Connecting & Collaborating

Social Media 2015

The Year in Numbers

FacebookTotal Likes

(Goal 30% ~1,000)

3,900Average Reach

1,113Biggest Day, June 18

9,786

Social Media 2015

Social Media 2015

TwitterTotal Followers

(Goal 30% ~700)

2,785Average Impressions

27,400/yr

Engagement Rate

1.6%

BlogTotal Views

3,280Global Reach

42 Countries

Social Media 2015

Social Media 2015

Happy Cat MonthWebsite Total Views

4,233Total Social Media Reach

4,684,173

Who Are We Reaching?

Social Media ROI&

Building Our Brand

Online social efforts allow non-profits to drive awareness, share our story, cultivate donor relationships, and open up two-way communication with advocates in ways never before possible.

Benefits of Social Media

The Market is Occupied

92% of marketers reported that social media is important for their business, up from 86% in 2013More than 58% of marketers who have been using social media for one year or longer improved search engine rankings

Other organizations are increasing their visibility all the time; we need to keep up to succeed

Social Media is a Liaison

Not only do we share, we also receive information about both our audience and our industry. We connect with others who are resourceful, establish a stream of quality information, and in turn position ourselves as a resource

Social Media posts frequently link to our website, blog, and newsletter, creating a centralized web of communications which grows our audience from multiple angles

What’s the social media time commitment?

Over 84% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

Social Media Marketing is a low risk, high reward investment

Increased Connection; Increased Donations

Crowdfunding engages all age groups, providing a high campaign ROIDonors are 34% more likely to give on responsive sites

Social Media is designed to facilitate interaction between organization and audience

60% of millennials donate an average of $481 to non-profits each yearOnline accessibility is increasingly expected; our audience is online and performing many of its social and financial transactions there