© 2009 PixelMEDIA, Inc. | Confidential

PRESENTER:

Social Media for Business – Step the Process

Jonathan O’Donnell email: od@pixelmedia.comTwitter: jonodonnell

DATE: 12/15/09

Hi-Level Plan From Vision to Implementation

© 2009 PixelMEDIA, Inc. | Confidential

Housekeeping

Ask questions via the Q&A panel in your webinar console.

Comment and ask questions via Twitter by including #pxl within your tweet.

http://twitter.com/

http://search.twitter.com/ Then type: #pxl to see conversation

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© 2009 PixelMEDIA, Inc. | Confidential

Conversation

What is social media Why it’s important The plan Examples Q & A

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© 2009 PixelMEDIA, Inc. | Confidential

Process Works

The reason social media is so difficult for most organizations:

It's a process, not an event…

…Processes build results for the long haul.Seth Godin

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What is Social Media? Social media is about service (not just tools and apps) Empowerment for your customers (choice, feedback, service) Opportunity for your business (Information, brand awareness)

Do they care?

Comcast does!

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Why Should You Care?

300% increase in the use of Social Media over the past year Nielsen

Social Media spend will go from $714mil to $3 billion in 5 years Forrester

Users have come to expect a superior experience online Babb

© 2009 PixelMEDIA, Inc. | Confidential 7

The Challenge

Your Business Your Customers

© 2009 PixelMEDIA, Inc. | Confidential

The Process

Social Media Process

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© 2009 PixelMEDIA, Inc. | Confidential 9

Process: Plan - Listen - Engage - Track - Refine

Plan for success

Create a Social Media Vision Work to complement existing business objectives What is it you want to accomplish?

Start with goals & metrics in place Brand awareness, # of lead conversions, % of client satisfaction, etc.

Research your audience Perform a social media brand audit Where are your customers? Build a customized map of your online brand

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Process: Plan - Listen - Engage - Track - Refine

Plan for success, cont.

Build a sustainable strategy

Prioritize goals

Plan a phased rollout (e.g. Blog 1st, Twitter 2nd, Facebook 3rd…)

Train staff on tools in order of priority

Allow your company to acclimate culturally to social media

Think long term success

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Process: Plan - Listen - Engage - Track - Refine

Listen and learn

Focus on your objectives (avoid white noise) Learn the protocols of your chosen communities Harness any of the many monitoring tools available

© 2009 PixelMEDIA, Inc. | Confidential

Process: Plan - Listen - Engage - Track - Refine

Engage your audience

Connect with purpose– Be real and responsive– Help others– Provide resources

Experience matters– Have multiple qualified people interacting

Keep the bond– Be there for your customers to lean on– You need to inspire trust with continuous support

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© 2009 PixelMEDIA, Inc. | Confidential

Process: Plan - Listen - Engage - Track - Refine

Track your success

Ask your customers for feedback Use quick polls (Twitter, Blogs, etc) Harness analytics to verify success (Google Analytics, Trendrr, Post Rank, Radian, etc)

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© 2009 PixelMEDIA, Inc. | Confidential

Process: Plan - Listen - Engage - Track - Refine

Refine and Experiment

Use feedback from customers Test new approaches to delivery (video, webinars, seminars, etc) Try new applications

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© 2009 PixelMEDIA, Inc. | Confidential

PixelMEDIA’s Case Study

Results

Lead from answering questions on LinkedIn Leads from tweets (re-tweets) on our blogs posts 25% increase in blog traffic from re-tweets Increased engagement from posting corporate video on Facebook

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© 2009 PixelMEDIA, Inc. | Confidential

Examples of Social Media

Jeep – Mashup page, focus on community, user generated content

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© 2009 PixelMEDIA, Inc. | Confidential

Examples of Social Media

My Starbucks Idea – User driven community, voting on new ideas

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© 2009 PixelMEDIA, Inc. | Confidential

Examples of Social Media

Nuance – Thought leadership blogs

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© 2009 PixelMEDIA, Inc. | Confidential

Examples of Social Media

Breast Cancer Stories – User-generated content, not 3rd party software

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© 2009 PixelMEDIA, Inc. | Confidential

Examples of Social Media

Harley-Davidson – Highly customized Facebook pages

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© 2009 PixelMEDIA, Inc. | Confidential

Examples of Social Media

Cirrus Village – Specific forums for owners of Cirrus planes

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© 2009 PixelMEDIA, Inc. | Confidential

Examples of Social Media

Seth Godin – Simple blog, more in-person, less online engagement

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© 2009 PixelMEDIA, Inc. | Confidential

Examples of Social Media

Best Buy – Using ‘Twelpforce’ for service. Twitter based application

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© 2009 PixelMEDIA, Inc. | Confidential

Questions

(Blog) http://blog.pixelmedia.com (Website) http://www.pixelmedia.com (Twitter) http://twitter.com/pixelmedia_inc (Vimeo) http://vimeo.com/channels/letstalk (Facebook) http://bit.ly/PixelMEDIA-Facebook

Thank you for listening!

Jonathan B. O’Donnell email: od@pixelmedia.comTwitter: jonodonnell

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