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The power of social

Hi!• @philippebossin

• Online communications @groen

Today

• Concepts

• Strategy

• Hands-on

• Best practices

Social media is the social interaction among people in which they create, share or exchange

information and ideas in virtual communities and networks.

Storytelling

What’s your story?

Share your story, activate your ambassadors

How has your work impacted their lives?

(visual) identity, messages, values

What defines your organization? What value can you bring to my network?

!

Creators - engagors - lurkers

90%

9%1%

2006

70%

20%

10%

2011

Degrees of involvement

What’s the easiest way to get involved?

Strategy

Strategy

• Goals

• Means or tactics

• Metrics or KPI’s

Setting goals

• Create awareness

• Reach a certain number of people per week

• Facebook Reach

Hands-onDefine two goals with corresponding metrics

Tactics

• Content

• awareness

• appreciation

• action

• advocacy

Tactics

• Content types

• Text

• Photo

• Video

• Memes

• Infographic

Algorithms?

MemesAn Internet meme is an activity, concept, catchphrase or piece of media which

spreads, often as mimicry, from person to person via the Internet.

http://goo.gl/NepRpP

http://goo.gl/ZaJr2J

Focus Stopping power

Do more of what works

Experiment

• What do you want to achieve?

• Conduct small experiments

• types of content

• length of your post

• time of posting

• frequency

Measure and evaluate

Do more of what works

70 - 20 - 10

Best practices

• Be consistent in your overall (visual) identity.

• Use hashtags, join the discussion.

• Don’t broadcast, connect & engage.

• Content planning?

• Do more of what works. Enjoy (: