social media… sort of thought you had the hang of this, didn’t you? from left to right, top row:...
TRANSCRIPT
Social media…
Sort of thought you had the hang of this, didn’t you?
From left to right, top row: Facebook, OpenID, Twitter, AOL Instant Messenger, Apple, Bebo, Blogger, BrightKite, Del.icio.us, Designfloat, DeviantArt, Digg, Dopplr, Ember, Flickr.
Second row, left to right: FriendFeed, Google, GoogleTalk, iLike, Komodomedia Azure, Komodomedia Wood, LastFm, LinkedIn, Mixx, MobileMe, MySpace, NetVibes, NewsVine, OpenId.
Third row, left to right: Pandora, Picasa, Plurk, Posterous, Readernaut, Reddit, RSS, ShareThis, Skype, StumbleUpon, Technorati, Tumblr, Viddler.
Fourth row, left to right: Vimeo, Virb, WordPress, Yahoo!, Yahoo!Buzz, Yelp!, YouTube.
How do you sort the wheat from the chaff?
o Know your audience. MySpace, e.g., = a younger demographic. Twitter? More for grownups. LinkedIN? Pros.
o Know the media. DeviantArt, e.g., is all about, well? ART.
o Know the RULES. Want to succeed on Twitter? Learn the etiquette before you jump aboard and begin promoting yourself or your business relentlessly.
Hint: One audience’s wheat is another audience’s chaff.
Spend your money WISELY.
IF you don’t have time to do it right the first time…
When are you going to find time to do it OVER again?
Consider a professional web developer/ writer/ Social Media Expert to help brand your business.
It’s worth the investment in your company.
Elizabeth Williams Bushey | www.elizabethbushey.com
[email protected] | 530-713-8253
Free initial consultation.
Social media is a SOCIAL. MEDIUM.
Hundreds of retailers sell similar things. Those which profit best follow the best PLANS.
Proceeding without even a sketchy plan is a sketchy idea.
Strategic PLANS equal success, not HASTE.
A Simple Plan:
A Three-Pronged Approach.
Social Media: Not so simple.
At least, not at first.
Where do you start?
HOW do you start?
WHY should you start?
Is it really worth your time?
Social Media: A Powerful Tool.
If you get it right.
Done well, social media can build brand awareness, increase sales, broaden your reach to a global level, and more.
Why is it so important?
•500 million active users of Facebook•50% of users log in daily•Average user has 130 friends•People spend over 700 billion minutes per month on Facebook•More than 150 million active users currently accessing Facebook through their mobile devices.
Social Media: A Powerful Tool.
Why is it so important?
•Twitter now has 105,779,710 registered users.•New users are signing up at the rate of 300,000 per day.•180 million unique visitors come to the site every month.•75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.)•Twitter gets a total of 3 billion requests a day via its API.•Twitter users are, in total, tweeting an average of 55 million tweets a day.•Twitter's search engine receives around 600 million search queries per day.
Social Media: A Powerful Tool.
Why is it so important?
•Exceeds 2 billion views per day: nearly double the prime-time audience of all 3 major US networks combined.
•There are 24 HOURS of videos uploaded every minute.
•The average person spends 15 minutes a day on YouTube.
•More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years.
Social Media: You Need It.
If you’re not there, you’re not anywhere.
These days, a social media presence is as necessary as a letterhead, a shingle, or an interactive web site.
If you’re not out there, you might as well be invisible.
It’s not just a matter of being “cutting-edge” anymore. Or LOSING the edge.
It’s a matter of falling OFF the edge.
Social Media: If You Need Help?
“I’m running a business. Who has time to keep up?”
If you’re running a business, you may need help.
You’re good at what YOU do.
Elizabeth Williams Bushey is good at social media.
She can teach you how to incorporate a social media presence into your strategy.
She can also assist you in managing that presence.
Contact her at 1-888-726-2752 or
Social Media: about elizabeth.
If YOU don’t have time, she just might.
Facebook.com/inklesstales
Twitter.com/inklesstales
Youtube.com/inklesstales
Nearly 700 friends and growing daily;Also has a new Facebook Fan page w/nearly 200 fans & does Facebook ads.
Nearly 12,000 followers; considered“highly influential” according to Hubspot’s “Twitter Grader” service.
Posted over 20 videos, including one whichwas a YouTube “featured” video
Elizabeth Williams Bushey runs the globally popular children’s web site InklessTales.com, which is endorsed by the American Library Association, The Internet Public Library, the Encyclopedia Britannica, and Reading Is Fundamental (RIF). Her web site receives approximately 2 million hits during the school year, and has an impressive Google Page Rank of 6.
Social Media: If You Need Help?
“I’m running a business. Who has time to keep up?”
If you’re running a business, you may need help.
You’re good at what YOU do.
Elizabeth Williams Bushey is good at social media.
She can teach you how to incorporate a social media presence into your strategy.
She can also assist you in managing that presence.
Contact her at 1-888-726-2752 or