social media report - soft drinks (india) q1 2016

Jan 1st – Mar 31st 2016

Top Soft Drink Brands

on Social Media

Soft Drink Brands: Social Media Report

This report captures the performance of

Soft Drink Brands

(India Region)

on Social Media between

January 1st – March 31st, 2016

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Comparison of

SOFT DRINKS Facebook Pages

Jan 01, 2016 - Mar 31, 2016

Pepsi India(IN) had the largest fan base of 4,533,357 while Paper Boat showed the highest fan growth of 8.22%.

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K 5,000K

Gro

wth

%

Number of Fans

Mountain Dew India Thums Up india Coca-Cola(IN) Del Monte India Sprite India(IN)

Fanta(IN) 7Up India(IN) Paper Boat Pepsi India(IN) Frooti

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mountain Dew

India

Fanta(IN) Coca-Cola(IN) Paper Boat Thums Up

india

Frooti Sprite India(IN) Pepsi India(IN) 7Up India(IN) Del Monte

India

Countries < 2% Other Countries India

Fans - Geography

Paper Boat had the highest PTAT of 5.77% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K 5,000K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

Mountain Dew India Thums Up india Coca-Cola(IN) Del Monte India Sprite India(IN) 7Up India(IN) Fanta(IN) Paper Boat Pepsi India(IN) Frooti

Conversations

Mountain Dew India published the greatest number of posts (100). Fanta(IN) had the highest average engagement, with a

score of 1,000.

0 20 40 60 80 100 120

0 200 400 600 800 1000 1200

Mountain Dew India

Thums Up india

Coca-Cola(IN)

Del Monte India

Sprite India(IN)

Fanta(IN)

7Up India(IN)

Paper Boat

Pepsi India(IN)

Frooti

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Frooti received the most number of Likes (701,289), Mountain Dew India got the most number of Comments (7,191) and the

most number of Shares (11,217).

0K 100K 200K 300K 400K 500K 600K 700K 800K

Mountain Dew India

Thums Up india

Coca-Cola(IN)

Del Monte India

Sprite India(IN)

7Up India(IN)

Fanta(IN)

Pepsi India(IN)

Paper Boat

Frooti

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Pepsi India(IN)

25-MAR-16, FRI 6:16AM

Grab a PepsiMoji bottle & take a picture

matching the mood on the bottle. Upload it

on either FB/Twi ..

ENGMT. LIKES COMMENTS SHARES

1,000 159,772 344 120

Frooti

25-MAR-16, FRI 1:30AM

We now declare #TheFrootiLife door

open. Go forth, rejoice, and don't forget to

do the Mango Bango!

Fanta(IN)

23-MAR-16, WED 6:03AM

Add Fanta fun to your Holi celebrations!

Share your colorful, #FANTAstic Holi

moments with us and yo ..


1,000 71,774 1,188 2,819


1,000 91,383 484 327

http://www.facebook.com/158809272361/posts/10153546887312362


















Most Engaging Brand Posts Frooti

20-MAR-16, SUN 1:30AM

You know if you see a closed door, you really

(really) want to open it. Can you blame

Shahrukh for t ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 35,161 416 1,256 Positive

Mountain Dew India

12-FEB-16, FRI 5:00AM

Where others saw the end, they saw a

beginning. That made them real heroes.

Who will you become? #Na ..

Coca-Cola(IN)

02-FEB-16, TUE 11:25PM

There’s a Coke for every feeling. Share

yours at www.Gifthefeeling.com

#TasteTheFeeling


1,000 85,916 909 7,017 Positive


1,000 77,042 1,196 4,487 Positive



















Coca-Cola(IN)'s Facebook Page saw the highest number of Fan posts (358).

0 50 100 150 200 250 300 350 400

Thums Up india

Coca-Cola(IN)

Sprite India(IN)

Fanta(IN)

7Up India(IN)

Paper Boat

Pepsi India(IN)

Frooti

Number of Fan Posts

Fan Posts

Paper Boat received the highest percentage of Positive Sentiment (69.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Thums Up india

Coca-Cola(IN)

Sprite India(IN)

Fanta(IN)

7Up India(IN)

Paper Boat

Pepsi India(IN)

Frooti

Negative Neutral Positive

Sentiment Analysis

Paper Boat responded to the highest percentage of Fan posts (8.46%).

