social media solution for s hinsei bank in japan
DESCRIPTION
TRANSCRIPT
1Group 8
Proposal to
for social media presence
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AgendaWho are we?
Our understanding
Current Status
Social Sites in Japan, usage and medium of access
Phase 1 –Reaching Customers
Phase 2 - Reaching employees
Benefits and Competitive Edge
Time and Cost
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2
3
4
5
6
7
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Who are we?
» Vast pool of consultants with varied domain expertise in banking
» Leading name in global consulting brands
Prior major successful projects in the region:
» Shinhan Bank, Korea: IT Transformation and Governance» Mobank, Japan: Risk Management» Rakuten, Japan: E-Commerce Platform
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Our understanding Ubiquity of Shinsei bank in the cyber world
Harness the power of Social media marketing 2.0 to gain competitive advantage
Customer empowerment through popular social networking applications
Cost effective methods to understand functional and emotional needs of customers
Utmost data security and data integrity on the public domain
Customer retention and loyalty
Employee engagement through state-of-the-art intranet capabilities
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Status Quo
» Banks are moving into the Social Networking Space» Internet usage is maximum using Mobiles» Most used application on SNS are games» The top three SNS in Japan are
˃ Yahoo Mobage Town˃ Gree˃ Mixi
» Recent developments – Mixi and Mobage opened API’s for third party developers to develop applications
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Social Sites in Japan
Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 Source: Cross Marketing, Sep. 2009; n=2,993
Foreign players struggle to get footing in Japan
Big three dominate the social networking
marketplace in Japan
mobage town
mixi
gree
puchige friends
ixen
my space japan
Other
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
68.4%
53.5%
43.0%
9.3%
7.8%
0.9%
0.3%
0.3%
19.6%
The big three in Japan
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Most Used Features
68.2%
59.5%
56.2%
48.6%
44.1%
41.6%
39.8%
35.1%
24.1%
22.3%
9.8%
12.7%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Blog
Games
Messaging
Avatars
Communities
Circles
Profiles
News
Albums
User search
Videos
Other
Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 (multiple responses allowed)
Good selection of games is an important attribute of successful
social network in Japan
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Usage Medium
Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09
4.32 3.87 4.25 3.97 4.28 4.07 4.08 4.09 4.52
10.69
9.76
11.110.49
11.4110.99 11.49 11.93 11.44
PC Mobile
(billions)
Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 (multiple responses allowed)
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Proposed solutionPhase 1 – Japan reach
Community Pages www.gree.jp www.mixi.jp www.yahoo.mbga.jp (Yahoo Japan)
Real- time updates on Products and Services
Information provided in English and Japanese languages
Customer interaction» Discussion forums» Communication channel connecting bank relationship managers
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Phase 1… The Japanese reach
Customer engagement using games» Online stock market simulations» Gaming applications
Applications on the Social websites» Access basic account information» Raising grievance issues with the bank» Redirecting users to Bank website for monetary
transactions» Exclusive online privileges/benefits
PROPOSED SOLUTION FOR PHASE 1
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Phase 1 - The global reach
Create a BANG on FACEBOOK and Twitter
Customer interaction through various functionalities» Groups» Like pages» News feed» LIVE chat with Shinsei relationship managers
» Create awareness of Shinsei’s Facebook page through email, SMS alerts
» Create APIs to redirect to official Shinsei bank website
» Partnership with for network infrastructure and authentication
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Phase - 2
Intranet Applications
Information related to all on-going and past Projects in the company
General information on each BU
General company related informationReal-time Stock
Market related information
News
Self report generation for employees
e-Learning portal
Employee Communities
e-Greeting cards
Personal Pictures and videos upload e-Library
Bulletin Board
Employee Blogs
Activities and Events happening in each BU
Employees Directory
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Competitive Edge
» Improved customer engagement» Learn customer preferences» Attract new segment of customers through social media» Increased speed of response to feedback» Aid in brand building» Effective knowledge and resource sharing through intranet
application
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Time linesWork Stack
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
Analysis
Design
Web development
System Testing
Documentation
Deployment Deployment
Testing
Total Time : 12 weeks
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Cost EstimationPhase
Schedule (weeks)
Per Day Rate in
US$Cost in
US$ Resource TypeAnalysis 2.5 $1,000 $175,00 Analyst
Design2
$800 $112,00 Solution Architect$500 $7000 2 IT Consultants
Web development
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$300 $12,600 3 IT Consultants$500 $21,000 1 DBA$500 $21,000 2 Senior Developers$250 $105,00 1 Web Developers
System Testing 5 $200 $7000 3 Software Testers
Documentation 11 $100 $7,700 Technical writers
Deployment 3 $3,000 $63,000 Deployment team
Deployment Testing 3 $200 $4200 Software testers
32.5 $182,700Total Cost of Implementation – $182,700
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Thank you
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Executive Summary
» SPJ Consultants Inc has led a revolution in IT consulting in South Asia
» Proven track record in blending IT solutions with Social Networks
» Understood Shinsei Bank’s requirement in retail banking and conducted extensive market research to come up with a unique solution
» SPJ Consultants Inc offers a 2-phased approach spread over 12 weeks
» Cutting edge technology and innovative ideas @ estimated cost of $182,700