social media marketing with you tube

Social media marketing with YouTube

Benefits of being on YouTube

Case Study

‘All-in-one’

2008

‘Do not try this at home’

http://youtu.be/BIWeEFV59d4


http://youtu.be/aHHwFcL37VM http://youtu.be/DHinXYqbSys


http://youtu.be/mrEdYueahO8


http://youtu.be/xoZbWKQYMzA


“I’m outraged that Nike is

taking a clearly dangerous trick and using it to

sell shoes”

Key takeouts

• Your job isn’t complete once you hit ‘publish’

• Fine line between compelling and open to criticism

• Treat like any other ‘public’ activity

• Monitor, monitor, monitor!

Tips, tools and takeaways

1. Be active, regularly

- Comment- Vote- Favourite- Subscribe- Make playlists - Publish content

2. The first 15 seconds is key

- Capture attention- Subtle brand presence- Maintain engagement


3. Interact with other users

- Other YouTube users will promote your content better than anyone else will – show them love and they’ll show you love back.

4. Use YouTube’s resources

- http://www.youtube.com/creators/- http://www.youtube.com/create- http://www.youtube.com/testtube


5. Promote your content

- Use paid, earned and owned media channels to publicise your content

6. What’s your call to action?

- What do you want people to do after they’ve interacted with your content?


7. Tag and label everything

- The way you describe your content is almost as important as the content itself – make it searchable!

8. Use annotations wisely

- Add background information about the video

- Create stories with multiple possibilities (viewers click to choose the next scene)

- Link to related YouTube videos, channels, or search results from within a video


9. Collaborate

- Invite other users to help you solve problems or address challenges – this brings audience and passion together.

10. Attention to detail

(Simple things like thumbnail selection play a vital role)

social media marketing with you tube

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