Social Media Tools for Gastroenterology Care, Education, and Science

Eric Benchimol, MD, PhD, FRCPC Associate Professor of Pediatrics and Epidemiology University of Ottawa, Ottawa, Ontario Jason Silverman, MD, MSc, FRCPC Assistant Professor of Pediatrics University of Alberta, Edmonton, Alberta

@DrJSilverman

@EricBenchimol

CanMEDS Roles Covered Medical Expert (as Medical Experts, physicians integrate all of the CanMEDS Roles, applying medical knowledge, clinical skills, and professional values in their provision of high-quality and safe patient-centered care. Medical Expert is the central physician Role in the CanMEDS Framework and defines the physician’s clinical scope of practice.)

X Communicator (as Communicators, physicians form relationships with patients and their families that facilitate the gathering and sharing of essential information for effective health care.)

X Collaborator (as Collaborators, physicians work effectively with other health care professionals to provide safe, high-quality, patient-centred care.)

X Leader (as Leaders, physicians engage with others to contribute to a vision of a high-quality health care system and take responsibility for the delivery of excellent patient care through their activities as clinicians, administrators, scholars, or teachers.)

X Health Advocate (as Health Advocates, physicians contribute their expertise and influence as they work with communities or patient populations to improve health. They work with those they serve to determine and understand needs, speak on behalf of others when required, and support the mobilization of resources to effect change.)

Scholar (as Scholars, physicians demonstrate a lifelong commitment to excellence in practice through continuous learning and by teaching others, evaluating evidence, and contributing to scholarship.)

X Professional (as Professionals, physicians are committed to the health and well-being of individual patients and society through ethical practice, high personal standards of behaviour, accountability to the profession and society, physician-led regulation, and maintenance of personal health.)

2 Copyright © 2015 The Royal College of Physicians and Surgeons of Canada. http://www.royalcollege.ca/rcsite/canmeds/canmeds-framework-e. Reproduced with permission.

Conflict of Interest Disclosure

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(Over the past 24 months) Name: Eric Benchimol & Jason Silverman

No relevant relationships with any commercial or non-profit organizations

SOCIAL MEDIA (DEFINITION)

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• Any technology that facilitates communication or collaboration between humans.

My Social Stream

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• @ericbenchimol • @CHEOIBD • Friends and family • Organizations • Prof networking, discussion groups • Online CV • Publications, raw data

• Education, institution • youtube.com/user/CHEOibdCentre • youtube.com/user/CHEOvideos • Follow my kids • Make funny faces

Knowledge Translation

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• Definition: “the exchange, synthesis, and ethically-sound application of knowledge—within a complex set of interactions among researchers and users—to accelerate the capture of the benefits of research for Canadians through improved health, more effective services and products, and a strengthened health care system”

Canadian Institutes of Health Research (2004)

Knowledge Translation (Public)

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Chafe et al., Nature, 2011

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Chafe et al., Nature, 2011

Knowledge Translation (Public)

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Knowledge Translation (Public)

• Scientists use: – Reports – Briefing notes – Press releases, news conferences

• Patient groups:

– Social media

‘Clinical Equipoise’ vs. ‘Facebook® Equipoise’!

‘Facebook® Equipoise’

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SOCIAL MEDIA IN #MEDED @DrJSilverman

Why use #SoMe in #MedEd?

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• Allows for creating learning content/framework that is: – Asynchronous – Distributed – Platform agnostic

• Allows for unique learning experiences

– e.g. “Choose your own adventure” Twitter threads

• Can be used for your learners, or any learners (#FOAMed)

Examples of #FOAMed sites

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www.MedSkl.com www.ALiEM.com

YouTube®

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• Especially for showing off procedures, techniques

• e.g. Surgery 101

Twitter®

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• Virtual journal clubs

• “Tweetchats” • e.g. #MedEdChat

Facebook®

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• Use of Groups to host journal clubs

• Host live-streaming lectures or videos

Figure 1™

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• Share medical images and case discussions

• HIPAA compliant • Canadian!

READY TO TAKE THE PLUNGE?

TIPS FOR SOCIAL MEDIA • Contact hospital/university PR first

• DON’T friend your patients/families

– For patients: bring the conversation offline

• Diamonds aren’t as forever as your posts – What is private could be public at any moment

TIPS FOR SOCIAL MEDIA

• Say online only what you would say in person – What would your mother say?

• Learn your privacy settings

• Google® isn’t human

– (it may be SkyNet)

CMA: RULES OF ENGAGEMENT

• Understand the technology • Be transparent • Respect others • Focus on areas of expertise

https://www.cma.ca/En/Pages/social-media-use.aspx

WORKSHOP

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