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

0 2000 4000 6000 8000 10000 12000 14000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Thums Up india Coca-Cola(IN) Sprite India(IN) Fanta(IN) 7Up India(IN) Paper Boat Pepsi India(IN) Frooti

Brand Responses

Mountain Dew India published the most with 100 posts.

16%

1%

13%

29%

11%

11%

7%

4% 3%

5%

Paper Boat Fanta(IN) Pepsi India(IN) Mountain Dew India Frooti Coca-Cola(IN) Del Monte India 7Up India(IN) Sprite India(IN) Thums Up india

Share Of Voice – Volume of Posts

Frooti received the largest volume of Likes (701,289), among the brands analyzed.

6%

5%

23%

26%

29%

8%

0%

3%

0% 0%


Share Of Voice – Likes

Mountain Dew India received the largest volume of Comments (7,191), among the Soft Drink brands studied.

6%

5%

9%

41%

17%

18%

1% 2% 0% 1%


Share Of Voice – Comments

Mountain Dew India received the largest volume of Shares (11,217).

13%

7%

7%

31%

15%

25%

0% 1% 0% 1%


Share Of Voice – Shares

During this time period, #PepsiMojiT20 was the most engaging run by Pepsi India(IN). 7Up India(IN) published the most (6) in

its #UPside campaign.

0 1 2 3 4 5 6 7

0 100 200 300 400 500 600 700 800 900 1000

#IndiasGotCourage(Mount

ain Dew India)

#InternationalWomensDay(

Coca-Cola(IN))

#UPside(7Up India(IN))

#PepsiMojiT20(Pepsi

India(IN))

Number of Posts

Engagement Score


Campaign Comparison





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Analysis of

Coca-Cola Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,857,239 -1,315 -.05% India Not Available

Coca-Cola

Engagement Score Total Fan Posts

421 358

Total Posts Brand Response Rate

37 0.28%

Total Likes Avg. Reply Time

187,424 2 days, 14 hrs, 28 mins

Total Comments General Sentiment

3,102 Neutral

Total Shares

9,168

Most Engaging Content Type

Ad Campaigns

Least Engaging Content Type

Engagement-oriented posts

Most Prolific Content Type

Ad Campaigns

Most Engaging Campaign

#TasteTheFeeling

Most Recent Campaign

#TasteTheFeeling

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

2,825K

2,830K

2,835K

2,840K

2,845K

2,850K

2,855K

2,860K

2,865K

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-

Feb

19-

Feb

26-

Feb

4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

2,857,239

New Fans

-1,315

Engagement

0

250

500

750

1,000

1,250

1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar

Coca-Cola had an average engagement score of 421 and a highest of 989.

Community Analysis

Coca-Cola fans are largely from India followed by United States.

Distribution of Fans

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

India

United States

United Arab Emirates

Pakistan

Saudi Arabia

Bangladesh

United Kingdom

Nepal

Philippines

Georgia

0

1

2

3

4

5

6

7

8

9

10

1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar

Brand Posts

Top keywords used Frequency

Coca-Cola 8

friends 3

Coke 3

love 2

first time 2

71%

4%

25%

Posititve

Negative

Neutral

Brand Posts - Engagement

Coca-Cola receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts

Most Engaging Brand Posts

02-FEB-16, TUE 11:25PM

There’s a Coke for every feeling. Share yours

at www.Gifthefeeling.com #TasteTheFeeling


1,000 77,042 1,196 4,487 Positive

11-MAR-16, FRI 4:41AM

Watch how Coca-Cola makes the moment

special in this TVC featuring Sidharth

Malhotra. #TasteTheFeeli ..

18-FEB-16, THU 12:37AM

You know what they say…sparks don’t lie.

