social media presentation for ohio society of healthcare consumer advocacy
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An overview about social media in healthcareTRANSCRIPT
Copyright 2010, Catholic Health Partners
Social MediaWhy it is important to all of us – patients, advocates, providers
Ohio Society of Heathcare Consumer AdvocacySept. 15, 2011
Today’s presentation
• Why you can’t ignore social media
• What is social media – and what is its impact on healthcare
• Catholic Health Partners social media strategy
• Questions & Answers
Why social media?
• 165 million Americans using social networks by 2014
- 57% of 55-64 year olds
- 28% 65 or older
• 142 million read blogs by 2013
One third of female social networkers check Facebook first thing in the morning!
Pew Internet research findings
79% of American adults use the Internet
47% of all adults use Social Media (59% of Internet users)
Social Media use has doubled since 2008
More than half of Social Media users are over 30 years old
56% percent are female
• Source: Social Networking Sites and Our Lives - Pew Research Center http://bit.ly/knkxJU
Pew Internet research findings
•1 in 4 internet users have:
Watched an online video about health.
Tracked weight, diet, exercise routine or other health indicator online.
Consulted online reviews of drugs/medical treatments (but very few post such reviews).
• Source: The Social Life of Health Information, 2011 | e-Patients.net http://bit.ly/imX2Va
What is social media?
• Blogs
• YouTube
• Foursquare
• Google+
• And many, many more…
Hospital Social Media Types
Pew Internet Research
• Susannah Fox YouTube video
“You can’t control the conversation, but you
can be a part of it.”
What is social media?
• Conversation, not a lecture
• Extension of everyday interaction
• Group driven, not top-down
• Messy, disorganized, hard to control
• Tool, not a strategy or end-point
• Where patients and employees spend time --Source: Ed Bennett
What is social media?
People doing what people do:
- Talking
- Arguing
- Sharing
- Connecting
- Creating
with
• Family
• Friends
• Work Colleagues
• Neighbors
• Community
Members
--Source: Ed Bennett
Pet Internet Research
• Pew Internet’s research consistently shows that doctors, nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S.
• As broadband and mobile access spreads, more people have the ability – and increasingly, the habit – of sharing what they are doing or thinking. In health care this translates to people tracking their workout routines, posting reviews of their medical treatments, and raising awareness about certain health conditions.
• One in four internet users living with a chronic condition say they have gone online to find other people who share similar health concerns, for example.
Healthcare reform
• Ties what health-care providers are paid to health of patients
• Hospitals lose $ for frequent readmissions
• Share in savings for keeping patients healthy and out of hospital
“Patient engagement in improving their own health is critical to reducing health-care costs.”
--Cathy Levine, Universal Health Care Action Network of Ohio
Catholic Health Partners social media strategy
• Largest health system in Ohio
• Mercy (Toledo, Cincinnati, Lorian, Tiffin… )
• Community Mercy (Springfield, Urbana…)
• Humility of Mary (Youngstown, Boardman…)
• St. Rita’s (Lima)
• Also in Kentucky, Tennessee
Elements of Catholic Health Partners social media strategy
• Listening – A virtual “focus group” • Monitoring and responding – Thanking supporters, heading off rumors, offering valuable insights• Sharing – Broadcasting news and information• Connecting – Making contacts with “movers and shakers”Facebook – Twitter – LinkedIn – YouTube – Blogs – and more…
Catholic Health Partners social meda strategy
Questions & Answers
@CHPUpdate on Twitter
Catholic Health Partners on Facebook
CHPUpdate on YouTube