social media plan

SOCIAL MEDIA PLAN

Social Media Plan

Step 1:Spell out your business in a one-pager to realize why you need social:

•Your Business Mission and History

•Your Business or Revenue Model

•Descriptions of your Products & Services

•Details of Your Target Audience

•Review of Your Current Marketing Efforts

Social Media Plan

Step 2: Define Your Specific Social Media Goals

It is impossible to reach and attain a goal without defining exact specifics. We all know that it is really about engagement that counts

You need to go a step beyond to define specific, actionable, and (most importantly) reasonable SMM goals. Here are some specific SMM goals you might use after completing your business review:•Validate a new product or service using social as a research platform•Develop buzz and interest around a new product•Engage users in social to generate relevant and targeted traffic to your site•Gain market share by leading customer/client service through social•Generate registrations to branded events through social

Social Media Plan

Step 3: Find Your SMM Voice

One of the keys to ensuring your success in social is to create and implement a voice that resonates with your specific target audience. For each audience type, break down and research age, income, location, and reasons for possibly buying your products/services

Social Media Plan

Step 4: Choosing Your Social Tools Appropriately

•Facebook: More than 955 million users. Majority between 18-25; 60% female. Best opportunity for community building with customers•Twitter: More than 555 million users. Majority between 26-34; 57% female. Best tool for interacting in real-time•Google Plus+: More than 170 million users. Majority between 26-34; 63% male. Platform for driving visibility around a brand.•LinkedIn: More than 150 million users. Majority between 26-34, directly followed by 35-44. The number one B2B social networking tool•Pinterest: More than 12 Million Users. Majority between 26-44; 68% female. A viral platform for sharing stories via pictures

Social Media Plan

Step 5: Plan & Execute Content & Delivery

Now to the hard part – finding, creating, and delivering engaging social media content. Social media execution can be daunting, but with a proper plan it is doable and can drive real (marketing) results

What you need to define:•Your frequency of content delivery & response to social engagement•Your types and specific topics for content creation•Ways to increase audience engagement•Events that can drive social•Your social success metrics (number of followers, number of fans, volume of traffic back to site, number of RT’s, etc.)

Lucia Fernandez Rivera

Twitter: @lulifdezrivera

Slideshire: Lulifernandezrivera

Linkedin: Lucia Fernandez Rivera

Mail: [email protected]

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