social media resume
TRANSCRIPT
LET’S TALK ABOUTSOCIAL MEDIA
Paras Joshi | Social Media Addict
Understanding Web 2.0 and Social Media
Paras Joshi | Social Media Addict
What is Web 2.0?
Web 2.0 is an evolving platform where the internet user is not passive, but participative. Users generate content and share it with other users, making each one of them a broadcaster in their own right.
Now its time for Web 3.0 generation
Paras Joshi | Social Media Addict
Communitainment is the new web modelCommunity, Communication and Entertainment are key drivers of Web 2.0
Social media is the platform for ‘Communitainment’
Social Media comprises of: - Blogs - Forums - Video sharing - Photo sharing - Social networking - RSS - User generated widgets and applications
“I believe the bloggers and their ideas. They are my friends and will tell me the truth, unlike
advertisements.”
Paras Joshi | Social Media Addict
Spheres Of InfluencePeople don’t live in a vacuum. We’re all members of various online & offline social networks.
Members of each network mingle & exert influence over one another at varying levels.
Sustainable architectures of participation provide an opportunity to support multiple conversations at varying levels of engagement amongst a target audience and their extended social network.
FriendsFacebookFriends
Family
Indie MusicBlogs
Virb
Last.FM
Ashley (student) Austin, TX21 years oldEnglish Major, UT
SXSWPitchfork
“By posting on blogs and forums, consumers express themselves to millions of people at once; they love the rush and feel
empowered.”
Paras Joshi | Social Media Addict
Some Social Media Trends• 64% of users read blogs
• 47% of the time people spent on the internet is spent looking at content and 33% spent is spent communicating
• 91% of users are likely to buy on recommendation
• 530 million online video viewers
• Twitter has more than 1 million users and 3 million messages/day
• More than 620,000,000 profiles on Orkut
• More than 140 million active users on facebook
• If Myspace would be a country, it will be 8th largest country in the world
“And I am sure these numbers are going to change overnight or by the time you reach the end of this presentation”
Paras Joshi | Social Media Addict
Why Social Media is effective?• People in networked markets have figured out that they get far better information and support from one
another than from vendors.
• The markets are now networked person-to-person, getting smarter and deeply joined in conversation.
• Its easier to communicate with the consumers directly.
• Brands have turned into user driven communities.
• Users depend on user submitted product reviews before making purchase decisions
“Consumers control the online environment so brands need to think about facilitating user- created actions, not just user-generated content. “unlike newspapers and TV where the advertisers are
speaking at consumers, the internet allows for more back and forth interaction”
Paras Joshi | Social Media Addict
SO HOW WE WORK ONSOCIAL MEDIA OPTIMIZATION
Paras Joshi | Social Media Addict
KEY TO SUCCESS
• Conversation threads and group discussions• User blogs• Social networking websites• Video sharing websites• Photo sharing websites• Social Bookmarking• Press release submissions• Other customized strategy
Paras Joshi | Social Media Addict
How do we promote on Forums?
• Create Profiles • Start new Topics/ Threads • Reply on different Threads• Create Awareness
Conversation threads and group discussions
Thread on forums
Community Managers Action
• Share content• Promote Brand• Reply to different threads
Users
CM’s
Forums
Brand Promotion Outcome
• Builds Brand Image• Generates traffic • Generate Voting (Interactivity)
User’s action
• View (Post)• Click (on the link)• Discover (Landing page)• Reply to the CM’s post
Paras Joshi | Social Media Addict
User blogs
• Creating blogs on relevant topics• Searching the blogs associated with the same subject.• Seeding replies to other people’s blogs
Paras Joshi | Social Media Addict
Social networking websites
How do we promote on Social Networks?
• Create Character Profiles- Adding friends, Scraping friends.
• Create Communities/Pages (on Orkut /Facebook/Myspace etc.)
• Invite Users to Join the created community/ page- Helps users start conversations on & discuss.- Upload images/ videos in the group
• Join Other relevant communities• Create Awareness (Post Promotion Messages)
Paras Joshi | Social Media Addict
Video and Photo sharing websites
How do we promote:
On Photo Sites• Create Character Profiles• Upload Images• Create Awareness (Post Promotion Messages)
On Video Sites:• Create Character Profiles• Comment on Relevant Videos• Add comments to related videos• Send videos to most subscribe users
Paras Joshi | Social Media Addict
Social Bookmarking
• Social Bookmarking of our blogs and its content and articles• Submit the link to Digg, Del.ici.ous, Stumbleupon, redditand so on• Create Awareness (Post Promotional Messages on relevant Topics as comments )
[We are using more than 40 social bookmarking sites to submit content]
Paras Joshi | Social Media Addict
• Submission of latest news and updates to press release websites
Press release submission
Paras Joshi | Social Media Addict
Other strategies
Facebook marketing
• Creating Facebook applications• Facebook campaign on Targeted Ads
Using Web 2.0 properties
• Creating Squidoo Lenses• HubPages• Weebly
Affiliate management
Google AdWords
Paras Joshi | Social Media Addict
KEY TO SUCCESS
Viral marketing
As we are aware of the power of viral promotion, we can use the same as an additional approach to promote the brand and create the needed buzz by seeding the viral video.
Advantages: Viral videos generate substantial traffic for the website. The videos create affinity towards the brand and give an additional outlet for promotion. Video viral also add the fun factor in viral marketing
Paras Joshi | Social Media Addict
ORM –Online Reputation Management
ORM is the practice of consistent research and analysis of one’s personal, professional, business or industry reputation as represented by the content across all types of online media. Source - Wikimapia
Types of online media monitored with ORM:• Traditional/mainstream websites • Social networks (e.g. Facebook, MySpace) • Social news/bookmarking sites • Forums/discussion boards• UGC – User Generated Content (Blogs, Microblogs (e.g. Twitter, Jaiku, Plurk),Tags,Images,Video
KEY TO SUCCESS
Paras Joshi | Social Media Addict
ARCHITECTURES OF PARTICIPATION
Social Networks
Blogs
Podcasts
CollaborativeRanking
Wikis
Social Bookmarks
User Reviews Rating
Systems
YouTube
SocialConversational model of communications driving discussions of products and brands, peer recommendations, and shared experiences.
MediaThe nature of systems designed for user contribution, collaboration and communication.
Paras Joshi | Social Media Addict
FUSION OF WEBSITES
Paras Joshi | Social Media Addict
Reports are constructed on Excel sheets. Each Sheet consists of a detailed report of the following:
• Topics we have started• Discussions which took place on public groups• Performance of our individual blogs• Video and photo sharing reports• Public polls• Social bookmarking• Press release submission
REPORTING & ANALYSIS
Paras Joshi | Social Media Addict
Quantitative SMO Report
REPORTING & ANALYSIS
Paras Joshi | Social Media Addict
These are some clients for whom I work during my employment period
Some of my previous work
Paras Joshi | Social Media Addict
Company
Designation: Internet Marketing Manager
