social media marketing in japan
TRANSCRIPT
Social media marketing Social media marketing Social media marketing Social media marketing
in Japanin Japanin Japanin Japan
Social media refers to interaction among people in which they create,
share, and/or exchange information and ideas in virtual communities
and networks. Andreas Kaplan and Michael Haenlein define social
media as "a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and that allow
the creation and exchange of user-generated content." Furthermore,
social media depend on mobile and web-based technologies to create
highly interactive platforms through which individuals and
communities share, co-create, discuss, and modify user-generated
content. They introduce substantial and pervasive changes to
communication between organizations, communities, and individuals…
(followed by 50,000 letters of explanation)
Interact by adding friends, commenting on
profiles, joining groups and having discussions.
About.com
• Blog
• Slideshare.net (users post PowerPoint,
PDF, Keynote or OpenDocument
presentations)
• Online forum (often annoymous)
• Ustream (video streaming service)
http://www.youtube.com/watch?v=GaRLnHwFnFw
Do not use social media
Use social media
That is 40% of the
entire population!
http://www.youtube.com/watch?v=GaRLnHwFnFw
http://www.youtube.com/watch?v=GaRLnHwFnFw
65% (=33 million) post
message of articles.
http://www.youtube.com/watch?v=GaRLnHwFnFw
Yes No
http://www.youtube.com/watch?v=GaRLnHwFnFw
More than 20 million twitter users!
http://www.youtube.com/watch?v=GaRLnHwFnFw
0
10,000,000
20,000,000
http://www.youtube.com/watch?v=GaRLnHwFnFw
20k tweets per second at
“BALS – Laputa” festival!
http://www.youtube.com/watch?v=GaRLnHwFnFw
0
5000
10000
15000
20000
Per
second
http://www.youtube.com/watch?v=GaRLnHwFnFw
30 million registered user of Niconico
Douga (youtube alternative in Japan)
http://www.youtube.com/watch?v=GaRLnHwFnFw
0
10000000
20000000
30000000
http://www.youtube.com/watch?v=GaRLnHwFnFw
12millon, 85% of 20’s are users
http://www.youtube.com/watch?v=GaRLnHwFnFw
Users
Not users
http://www.youtube.com/watch?v=GaRLnHwFnFw
70% talks about products
and companies
http://www.youtube.com/watch?v=GaRLnHwFnFw
Yes
No
http://www.youtube.com/watch?v=GaRLnHwFnFw
2012
http://www.youtube.com/watch?v=GaRLnHwFnFw
Photo by Sebastiaan ter Burg on Flickr.com
http://www.youtube.com/watch?v=GaRLnHwFnFw
2012
http://www.youtube.com/watch?v=GaRLnHwFnFw
Photo by [Jim] on Flickr.com
• Use google alerts and local social bookmarking
news to find posts about your products.
• Tweetdeck
• SocialMention
• Comments on blogs
• Google analytics
Don’t campaign or promote. Speak
something useful to the audience!
• Blog
• Facebook fanpage
• Niconico douga, Youtube
• Twitter, pinterest, instagram, etc..
• More posts, higher placement on search
results.
• More articles, more share.
• Helpful content = trust = leads = sales
Informatio
n service
27%
Manufactu
re
20%Internet
14%
retail
8%
other
services
24%
industry %
Information
service26%
Manufacture 19%
Internet 13%
Retail 8%
finance and
insurance6%
agriculture and
construction1%
other services 23%hatena
work %
engneer 33%
admin 13%
service 14%
sales 7%
executives 5%
other 28%
engneer
admin
service
sales
executives
other
hatena
IT
cosmetics
traveleducation&HR
retail
others
finance food
home electronics
mass media
automobilereal estate
Other
• Share posts of fans and other fans share them
• Create event and invite people
• Embed youtube
• Analysis tools
• Install applications
• Display HTML page by embedding iframe page
hosted on web server
Which means…
…If your product review is posted on 2channel
and quoted on blogs, you will earn million PV
for no cost!
Kawaii cultureKawaii (かわいい [kaw͍aiꜜi], "lovable", "cute", or "adorable") is
the quality of cuteness in the context of Japanese culture.
(wikipedia)
Thank you very muchMasaharu Hayataki
Freelancer.com:
http://www.freelancer.com/u/hayatakimasaharu.html
Design by marijan mikolić
Email:[email protected]
Freelancer.com: http://www.freelancer.com/u/LittleDinamit.html