1. SOCIAL MEDIA BUSINESS PLAN

2. Social Media Business PlanGoals & ObjectivesCompetitive AnalysisAudience AnalysisContent PlanningSelect PlatformsMeasure & optimizeCreate contentEstablish a brand presencePromote your network 3. Goals & Objectives What are they & how do you achieve them? Goal: broad primary outcome1 Strategy: the approach you take to achieve a goal Objective: a measureable step you take to achieve a strategy Tactic: a tool you use to achieve a strategy1 Forbes 4. Goals & Objectives1 http://searchenginewatch.com/article/2202307/Social-Media-ROI-How-To-Define-a-Strategic-Plan 5. Goals & Objectives Strategic Planning Steps1 1. 2. 3. 4. 5. 6. 7.Select Scope (department, business function) Identify business goals (specific to the scope) Define social media mission / purpose Define social media goals Define 1-2 objectives related to each goal Choose tactics for each goal Determine how youll measure each tactic1 http://searchenginewatch.com/article/2202307/Social-Media-ROI-How-To-Define-a-Strategic-Plan 6. Audience Analysis Key considerations: General Primary and secondary audiences Demographics Interests Needs Expectations Relationship with your brand/organization Other considerations (as they apply) Technical background Consumer behavior Continue learning throughout process 7. Competitive Analysis Key considerations: What channels are competitors using? How many followers do they have? What type of content are they posting? How are followers interacting with their content? What appears to be working? Not working?