Getting started with Social media

Sarah Matthews, SFM Consulting

Before you Tweet & blog

• Do you have a marketing plan?

• Do you know who your target is?

• Do you know how to reach your target audience?

Why Tweet and Blog

• Joined up networking

• Communicate your brand, skills, expertise, interest

• Drive traffic to your website

Twitter

• Getting started:

• www.twitter.com

• @yourname

• 140 characters

• #ThisEvent

Platforms to Manage Twitter

•www.tweetdeck.com

•www.hootsuite.com

What and When to Tweet?

• What - information about your sector, experience, skills, brand

• When

• Regularly - be consistent

• It’s a moment in time - repeat carefully

Who to Follow

• @sarahfmatthews

• Help from Twitter

• Learning & development - search your industry

• Potential clients - search sectors

• Other interests - search, follow #tags

Useful conventions

• Retweet

• Direct message

• Use of hash tag

• #FF

• Your message #in

Blogging

• www.blogger.com

• www.wordpress.org

Blogger

What, How long etc?

• Something of interest to your readers - news, opinion, experience

• How long a blog would you read?

• Appearance - bullet points, visual interest

• Brand - enhance/damage

4 things to remember

• Strategy

• Habit

• Consistency

• GIVE before you take

Any questions?

?

Follow up

Coffee?