social media marketing to seniors-revolution digital studios

Seniors and Social

Media MarketingStatistics and Strategies

Revolution Digital Studios

Are they online?

• 54% of Americans aged 65 and older are using the

Internet

• 43% of those 65+ online are using social media

• Those with more education, higher income brackets, and

homeowners are more online than those without



Currently, there are 39 MILLION people aged 65 and old on Facebook,

Twitter, and Skype

The 74+ age group is the fastest growing demographic on ALL social

networks

The 74+ age group also has 47x the net worth of households headed by those

35 and older

Lets Talk Facebook &

Twitter

• 11% of ALL Facebook users are seniors (that’s 14.8

MILLION seniors on Facebook)

• 1 in 5 of these users will long on for at least 1 hour per

day

• Facebook usage increased by 1,448% in the senior age

demographic last year alone

• 13% of adults 50 and older are ALREADY using Twitter

• This number is expected to increase exponentially


So, how can you get a

piece of the action?

• Let Revolution Digital Studios help!

• With us you get a dedicated social media marketing

manager

• A tailored social media tactical plan (completed within 2

business days)

• Increased traffic

• Increased rankings (we can get you on the first page of

Google for targeted keywords within 4-6 weeks)



• We will actively monitor and post to all social media accounts you own (up

to 6 accounts, with 4 posts each)

• Monthly strategy call with Social Media Manager

• Targeted Follower Acquisition

• Custom Facebook Cover, Twitter Cover, and Google+ Cover

• Keyword and Brand Monitoring

• Campaign Creation and Management (for paid ads)

• Live Twitter Chat

• Optional Blog Content

• Metrics and Analytics

Revolution Digital StudiosRevolution Digital Studios


Sources:

Media Bistro

Marketing Profs

Pew Research