social media training for roofers
TRANSCRIPT
Social MediaSuccessStories
SUCCESS STORIES
Local interior design Firm secured dealTo design interior for Worlds most expensive flatAt £27m fromInteractions on Twitter
SUCCESS STORIES
Local kitchen firmSold an ex display Kitchen worthOver £20,000 from a single tweet
SUCCESS STORIES
Local accountantsHave attracted 7 new clients in 2013 worthOver £10,000 in Business from interactions on Social Media
SUCCESS STORIES
Local home storeSold a bath from their online storefor £1499From a single tweet at 2am on a Sundaymorning
SUCCESS STORIES
Online Guru haveAttracted over 80New website andSocial media clientsIn the past 3 yearsThrough our SocialMedia activity!!
What is Social Media?
Fail to plan, plan to fail!!
• P for PLATFORMWhere are my people hanging out?
• O for OBJECTIVEWhat do I hope to achieve? Leads, sales, brand awareness etc?
• S for STRATEGYWhat shall I talk about? How often? Who will do this?
• T for TECHNOLOGYWhat software/gadgets/analytics shall I use?
Social media etiquette
Act as you would at a cocktail party/networking event!
But WHAT shall I talk about?• Your business history (Brand)• Your products/services• Special offers/promotions/events• Your team• Your sector• Local area news• Local events• Latest BREAKING news• Cartoons/videos/sayings• Celebrities in the news• RETWEETS RETWEETS RETWEETS
Which Platform Should I Use ?
32% of 18 million UK users use Twitter daily
Setting up on Twitter• Username (15) check on namechk.com• Name (20) To identify you• Biography (150) Keywords• Web address• Location• Logo (48px/48px)• Banner (1263px/421px)• Follow local businesses, suppliers,
customers, news,
HASHTAGS
1) Use to highlight keywords #websites #socialmedia
#liverpool
2) Use to show emotion #soexcited #reallybusy
3) Use for competitions etc to win, tweet answer using
#gurucomp
LISTS
Set up lists for........ Clients, suppliers, staff, prospects, Networking events
You don’t need to follow to addMake them private or publicShare the list with your teamSubscribe to other peoples lists
Using Hootsuite• Schedule posts of all platforms• Manage multiple accounts• Set up recurring tweets• Monitor lists• Good for security (users)• Set up hierarchy/assign tasks• Set up draft messages (opening times
etc)• Good mobile apps
TwitterDo’s and Don’ts
Don’t link to FacebookUse keywords in biography
Add your website/locationTweet regularly
Be generous (retweets)Use Bit.ly accountUse Hootsuite
Use Google AnalyticsUse in conjunction with Email Marketing
Google +Best for SEO & Segmentation
Globally No.2 Social Media site. Are you ready??
Google +
• Business Pages and Personal Profiles
• Post to circles• Integrate with other Google
products• Helps with your Google ranking• Hangouts may see the demise of
Skype
Google+ Circles
Google + Hangout
Google +
Questions??
77% of the UK population have an active profile
Profile, Page or Group?Daily posts - topical interesting relevant
Facebook favours images/videos/questionsRespond quickly
No more than 25% sales messagesAbout us keywords
Like suppliers pagesUse @ in posts for shares
Sponsored postsProof read before posting!!
Facebook stuff
FACEBOOK PAGE
Facebook Advertising
Perfect way to reach your markets precisely.
Your business can advertise to your exact audiences based on specific social and geographical information.
Age, gender, location, personal interests, job functions etc can all refine targeting.
Set your own budgets. From 25p per click.
QUESTIONS?
Linked InBest for Networking and
Finding Leads
11 Million Profiles In The UK – 23% of Workers
Linked In Features
• Post from profile or page
• Great for search pre meeting
Linked InDo’s and Don’ts
• Current picture• Use keywords in Biography
(120)• Add contact details
• List landing pages for websites• Get recommendations
• Join groups where targets are• Respond to people who viewed
profile
Linked In Profile
Linked In Business Page
Linked In Groups
QUESTIONS??
Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket
Add Social Media feeds onto
your website
SO WHAT ARE YOU WAITING FOR??
“GET TWEETING”Mention this
@onlineguruUK session
in a tweet and we will give you lots of retweets