social media strategy presentation – internal to external (module 9)

Advanced Social Media Strategies | University of Memphis ProfessorBrey.com


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/user/TheProfessorBrey

/in/professorbrey

/Professorbrey

@professorbrey

MODULE 9: INTERNAL TO EXTERNAL

Putting the Right People in the Right Place


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JOSHWA LIGHTFOOT

http://www.youtube.com/watch?feature=player_embedded&v=1ughTklAkZI


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JANIL ASKEW

http://www.youtube.com/watch?feature=player_embedded&v=jrHFWHdcBcc


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TAKNISHA MATTHEWS

http://www.youtube.com/watch?feature=player_embedded&v=D5A_0rHEKLY


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MICHELLE ULRICH

http://www.youtube.com/watch?v=SVSgZTEokAE&feature=youtu.be


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Technology Evaluation• What you are doing• Where you are doing it• Why you are doing it• What success looks like• What potential pitfalls you may encounter


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Cliff Carter

http://delicious.com/cliff_carter


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Craig Cerrito

http://www.delicious.com/ccerrito


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Stephanie Brown

http://delicious.com/msstephaniebrown


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Changing the World

• Your top (3) pros• Your top (3) cons• Blog evaluations – student onus• Assignments and credibility


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Selecting a Consultant

• Brand monitoring• Reputation management• Social media measurement• Community questions• The right fit


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• Brand monitoring– Do you monitor sentiment and if so, how? – How do you assess which brand mentions require

an immediate response and which do not?– Do you just monitor existing mentions or will you

help us to build new ones?– How will you report on brand mentions? Can you

provide a sample report?


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• Reputation management– What is your typical process for handling online

reputation management issues?– Can you completely get rid of the negative

result(s)?– What information/access will you need from us

before you get started?– Can you make a 3-month projection of how the

search results will look for target phrases?


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• Social media measurement– What social media marketing channels do you

have the most expertise in?– How should we define success/conversions?– How do you the measure the effectiveness of each

social media channel?– What methods will you use to grow the accounts

and measure success?

http://outspokenmedia.com/services/social-media/


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• Community questions– Will you help us build satellite communities within

social media or focus strictly on our Web site?– How can integrate our online community with our

offline community and into our traditional marketing efforts?

– How do you measure community ROI? We hear follower numbers are so 2008, but what else is there?

http://outspokenmedia.com/social-media/how-to-measure-community/


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• The right fit– Are my customers on social media? Do I even

need these services?– Do they take time to answer our questions and

explain rationale or do they seem fearful of going into specifics of what they’re doing?

– What does this company’s reputation appear to be in the community? Are they practicing what they preach and tracking/responding to their own mentions?


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NEXT WEEKItem Due Date Task1. Tuesday You are required to write your next blog post on tactics and practices within social media (hint: case studies of

how to implement social media in to business strategies). Within this post, you need to discuss how social media is part of the business process and not necessarily a stand-alone practice within a company or organization (or if you do, be prepared to defend your position).

2. Tuesday Part of maintaining a successful and engaging blog is to respond back to commentary posted on your site. It is expected that if anyone posts on your blog that you respond to that individual.

3. Tuesday Watch the Module 10 – Tactics & Practices video provided at professorbrey.com on social commerce. Remember, post commentary concerning the video on the page it is posted and discuss the key differences between conversions and transactions in social media (be thoughtful in your post).

4. Tuesday Read Socialnomics, Chapter 7

5. Tuesday You are required to watch the post on The Importance of Going Local provided by Liz Jostes at this link: http://www.youtube.com/user/TheProfessorBrey?feature=mhee

6. Tuesday Once you have watched the video, you will be required to contact her via Twitter (@LizJostes) with a question on the video (using #smce). We will go over the questions and answers Wednesday during class.

7. Tuesday You will need to Tweet at least (2) social media pertinent tweets throughout the week using the #SMCE tag. Tweets should include links to your developed Delicious account and the collection of links maintained there. Remember, you are required to tweet 25 times throughout the course of the semester so more is better.

http://www.youtube.com/user/TheProfessorBrey?feature=mhee

social media strategy presentation – internal to external (module 9)

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