#TasteTheFeeling


989 42,281 812 2,002 Positive


750 19,570 52 38 Positive

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20

0 100 200 300 400 500 600 700

Links

Videos

Photos

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Coca-Cola 160

Neeti 56

Chanakya 56

Swami 36

Vivekanand 35

User Posts

0

5

10

15

20

25

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

Positive Neutral Negative

Coca-Cola responded to 1 conversations generated by the 358

Posts fans published.

Coca-Cola appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

0%

100%

Brand Participation Brand Non Participation

29%

11%

60%

Posititve Negative Neutral

Most of Coca-Cola posts were around 'Ad Campaigns', and posts around 'Ad Campaigns' received the highest engagement.

Content Intel

0 2 4 6 8 10 12

0 100 200 300 400 500 600


Ad Campaigns

Number of Posts

Engagement Score


Campaign Intel – Recent campaigns

Jan 01, 2016 - Mar 31, 2016 Entire Campaign

0 10 20 30 40

0 200 400 600

#InternationalWomens

Day

#TasteTheFeeling

Number of Posts

Engagement Score


0 20 40 60

0 100 200 300 400 500

#InternationalWomens

Day

#TasteTheFeeling

Number of Posts

Engagement Score


Analysis of

Mountain Dew India Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


2,065,564 25,211 1.24% India Mostly Young, Male and

Single

Mountain Dew India

Engagement Score Most Engaging Campaign

491 #NaamBanteHainRiskSe

Total Posts Most Recent Campaign

100 #NaamBanteHainRiskSe

Total Likes

609,218

Total Comments

7,191

Total Shares

11,217

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

2,025K

2,030K

2,035K

2,040K

2,045K

2,050K

2,055K

2,060K

2,065K

2,070K


Feb

19-

Feb

26-

Feb

4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

2,065,564

New Fans

25,211

Engagement

0

250

500

750

1,000

1,250


Mountain Dew India had an average engagement score of 491 and a highest of 1000.

Community Analysis

Mountain Dew India fans are mostly Young, Male and Single Mountain Dew India fans are largely from India followed by United

States.

Fan Demographics Distribution of Fans

83%

17%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K 2,500K

India

United States


Pakistan

Bangladesh

Saudi Arabia

Canada

Nepal

Australia

0

1

1

2

2

3

3

4

4

5


Brand Posts


risks 30

glory 13

Mountain Dew India 12

ready 9

RiskOnWheels 9

29%

71%


70%

5%

25%



Mountain Dew India responded to 29 conversations generated by

the 100 Posts they published.

Mountain Dew India receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts


12-FEB-16, FRI 5:00AM

Where others saw the end, they saw a

beginning. That made them real heroes. Who

will you become? #Na ..


1,000 85,916 909 7,017 Positive

11-JAN-16, MON 2:17AM

Want to WIN tickets to WWE Live, Delhi?

All you have to do is tell us which WWE

superstar is 7 feet ..

02-MAR-16, WED 11:36AM

If you want glory, no risk is too big.


1,000 88,899 4,047 421 Positive


999 56,525 690 1,529 Positive






















0 20 40 60 80

0 100 200 300 400 500 600 700

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

0 5 10 15 20 25

0 100 200 300 400 500 600

#IndiasGotCourage

We Are Blood

#NaamBanteHainRiskSe

Number of Posts

Engagement Score


Here is an overview of all the campaigns run by Mountain Dew not restricted to the time period surveyed.

Analysis of

Paper Boat Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

214,674 16,302 8.22% India

Paper Boat


848 331


55 8.46%


132,950 1 day, 3 hrs, 37 mins


1,043 Positive

Total Shares

4,900


Brand Overview

190K

195K

200K

205K

210K

215K

220K

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

214,674

New Fans

16,302

Engagement

0

250

500

750

1,000

1,250


Paper Boat had an average engagement score of 848 and a highest of 998.

Community Analysis

Paper Boat fans are largely from India followed by United States.

Distribution of Fans

0K 50K 100K 150K 200K 250K

India

United States


Saudi Arabia

Canada

United Kingdom

Australia

Pakistan

Qatar

Argentina

0

1

1

2

2

3

3

4


Brand Posts


Paper Boat 6

cover photo 4

child 3

www.teachforindia 3

Feb 3

31%

69%


90%

5% 5%



Paper Boat responded to 17 conversations generated by the 55

Posts they published.

