social media saving time. maximizing return
DESCRIPTION
What organizations need to know about social media to maximize impact.TRANSCRIPT
Saving Time. Maximizing Return.
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Agenda o What is Social Media o Connecting & Being Connected o Non Profits Logging On
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Social Media
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Social Media is any platform from which users connect and interact.
Examples: Facebook, MySpace, LinkedIn, Twitter, to name a few.
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Facebook is a social networking site that anyone with a valid email can join.
Global Personal pages Fan pages Reach out Learn your audience Engage
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What percentage of people 35-54 use Facebook?
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• Gender • Age • Education • Income
Online Adults Sex
Men 42.50%
Women 57.50%
Age
0-‐17 10.00%
18-‐24 26.00%
25-‐34 26.00%
35-‐54 31.00%
55+ 10.00%
EducaCon
Less than high school 33.30%
High school diploma 40.40%
Some college 4.90%
College graduate 21.40%
Household Income
Less than $30,000 45%
$30,000-‐$49,999 38%
$50,000-‐$74,999 30%
$75,000 or more 31%
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A micro blog that allows users to update their status and share links.
Exploding! 140 characters Follow and be followed Be fresh Relevant topics Professionals and College Students Create Lists
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Do you think Twitter users are high school or college graduates?
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• Gender • Age • Education • Income
Online Adults
Sex
Men 17.00%
Women 21.00%
Age
18-‐29 33.00%
30-‐49 22.00%
50-‐64 9.00%
65+ 4.00%
EducaCon
Less than high school 18.00%
High school diploma 17.00%
Some college 21.00%
College graduate 21.00%
Household Income
Less than $30,000 22%
$30,000-‐$49,999 21%
$50,000-‐$74,999 20%
$75,000 or more 20%
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A social networking allowing users to create a custom profile and connect.
Is not dead! 70 million+ users Totally Customizable Beware of Spamming Group Page
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Are you more likely to find men or women using MySpace?
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• Gender • Age • Education • Income
Online Adults
Sex
Men 58.00%
Women 42.00%
Age
0-‐17 30.00%
18-‐34 44.00%
35-‐49 14.00%
50+ 8.00%
EducaCon
Less than high school 21.00%
High school diploma 31.00%
Some college 38.00%
College graduate 9.00%
Household Income
Less than $30,000 17%
$30,000-‐$49,999 33%
$50,000-‐$74,999 30%
$75,000 or more 19%
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Sites like Facebook and MySpace have millions of users logging on everyday.
Professionals, customers, and donors look for organizations that are relevant to them.
Out of 879 people polled in the New England area, how many would you guess use the internet at least once a day to access a social networking site?
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Out of 879 people, 541 use the internet at least once a day to access a social networking site.
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Connecting & Being Connected
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Why add you? Why do it now? Who is telling them to do this? What will their efforts do?
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Pick social networks wisely. Plan to be active. Connect users to your website. Experiment with new ideas.
+ =
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Use provided tools Location Outside the norm Profiles and Fan Pages Interact RSS Feeds Similar Pages Relevant Content
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Gap is a great example of a well planned Facebook campaign. With more than 1,000,000 followers they are doing something right!
Fans are not only told about
sales, but what’s going
on in the company and
are encouraged to
post comments.
A free style guide and
behind-the-scenes videos
make the organization
feel less corporate and more relatable.
A fun custom application that allows users to get an interactive look at the jeans currently being offered.
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Kmart is a large company with many loyal shoppers. The page is not interactive. Some video, mostly commercials. More focused on the employees than outside visitors. Most updates are about upcoming sales. Where is the personalization?
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Community Be inclusive Initiatives Events Your users Resources
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Something to share RT (Re-Tweeting) Avoid repetition Founding story Inspiring facts A real glimpse Include employees Multiple POV’s
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Web Address Profile/Site One and the same Movement
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Profile Badge Website Links Effective branding Constant Interaction Fresh Content
Profile Badge
Page Branding
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Sitting back Always online Be there Gratitude Personalize Show it
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Organizations Logging On
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Online programs Connecting - Focus ‘Donate’ Interact Human
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Gathering Updates Encourage users Remind them Incentives
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Create Networks Recycle Share tools Cost/Time effective Infinite reach
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Any message that is forwarded
Most successful method
Brand Awareness Simple ideas
Statistics 44% of large retailers offer
send-to-friend functions. – Email Experience Council
89% of email users actively share content. – Sharpe Partners
15% of Americans describe themselves as addicted to email. – AOL
59% of people with cellular phones use them to check email. - AOL
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Provide a detailed organization summary. Import your blog to the Notes tab – it’s easy! Set the profile picture to your organization’s logo. Invite employees to become fans and join in the
conversation. Plan for the future – utilize fan pages (fewer
limits) Will you want to create an app? Reach out to similar pages. Add links to all your social platforms and home
site.
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Initial setup Guidance and support for
existing pages. Enhancement of existing
pages. Application Development Email Campaigns Text message fundraising
Support for any/all stages of your social media strategy.
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