
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Why Social Media?Why does it matter?
• Everybody’s doing it!• 43% of US Internet users visited socialnetworking sites in Q2 2009*
• Word of mouth meets steroids
• We’re more likely to be influenced by friends vs.traditional media
*“Consumer Internet Barometer” report from TNS and The Conference Board
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Why Social Media?Why do we do this?
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What does Mozilla do?
And, more!
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Official Mozilla FirefoxFan Page: 544,000+Fans
And Thousands moreacross related Pagesand Groups
http://www.facebook.com/Firefox
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http://www.orkut.com/Main#Community.aspx?rl=cpn&cmm=80527 http://www.orkut.com/Main#Community.aspx?rl=cpn&cmm=2710
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The latest news,community goodness &updates!
http://twitter.com/firefox
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Top news on Digg
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Twibbon Campaigns
http://twibbon.com/
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200K downloads per week via site badges
Site Badges
http://www.spreadfirefox.com/affiliates
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Blogging
• Central blog• Employee & community blogs• Shared community blogs
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Something new…
http://www.pledgebank.com/
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Goals:• Overall awareness• Drive downloads• Create viral activity
Firefox 3.5 case study
Full recap: http://bit.ly/Fw4jv
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Donate Your Profile Image
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Video
• Community generated
• Fastest Firefox campaign
• Thank you video
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Firefox 3.5 case studyOrchestrated twitter “attack”
Shiretoko Shock!• Campaign idea by a Campus Rep• Created a viral way to participate in release day• Helped “Firefox” and “#fx35” make trending topics
Viral Factor:• Initial outreach to 600 = 24,000 visitors• 40 x viral
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• Determine your goals - is it engagement,fundraising, awareness, etc.?
• Identify your audiences
• Figure out where they convene online
How can you put SocialMedia to work?
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Courtesy of Primal Media
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Courtesy of Primal Media
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Courtesy of Primal Media
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Courtesy of Primal Media
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Courtesy of Primal Media
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Brainstorm!
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