social media primer for business

Social Media Primer for Business

keithburtis.com

keithburtis.com

Nearly the Year 2010

We Are All Connected

The hierarchy is Crumbling

Millions Entering Social Networks

The Web has given EVERYONE a voice!

Growth of Social Networks

alone is growing at 1300% a Month!

Social Media is Successful because it is not about the technology

Image Credit: Wikipedia

It’s about being human

Who is Talking about you?

Employees

Customers

Friends

Relatives

Competitors

maybe it’s time to join the party?

Your brand is no longer what you say it is

FACT


Your brand is Googles Perception of who you are....

FACT


Your brand is Googles Perception of who you are....

Your brand is what people are saying about you when your not listening.....

FACT

Where do you Research...

Major Purchases?

Historical information?

Technology?

Market Opportunities?

Competitors?

Clients?

Gobbled up 90% of search in 2008!

Gobbled up 90% of search in 2008!

Google Market Cap Now Bigger than General Electric

Online Purchasing is up over 200% every year for the last 5 years!

FACT

Google Ranks on:

Domain Age

Recency

Relevancy

Inbound & Outbound Links

Social media is:

Always Recent!

Relevant to the Reader! (Opt in)

Indexed by Search Engines!

Great for building reputation and brand awareness worth talking about!

Lets See????

Are you easily Located on Google?

Be listed above the fold!

Blog/Social Media

Are potential members finding what they need?

What Does Google see in you?

Is your Web Presence all about

you?

62% OF PEOPLE TRUST THE RECOMMENDATION OF A COMPLETE STRANGER ON THE WEB OVER TRADITIONAL COMMERCIAL ADVERTISING

~FORRESTER RESEARCH 2009

FACT

According to a global survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising

among 78% of the studies respondents.

~AC NIELSON 2008

FACT

According to a global survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising

among 78% of the studies respondents.

~AC NIELSON 2008

FACT

Are you enabling your customers to review and recommendyour products and services?

Consumer Shift of Power & Trust

Social Networks

Product Reviews

Comments

Niche Influencers

Blogs

Microblogs

Don’t be afraid of the Tools!

10 Reasons to Blog 1. Search Engine Marketing

2. Direct Communications 3. Personal Branding 4. Competitive Differentiation. 5. Relational Marketing. 6. Exploit the Niches. 7. Media & Public Relations. 8. Position Yourself as an Expert. 9. Reputation Management. 10. Low cost.

Strategically Planned Blogging provides Unplanned OpportunityFACT


Every Business opportunity came from blogging& Social Channels.


Relatively Unknown in the Arts





Completely maxxed out on time for a side business



Helping Arts Organizations with their Web Presence








Growing massive developer Communities at Best Buy






Growing massive developer Communities at Best Buy

Starting my own consulting practice

Blo

ggin

gWordpress is my tool of Choice

Search Engine OptimizedEasy to Update

Free

Ability to Auto-update Social Networks

Creates Home Base

Blogging best Practices

Call to Action

Value Add


Write what you know

Call to Action

Value Add


Create a Call to ActionWrite what you know

Call to Action

Value Add


Provide ValueCreate a Call to Action

Write what you know

Call to Action

Value Add


Demonstrate KnowledgeProvide Value

Create a Call to ActionWrite what you know

Call to Action

Value Add

Behind the Scenes

Understanding RSSReal Simple Syndication

Benefits of RSS

Aggregate All related Information to one place

Be notified as soon as new information arrives

Easy to syndicate your content to ANYONE who wants it

Real Time Search (Strategic Stalking)

Real Time News & Conversation

Focus groups at the tip of your fingers

Instant information

Network in your Pocket

Visibility

Mobile

Personal Branding

Keyword Tracking

Competitive Analysis

Like Minded Individuals

Traffic Generation

Potential for Collaboration

Demonstration of Knowledge

LISTENING

Open Structure

www.tweetdeck.com

http://www.tweetdeck.com

http://www.tweetdeck.com

facebook

Uber targeted Advertising

Lead generation

Facebook Fan Pages

Unlimited Distribution

Real Time Conversation (Market Pulse)

Reach

Networking

Viral Effect

Access

Test Creatives

Network Valuation?

1,000,000+ Members

Keith’s Top 10 List

1. Never Approach a network or

individual in a network with a greedy one sided

agenda

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2. The onset of the digital revolution will forever

change the way we communicate and do

business.

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3. Utilize toolsets that help you best communicate

your message.

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4. Sharing in online community spaces can

often bring valuable market research and

Exposure.

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5. Opportunity is born of creating consistent value

for others while remaining true to yourself.

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6. When customers can interact with the people

creating a product or offering a service the

perceived value is almost always greater

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7. Scale and Build Community One

Relationship at a time

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8. Tactics and Objectives must play nice together

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9. Soft Social Metrics Must Correlate Back to

hard Business ROI

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10. For Social media to grow; professionals must be able to speak fluent in social spaces and be able to translate that back in

the boardroom!

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PASSION!!!Be passionate or go home

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Education & Exploration of Social Media & Emerging Technologies

www.keithburtis.com

Education

Strategy

Implementation

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716-464-8938