social media powerpoint
TRANSCRIPT
Social Media Marketing
PresentationEri Takashima([email protected])Atsuhiro Kawakami([email protected])Yuri Nomura([email protected])
Table of Content
About the company
What is Boba?
Goals and Objectives
Four Pillars of Social Media Strategy
Social Media SWOT Analysis
The ACCESS Model
Social Media Implementation Plan
Timeline
• Company :Boba Café• Place:1223 University Ave
Suite 110Riverside, CA 92507
• Hours:Mon-Fri 10:30 am - 1 am Sat-Sun 11 am - 1 am
• Price: under $20• Neighborhood:University
About the Company
About the Company
• Type of Industry:– Cafe, Taiwanese tea, Food
• Product Lines: – food and beverages
• Sustainable Competitive Advantage:– Boba Café’s variety of flavors
of Boba Tea and personalization
What is Boba?
• Boba tea is a Taiwanese tea with ball-shaped tapioca starches. These ball-shaped starches are what is generally called boba. Bobas are sometimes made from colorful jelly in various shapes.
• Also called “bubble teas” or “pearl teas”
Goals And Objectives
• By campaigning through social media, have the café and its delicious boba tea acknowledged more and attract new customers
• Aim to increase 1.5 times more customers by the end of summer
The Four Pilliars
1.Communication 2.Collaboration 3.Education 4.Entertainment
Four Pillars of Social Media Strategy 1
• Communication– Facebook fan page
– Official web page
Four Pillars of Social Media Strategy 2
• Collaboration
– Accessible information through online network private to Boba Cafe
Four Pillars of Social Media Strategy 3
• Education
– Education Program• Guidelines
– Distribute information about what boba is and how it is made on a website
Four Pillars of Social Media Strategy 4
• Entertainment
– Feature on monthly special boba tea
– Feature on existing variation to personalize your own boba tea or increase more flavors
– Stamp Card
Social Media SWOT Analysis
Strength
1. Good location2. Reasonable price3. Good Reputation4. Three kinds of size of boba tea(small, medium, large)5. various tastes
Weakness
1. $0.50-1.00 more expensive than Life Café which is located closer to the UCR extension center
Opportunities
1. Near UCR2. Hot weather in Riverside encourages people to want boba tea
Threats
1. Similar boba teas in cafes nearby
SWOT analysis
Strengths Weakness
Opportunities
1. Reasonable price
2. Improve current marketing
1. Poor social media
2. Lack of promotion
Threats 1. Improve social media 1. Train employee to use
social media
Result of SWOT analysis
• There are several similar boba shops nearby
→ need to improve their
social media
The Access Model
• Audience– Identifying segment…Ready-to-drink Boba
tea– needs…need for thirst– trends…boba as something fun to drink,
variety of flavors– Gender…both men and women but women
in particular to hang out with their friends– University students from UCR who get
thirsty before or after their classes
The Access Model• Concept–Mix boba from the variety of beverages,
the variety of flavors and customize it to match your perfect day
The Access Model
• Competition– Use the existing social
media tools to research and analyze how your competition attracts their customers and meet their expectations.
– Find a way to differentiate our boba tea social media marketing from theirs.• Ten Ren’s Tea Time• Life Café
The Access Model
• Execution and Social Media
– Use social media outlets such as
• Online website– Introduce what boba is and how it is made– Menus and pricing
• Google analytics
• Facebook and twitter– Facebook…existing media. Make it creative – Twitter…participate in Twitter by using hashtag “#bobacafe”
• You Tube– Existing but irrelevant. Upload an alternative of how to make boba
and UCR students enjoying drinking it
The Access Model
• Sales Viability
– Satisfaction and loyalty to lead to repetition, a habit to stop by Boba Café
– Curiosity to try out other flavors and customization
– Yelp page( http://www.yelp.com/biz/boba-cafe-riverside ) offers 1 free milk tea
– Offer more discounts on other deployments
Social Media ImplementationPlan
• Google Analytics– Create a search term that you want to be
notified about, and monitor all the worldwide web pages and blogs that contain that term
– Have Google notify “Boba Cafe””Boba tea, Riverside”
– Know reputations or different perspectives
• Twitter– Monitor tweets that mention about Boba Café– Use Search.Twitter.com to search all around the
world for any tweets about “Boba Cafe”
Social Media Campaign Timeline
July
•Make Social Media Marketing Team
•Create Twitter accounts for all employees
August
•Establish Online Website
•Make a more creative Facebook fan page
September
•Start Foursquare campaign•5
0cent off if the customer checked-in
THANK YOU!!♡