Paper Boat receives more positive than negative vibes from

comments on their Posts.



17-MAR-16, THU 5:25AM

Relieved that it's over, happy to be able to

play guilt-free, scared for report card day,

excited ab ..


998 6,515 43 486 Positive

04-MAR-16, FRI 3:12AM

Revising that portion "that will surely come in

the exam".

29-JAN-16, FRI 11:06PM

The thrill of being chosen to see all my

favourite and scary teachers in one place.


992 5,648 86 266 Positive


979 4,585 36 209 Positive






















0 10 20 30 40 50 60

0 200 400 600 800 1000

Photos

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Paper Boat 304

dreams 73

Happy New Year 49

video 46

2016 45

User Posts

0

20

40

60

80

100

120



Paper Boat responded to 28 conversations generated by the 331

Posts fans published.

Paper Boat appears to participate more when Fan conversations

have greater positive vibes than negative.


Brand Responses Sentiment

8%

92%


69%

3%

28%


Analysis of

Pepsi India Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


4,533,357 -39,764 -.87% India Mostly Young, Male and

Single

Pepsi India


474 139


43 0.00%


549,361 0 sec


1,636 Neutral

Total Shares

2,542

Most Engaging Content Type

Contest

Least Engaging Content Type

Event

Most Prolific Content Type

Contest

Most Engaging Campaign

#GharWaliDiwali

Most Recent Campaign

"#OhYesAbhi"


Brand Overview

CONTENT & CAMPAIGNS

4,480K

4,490K

4,500K

4,510K

4,520K

4,530K

4,540K

4,550K

4,560K

4,570K

4,580K


Feb

19-

Feb

26-

Feb

4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

4,533,357

New Fans

-39,764

Engagement

0

250

500

750

1,000

1,250


Pepsi India had an average engagement score of 474 and a highest of 982.

Community Analysis

Pepsi India fans are mostly Young, Male and Single Pepsi India fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

80%

20%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

India

United States


Saudi Arabia

United Kingdom

Australia

Qatar

Indonesia

Philippines

0

1

2

3

4

5

6


Brand Posts


Mumbai 5

Pepsi Mini 5

T&C 5

Virat 5

Mad decent block party 4

5%

95%


63% 11%

26%



Pepsi India responded to 2 conversations generated by the 43

Posts they published.

Pepsi India receives more positive than negative vibes from

comments on their Posts.



25-MAR-16, FRI 6:16AM



on either FB/Twi ..


1,000 159,772 344 120

28-MAR-16, MON 2:57AM

Magnificent Innings Thi, Jeet Gaye! C'mon

Virat, fingers crossed for a 100 in the semis.

28-MAR-16, MON 10:40AM



on either FB/Twi ..


988 89,387 196 328


972 72,610 231 152






















0 5 10 15 20 25 30 35

0 100 200 300 400 500 600

Links

Photos

Plain Text

Videos

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Pepsi 46

India 17

स े 10

म े 9

U LOVE 8

User Posts

0

1

2

3

4

5

6

7

8



Pepsi India appears to participate more when Fan conversations have greater positive vibes than negative.


Sentiment

24%

3%

73%


Most of Pepsi India posts were around 'Contest', and posts around 'Contest' received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14 16

0 100 200 300 400 500 600 700

Event


Ad Campaigns

Recipes/Product Updates

Contest

Number of Posts

Engagement Score


In Pepsi India Posts about General Happenings, the category On Sports received the highest engagement.

Content Intel

About General Happenings

0 1 2 3

0 200 400 600 800 1000 1200

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Jan 01, 2016 - Mar 31, 2016 Entire Campaign

0 1 2 3 4

0 500 1000 1500

#PepsiMojiT20

#PepsiMoji 2016

#BuraNaManoHoliHai

Number of Posts

Engagement Score


0 10 20 30 40

0 200 400 600 800 1000

#PepsiMojiT20

#PepsiMoji 2016

#BuraNaManoHoliHai

Number of Posts

Engagement Score






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