social media networking
DESCRIPTION
Presentation given at Bar-Ilan University on Social Media NetworkingTRANSCRIPT
EngageEngage ShareShare
TeachTeach
ListenListen
MeetMeet
Oren Todoros
• New Media Strategist, Loving what I do.
• Founder of Oren Todoros New Media ConsultingClients: Modumobile – MeCards – Exit09 Competition
• Previously New Media Manager at modu mobile.
• Moved to Israel 7 years ago from Montreal, Canada.
• Proud father of 3 girls.
Quick Self IntroQuick Self Intro
93% Social Media Users Expect a Brand to Have a Social Media Presence Online.
Ego Searching: We’ve all done it. Why Social Media is much bigger than Facebook Blogging: Where to Begin Understanding LinkedIn Twitter & Facebook Updates SEO vs SEM vs Careing How to Know When It’s Working Targeted Market Research in Real Time. New Media Brand Building. Networking Like There’s No Tomorrow. Recap Q&A
But this is social, so ANYTHING can happen!
Workshop Workshop OverviewOverview
Social Networks allows individuals and organizations to demonstrate their expertise online, building a searchable resume of their skills and services to attract new clients while branding them as thought leaders within their industries….
OK OK What!??What!??
Traditional Media New Media
Newspapers
Television
Radio
CDs
Blogs / News
YouTube
iTunes – Playlists
Web Apps
VS
We Were Loud and Cool Too, Once.
Where people gather online to talk about things they’re passionate about.
Social media has permanently transformed the way people connect and share information. The brand that gets this, wins.
2/3 of the Global Internet Community Visit Social Networks.
Social Networking 4TH Most Popular Online Activity (Ahead of Email) (Search, Portals, Software..)
Google Search WAS falling behind in delivering breaking news due to services such as Twitter.
Professional Bloggers receive hundreds of PR pitches a day. Tip: Send them love letters not PR Pitches.
Time spent on social networks is growing 3x faster than the rest of the Web.
10% of All Internet Time is on Social Networks.“Organizations love this fact”
If you are a fan of democracy, You’ll love social media, no more hierarchy due to user driven news and communities.
Look, Look, Here I am!Here I am!
I’m I’m EmmaEmma
How often do you search your own name or brand? (Google Search, Blog, Video, Images)
How well do you listen?
How much do you care?
Do you know what others are saying about you, your brand or your competitors?
Search all the time and engage!
Blogs are dynamic websites that are organized by Blog Posts.
Over time, the blog becomes a collection of posts reflecting your perspective.
Each post becomes an individual discussion.
News and information has become a 2 way street.
RSS Feeds distribute your posts through the web. (more on this later)
A few words about Wordpress
A few words about Blogger
Alternatives:Tumbler, Storylr, Posterous, Chi.mp
Search Engines LOVE blogs,Search Engines Depend On Textual
Content
It’s about identifying a need for your readers. Useful content keeps readers coming back Be consistent, blog every day / week. Connect with your readers. Dialog. Sorry: It won’t happen in a day. Go from 1 – 5 – 10 – Hundreds…
Q. So what does a successful blog look like?
A. A passionate one.
Interesting, Useful content
Social Links
Email ListNavigation
http://www.chrisbrogan.com/
RSS Feed
Blog posts turn passive readers into active participants.
Build your professional network Get recommendations / recommend Discover groups, join & participate. Meet industry influencers. Create targeted groups. Be an influencer. Complete your profile, including a picture. Remember it’s a Social Network. People
want to connect, not be sold to… Free Links From LinkedIn
If LinkedIn is about the people you know.Twitter is about the people you’d like to
know.
Twitter “a micro-blog” started with a simple question:
What are you doing?
15 Million Users Later…
Evolved in Unexpected ways 45 Million Unique Visitors Extremely Profitable Deals Sparked a whole industry of
Twitter related services. TwitPic TweetLater Twollow
Alyssa Milano is on Twitter@ Alyssa_MilanoBig Fan of iPhone Apps and Twitter532,352 FANS
Hillel Fuld @Hilzfuld Co-Founder of TechnMarketing
She ReTweeted -"Blu-ray Today: Does it Justify All the Hype?" (Video)http://is.gd/5EqkK (via @HilzFuld)
Results: Hundreds of visitors in minutes.
Published – Dec 24th Retweets – Dec 29th
140 Characters to communicate The ability to follow others All people to follow you Market Research Communication Stream Network locally and Intl. Sync your blog posts Breaking News Not Just Tweeting
Polls Images Video RSS Feeds
Creating Lists Organize People Follow Lists Meet more people
A word on Listorious.com
A word on TweetDeck
Searching Content
Reading Content
PostingContent
Set objectives first.◦ Blogs without a strategy wither and die. Transactions, Leads, Conv…◦ Don’t be afraid to experiment. Video, Audio, Text, etc…
Build a roadmap to engagement.◦ Find your voice. ◦ Corporate vs Personal or Both?!
Examine the costs and benefits◦ Define an editorial policy.◦ Decrease support calls?
Transparency is a must◦ The Good, The Bad and the Ugly!
A good marketer listens to what is said◦ Complaints, Compliments, Problems, Questions, Crisis, Competitor
Launched two corporate blogs
Over five months, they achieved steady growth in their audience for each blog. By testing design, editorial content, plug-ins and posting frequency.
Then they joined Twitter…
An account was open that corresponds with each blog. @B2BonlineMktg - @Whatworks
They followed Key Players in the B2B industry◦ Searching for relevant discussions◦ Sparking new ideas◦ Tweeting their blog posts
@B2BonlineMktg at 5,138 followers @Whatworks at 3,404 followers
CEO on Twitter Funny, helpful and trustworthy Many employees are Tweeting $1 million in Twitter Related sales Also on Facebook and Blogs Aquired by Amazone.com
Turned user feedback into a social network 15,000 Followers Employees dedicated to community Generated $3 Million sales @DellOutlet Critical relationship builder.
Sparked customer curiosity with teaser Vids Bloggers went CRAZY Built up high user expectations Consistent dialog: Twitter / Facebook Worked with a network of local bloggers
World’s leading social network 4 Billion minutes spent on FB every day 50% Americans log in once a day 55.7% Females, 42.2% Males
(single guys take note) Facebook population growing at a
phenomenal pace. If Facebook were a country, it would be 8th
most populated pace in the world.
Fan Pages: Free public pages controlled by you, to an extent.
If you’re not searching, you don’t know what your missing.
Never expect people to find you/brand. Connect. Invite people to visit your blog, Twitter, linkedin. Your profile reflects you. Make it count. Build your Fan Page early. Make it useful. Be there, before your competitor is. Facebook users are visual creatures.
◦ Enrich your status with images & video
Hellotxt Ping.fmSave time managing your status update for
all your social networks.
Hellotxt FriendFeedFilter out the noise and listen to your
audience.
Promote your Meetup Meet new people Exchange contact info Discuss Post meeting Invite more people
Social Media Takes Time, Technology & People
It’s Not Free.
From ROI to ROV (Return on Value) Gaining Readers Followers, Comments, Google Analytics A new best friend.
Social Networks Replaces Emails
Web Users are Mobilizing (Thanks iPhone)
Crowdsourcing Growing as Budgets Plummet
More Rich Media at a Higher Quality
