social media to improve (corporate) internal communication

Out now on AmazonAug 2010

“Essential Social Media knowledge to improve internal communication”

Social Media 2Improve (Corporate) Internal Communication

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created by Raj Anand

http://www.amazon.com/Recruiting-Social-Media-Recruitment-ebook/dp/B003YL3P04/




Did you know?1.67% believe colleagues

can help them do their job better.

2.39% have difficulty locating the right people.

3.Only 25% frequently go outside their department to seek or share knowledge.

4.38% don’t get asked for their help & information.

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According to Harris Interac.ve and Tact Knowledge Systems




“Essential Social Media knowledge to improve internal communication” 3

Clearly, Improving communication = Improves efficiency

= Improves profitability





Big Question! How to improve staff communication?

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Corporate Case studies

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Case Study 1: IBM’s Intranet (w3)

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0 20 40 60 80

IBM External Internet

External Media

Executive Letters

Intranet/W3

Immediate Manager

Co-Workers

2003 - Q21997

In 2003 IBM's intranet became employees' most trusted source of company information





Results: IBM’s Intranet (w3)1.80% IBM employees

visit w3 at least once per day.

2.$80.6 million (estimate) saved on productivity.

3.Employee retention: 52% are more satisfied to be an IBM employee because of information obtained on w3.

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Case Study 2: IKEA

Why IKEA chose Intranet 2.0?

1. Improve communication.2. Decentralising processes.3. Intranet is part of a total

information landscape.4. Improve bottom line.

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Results: IKEA improves bottom lineInternal Communication 2.0 helped to increased sales, and cost savings of more than $500,000 per year:

1. Paper costs: $192,0002. Streamlining processes/self

serve travel process savings: $4,590

3. Shifting from Video Conferencing to Webex: $90,000

4. Self-service HR: $219,000

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Social networking tools and corporate communication

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Internal Messaging (Mail 2.0)

1. Email out to the workforce without spamming their corporate accounts.

2. Put a face to the name and improve communication.

3. Quick means of communication, making it easier to transmit news.

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RSS: Enterprise Information Delivery

1. Passive participation by organisation members, available in an easy to consume format.

2. RSS accommodates to increase in scale and the service can grow with the organisation.

3. Allows push-pull mechanism for transfer of information, internally.

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Blog: Engage employees

1. Quicker method to communicate with the organisations.

2. Send regular updates to the enterprise, pull data without spamming.

3. Allows members to communicate their projects and update on innovation and R&D. Find appropriate partners in the organisation.

4. Eco friendly and cheaper means to communicate as oppose to paper newsletters

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Poll: Survey Organisation-wide

1. Quick proof of concept, get results in real time from stakeholders in an organisation.

2. Get opinions, statistics and general consensus throughout the enterprise without incurring massive research costs.

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Groups: Increased peer engagement

1. Incubate an idea or new project amongst selected people in the organisation.

2. Faster and effective communication with internal team members, increase project success rate.

3. Collaborate and get feedback from key stakeholders.

4. Get updates via email and stay connected to peers.

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Forum: Rapid exchange of knowledge

1. Broadcast mission critical questions throughout the organisation and get a quick response.

2. Share knowledge and save money on training. Encouraging linking of employees throughout the enterprise.

3. Enable knowledge sharing and information available on demand.

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Search and Member profiles

1. Find employees internally who can support and help development of projects.

2. Increase project efficiency and quickly find critical information when required.

3. Employee profile encourages communication at a personal level, exploring the social side of individuals.

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Conclusion, Social networking improves:1. Multi-departmental and data-

driven approach to meet strategic, communications, and performance goals.

2. Addresses concerns, nourishes culture and provides information and experiences that encourages two way interaction.

3. Robust, process-driven methods to find and inform users in a compelling way that resonates with your stakeholders.

4. Frame, create, and sustain the right conversations.

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Can we help?

1. We help our customers to integrate social media tools in their core strategy.

2. We work on challenging social media projects to solve business issues.

3. Our customers projects have demonstrated that investment on social media tools has provided significant returns. Contact Us

+44 (0) 208 1333 676 // [email protected]

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mailto:[email protected]

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social media to improve (corporate) internal communication

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