THE RIGHT WAY

SOCIAL MEDIA MARKETING

BY WAYNE CHEN ©2011

¡  Social platforms enables purchases, travel, political, and other real-time information distribution

¡  Learn to: § Manage social media and its

best practices §  Grow a competitive edge and

become a leader §  Tap into the social influence

community §  Increase your brand, connect

with customers and grow §  Quantify social media as a

marketing channel

BEYOND THE STATUS UPDATES

©Wayne Chen 2011

¡ Allow people to connect virtually and form relationships for business or personal. § User-Generated

Content (UGC) § Consumer-Generated

Media (CGM)

¡ Conversation § Direct P2P

communication

¡ Collaboration § Rise of the “Prosumer”

¡ Entertainment § Easy and Fun

HOW IT WORKS

¡ Value § Be end-user focused

¡ Voice § Be strong and

authentic

¡ Values § Don’t forget your

principles

SOCIAL MEDIA STRATEGY

¡ Not just Facebook, Twitter and LinkedIn

¡ No one size fits all ¡ Serve and support ¡ A relationship

business with ROI

¡ Drive interest § Inform § Answer § Support

¡ Social Success = § Responsibility +

Relationships = Rewards

NEW BOTTOM LINE

¡  New Multitasking §  Promote blogs, press releases,

videos, and more ¡  Right Tools

§  Conversation §  Blogging , Social Networking,

Aggregation, Events, Micro-blogging

§  Collaboration §  Wikis, Bookmarking and opinion

sites §  Entertainment

§  Game sharing and virtual worlds §  Multimedia

§  Music, video, and photosharing §  Review

§  Product, Q&A, biz review

¡  Right Demographic

MARKETING2

¡ TOP FOUR SOCIAL MEDIA GIANTS

¡ Tap the power and replicate across existing or new social networks

COLOSSAL GIANTS

¡ Tweeting § Say it in 140

characters or less § Free and easy to setup § SEO Friendly

¡ Value § Delivers exceptional

customer service § Share blog, video and

content

¡ Tools § Twitter, HootSuite,

Tweekdeck, and Twitpic

¡ Biz Case (Top 5) § Remarket content § Display brand § Harness relationships § Support customers § Conduct research

TWITTER #411

¡ TIPS § Create a human persona § Tweet responsibly* § Discuss, don’t sell § Sharing is caring § Posting pictures or

videos § Short URLs & Hash Tags § Retweet, Follow and DM

GOLDEN TWEET RULES

¡ Posting § Share content with

friends instantly § Free and SEO friendly § Massive demographic

reach ¡ Value

§ Large advertising volume § Builds community § Serve customers § Drive sales

¡  Tools §  Facebook, HootSuite,

and more ¡  Quick Tips §  Develop brand and

product pages §  Actively engage

members once a week §  Share news and ask

for feedback §  Promote deals and

conversation around a topic

LIKE FACEBOOK

Promot ing a community around cof fee dr inkers dur ing the hol iday season.

STARBUCKS

¡ Network § Company and service

profile § Thought leadership § Beast of a resume § Maintaining contacts

¡ Value § Product and human

capital advertising § Community and groups § Conduct feedback § Scout and hire talent § Boost sales and leads

¡  Tips §  Complete profile or

page §  Recommend others §  Join and participate in

groups §  Connect with target

buyers §  Maximize keyword use §  Maintain brand

consistency §  Share great content

and news

LINKEDIN

A profess ional bus iness page.

HP