social media marketing for musicians
DESCRIPTION
Are you a musician? Do you want to know how to: Stand out from the crowd and make money from your craft? Market your music without compromising your creative time? Know which marketing and social media platform is best for you? At this workshop you will learn how to set yourself on the path to become a truly independent, professional artist. This seminar will demonstrate easy ways to identify, build and grow a strong fan base using on and offline methods. You’ll also learn ways to increase your income for a sustainable music career. You can make substantial income from your music online – Danelle & Danielle will show you how!TRANSCRIPT
Social Marketingfor Musicians
Presented by:
Danielle MillerMiller Media ManagementMMMSocialMedia.com
Danelle HarveyTygahoney MusicTygahoneymusic.com
TygahoneyMusic.com
TODAY’s AIM
1. Get to know the top social media platforms
2. How to stand out from the crowd and attract a following
3. Market your music by building relationships online
Social Media & Marketing Savvy to Increase Your Fan Base & Income
MMMSocialMedia.com
Source: Statistica.com TygahoneyMusic.comMMMSocialMedia.com
Source: Statistica.com TygahoneyMusic.comMMMSocialMedia.com
Source: Statistica.com TygahoneyMusic.comMMMSocialMedia.com
TygahoneyMusic.comMMMSocialMedia.com
TygahoneyMusic.comMMMSocialMedia.com
TygahoneyMusic.comMMMSocialMedia.com
Networks - Where are your customers? Choose up to 3
Your Profile - Be consistent! Profile picture, description
#Hashtags - Searchable terms for your status updates.
Keywords - Captions, comments, posts, album titles, about description, username.
Attract Your Target Audience
TygahoneyMusic.comMMMSocialMedia.com
Build Relationships & Connect with Audience
Develop Your Artistic Persona - Who are you as an artist?
Communicate your message clearly and consistently:
➔ Authenticity Builds Authority - What is your
speciality?
➔ Confidence - Provide value adding content.
➔ Trust - Be honest. Share your story and mission.
TygahoneyMusic.comMMMSocialMedia.com
Collect Meaningful Information
Emails - Use squeeze pages with incentives (contests, gifts)
Click Throughs - Link back to your website, blog, and store.
Customer Data - Demographics, Psychographics, Contacts
Feedback - Listen and respond to comments and questions.
TygahoneyMusic.comMMMSocialMedia.com
● Know your network
● Consistent communication
● Meaningful materials - E3
● Convert your audience
● Track, analyse & adjust
Key Takeaways:
TygahoneyMusic.comMMMSocialMedia.com
● Don’t force the sale
● Don’t buy followers
● Watch industry leaders
● ALWAYS Respond
● Spread the love
*Handout: Helpful resources and links
Income Streams, Copyright Advice, Music Marketing:
Ways to increase income streams & copyright advice - I will give the first 30 mins of consultations booked for free.
Licensing, Publishing and Music Business Savvy
How to make a savvy business attitude work for your music business
Building profitable relationships online:
Look for Danielle’s business marketing classes in the Edventures UH Maui summer and fall catalogs.