social media tools to boost your effectiveness in a noisy world
TRANSCRIPT
Social Media Tools
in a Noisy World
iag.me/bigsocial
30+ Social Media Tools to Boost Your Business
Social Media Problems
Choose the right tools!
Tools won’t solve all your problems…
…but they’ll make you more efficient!
…and productive…
…and smart!
Posting & Scheduling
Why Schedule?
Scheduling allows you to find & Share Quality Content that will Ignite your Audience1
Scheduling allows you to spend time on running your business 2
Scheduling allows you to spend time offline with the people that matter most in your life 3
4 Scheduling allows you to have some down time
Scheduling allows you to reach people when they're using social media5
1. Buffer
Supports a wide range of social networks
The Buffer Chrome Extension
The BufferPower Scheduler
Buffer Suggested Content
Buffer Integrations
2. Friends+Me
Allows you to post to Google+ profiles & communities
Using Google+ to Post & Schedule to your networks
When posting to Twitter only the title is used. The image from the page is also embedded in the tweet
Using Google+ to Post & Schedule to your networks
The full content gets posted to long form social networks such as LinkedIn, Facebook and Tumblr
Using Google+ to Post & Schedule to your networks
Use hashtags to select which networks you want to cross post to
Intelligent Cross-posting
3. IFTTT
pipes&
connections
Recipes
Turn your Google Calendar in to a social media scheduling tool
Archive your social media updates and mentions to Evernote, Dropbox or Google Docs
Add people who mention a hashtag or key phrase to a Twitter list
Instagram to Twitter
Feedly to Buffer
4. Latergramme
You can’t post to Instagram
through the Web App
Supports Multiple Instagram accounts
Upload/regram your images and craft your content on the Latergramme website….
…then the Latergrammemobile app will notify you and push the image and text to your Instagram app to quickly schedule.
Advantage: You don’t have to give Latergramme your Instagram username & password
Disadvantage: You need to manually post the Instagram post at the time of schedule
Search and “Re-gram”
Content
TOO MUCH NOISE?
HOW CAN YOU STAND OUT?
16-24 yr olds: They're cramming over 14 hours of media activity into over 9 hours each day by using different devices at the same time.
OFCOM
On average Americans consume 10 hours of content a day
Nielsen
4.9 Billion Connected "Things" Will Be in Usethis year
How much content can we physically consume per day?
How do we stand out?
How do you make sense of the data?
5. Buzzsumo
53% within an hour33% within 30 minutes
How quickly would you expect a brand to respondon social media?
…but only 11.2% of retail brands respond to questions within an hour
Research by Brandwatch
Act quickly
Use a social media management tool to manage engagement
6. AgoraPulse
• Unlimited team members included in each plan • Powerful and engaging reports with the ability to export to
Powerpoint• Build Facebook apps • Manage and view sponsored and “dark posts” from Facebook
including their comments and the ability to reply • Ability to compare with your competitors
Get that Inbox Zero Feeling with AgoraPulse!
Analysing & Reporting
7. QuillEngage
Confused by Google Analytics?
Free Monthly and Weekly reports in Plain English from QuillEngage(Connects with your Google Analytics account)
Ian Anderson Gray Twitter: @iagdotme
Website: www.iag.me
Visit iag.me/bigsocialfor more hacks, tips and tricks
and free social media tools guide
THAT’S ALL
FOLKS!