Social Media Marketing Guidefor Small Businesses

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Presented by

Agenda• Overview• Social Media Tools (Blogs, Video/Podcast,

Platforms)• Key Requirements• Goals• Approach• Infuse Marketing’s Role• Measuring Social Media Efforts• Contact

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Overview• Use online social media platforms to promote a

product, organization or service• Online platforms include blogs, video, podcast

and social networks• Major players: Facebook, LinkedIn and Twitter• Consumers contribute to content• Companies engage with online audience

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Blog• Independent, opinionated, informative and

interesting content in reverse chronological order and regularly updated

• Allows user feedback and sharing capabilities via email and social media platforms

• Updated daily, weekly or monthly• Video podcast: video contained in a blog rank

high on Google pages

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Video/Podcast/RSS Feeds• Viral tool to attract, engage and convert viewers;

better than any other marketing web medium• Video: video and audio content• Podcast: audio only, can be heard on a Ipod or

smartphone• RSS Feeds: contained within a blog distributes

either video podcast or podcasts

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• 350+ million active users• 50% active user log on everyday• Fantastic branding visibility, delivers info and

news to a network of people who are interested • Search feature• ‘Fan’ page vs. ‘Group’

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• 200 million users on micro blogging site• Demographics: 35 – 45 yrs. old• Public forum to interact with consumers• Instant communication, direct message capability• Ability to join relevant conversations

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• 100 million users• Network geared towards professionals looking to

network• Online rolodex and resume• Groups and events feature

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Video• 60 seconds – 2 minutes ideal length• Host video primarily on website then through

sharing sites for greater visibility• Video posted on a webpage is indexed and

ranked higher in search engines rather than on sharing sites

• Focus on metadata

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Key Requirements• Internet presence (i.e. Website)

• Compelling and updated content (i.e. written, audio and video)

• Communication medium (i.e. email capture mechanism)

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Goals1. Attract traffic through social media platforms

back to website

2. Convert consumers and redirect back to website

3. Transform consumers into clients

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Approach1. Website Optimization

• Add key content and keywords

• Add blog page, if in place, add fresh content and incorporate with relevant video/audio

• Add email capture mechanism in “Contact Us” page

3. Grow SM Presence

• Share link from individual account profiles

• Share link through email communications

• Add SM badges to email signature, articles, white papers, newsletter, case studies and blogs

• SM badge on home/landing pages

• Written or verbal announcements or requests to become ‘fans’

2. SM Integration

• Link all social media accounts to website

• Add SM badge on homepage

• Add SM badges on all email communication and marketing print materials

• Email blast announcing SM presence and encourage friends to be a fan or follower

• Allow blog sharing capabilities

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What can do for you

• Write strategy and implement• Update status, post relevant program/event

content, pose questions, devise contests, engage/interact with fans and post photos and videos

• Manage blog content and post and link to platforms

• Optimize social media sites• Inspire others to share• Build company/brand awareness and recognition

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Measuring Social Media Efforts• Leads generated• Products sampled• Growth of fans, followers and friends• Website traffic and page views• Conversion rate• Google analytics and others

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ContactFor questions and/or comments:

Carmina BacaniOwner/Marketing ConsultantInfuse Marketinginfusemarketing@yahoo.com

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carminabacani

@infusemarketinginfusemarketing