Social Media Portfolio – Brian Ash

Social Media Background

Personal Presence

Woody Island Resort

Penny Lane Entertainment – Cowboys

Centre de Ressources Francothèque

International Table Tennis Federation

iSaute Brainstorm

Personal Presence

Facebook

Twitter

Instagram

LinkedIn

Tumblr

Google+

Woody Island Resort

Online Marketing Coordinator

Small, experiential resort in NL

Responsible for all planning, development, implementation, and content creation (writing, media management)

Current data:

2991 Facebook fans

803 Twitter followers

18,128 Youtube views/11 videos

Noteworthy: #2 ranked hotel in NL out of 92 on TripAdvisor, 94% 5-Star reviews

Penny Lane/Cowboys

Summer Marketing Intern

Stampede ‘Headquarters’

Responsible for planning, conceptualization, prizing for Thursday Student Night promotion as part of a team

Current reach:

40794 Facebook fans

6999 Instagram followers

8116 Twitter followers

Noteworthy: Selected from more than 100 candidates

Centre de Ressources

Coordinateur Marketing

Predominant Francophone resource centre in Calgary

Responsible for updating marketing literature (brochures etc.), increasing social media presence/integration, email marketing campaigns, sponsorship

Current Membership:

More than 120 Francophone families

Noteworthy: partnered with CBC/SRC to run a contest for children in conjunction with a concert taking place at our facility

ITTF World Championships

Social Media Intern Finalist

2014 ZEN-NOH World Team Table

Tennis Championships held in Tokyo,

Japan April 28 – May 5

Finalist selected from candidates around the world

Application focused on a personal article, tournament recap, and twitter mockup

Noteworthy: Many of the strategies, hashtags, and concepts I suggested were employed at the championships

iSaute Brainstorm

Marketing Assistant Candidate

Huge opportunity to attract millennials:

Corporate team building

Shift toward healthy living that aligns with weekly routines

F.U.N. = Freedom. Unplugged. Now.

Freedom - Expressing creativity without fear of injury/failure

Unplugged – No phones! Encourages interaction with coworkers etc.

Now – Multiple locations, sport-specific equipment not necessary, low cost, low risk