social media marketing for affiliates
DESCRIPTION
Session will touch on three main aspects to social media marketing: how it works, content, and managing the process to create and run your campaigns. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Social Media Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc (Twitter @brentcsutoras) (Moderator) Kevin Henrikson, Technical Director, Henrikson Media (Twitter @kevinhenrikson) Amy Vernon, CEO, Amy Vernon, LLC (Twitter @amyvernon)TRANSCRIPT
Why Social Media Marketing?
• Mass exposure amongst influencers
• Increase in natural inbound links
• Increased quality content
• Branding
• Traffic
• Conversions
Where should you be participating?
• Where you have the ability and time
• Sites with value
• Niche sites
Digg
Digg Tips
• Mutual friends
• Twitter / Facebook
• Titles
• Don't be IM dependant
• Be natural
StumbleUpon
StumbleUpon Tips
• Number of tag subscribers
• Participate / Network in your category
• Sharing method
Fark
Fark Tips
• Titles, Titles, Titles
• Puns / Sensational
• News
Scalable Social Content
How to cut costs by 80% and spend more time on the beach…
Agenda
• My Background• Outsourcing Before and After• Outsourcing Tools• The “Assembly Line”• Tips and Tricks
Before Outsourcing
• Content was 64% of costs• Company couldn’t scale• Single point of failure
After Outsourcing
• Content is 23% of company spend• Minimal impact if away or traveling• 50+ remote workers
Outsourcing Principles
Outsourcing Tools
Remote Workers
Local or US Workers
Docs and Collaboration
Good for : Managing and hiring from RW pool of 250K+
• View candidates’ work history, employers’ ratings• Snapshots of RWs’ desktops while working• oDesk handles all tax paperwork
• Use for personal assts, writers, researchers• Hire individuals, not agencies• “Audition” for long-term jobs: Hire 2-3x your
needs for 1 week• Give bonuses over raises
Tips
So how much?
• Researcher $1-2/hr• Low-end writer $3-5/hr• Editor $5-10/hr• Video editor $8-10/hr• Manager $8-10/hr
How To Create the Assembly LineStep 1: Break it Down
ResearchWriting
Editing
Writer
How To Create the Assembly LineStep 2: Hire
Researcher: $1/hr Writer $5/hr Editor: $7/hr
How To Create the Assembly LineStep 3: Training
Research
Writing
Editing
How To Create the Assembly LineStep 4: Manage
How To Create the Assembly LineStep 5: Step Away
How To Create the Assembly Line:The Results
Researcher ($2) Writer($5)
Editor ($3)
Traditional Writer: $100 = 4 articles/week
Outsourced Writing: $100 = ~8-10 articles/week
$10
$25
How To Create the Assembly Line:The Results
Researcher Writer
Editor
Traditional Writer: $100 = 4 articles/week
Outsourced Writing:
More Scalable
Alternatives
http://demandmedia.com/studios
http://blueglass.com/products
http://associatedcontent.com
How to cut costs by 80% and spend more time on the beach…
Lists, lists, lists
• Top 10 is out. Choose random numbers
• Poking fun is good
• Evolution, timeline vs numbered
4 awkward moments
Evolution of logos
Top 13 horror-comedies
Know your meme
• What's everyone obsessing about?
• Don't take yourself too seriously
• Meme mashups
You can never go wrong with bacon
Auto-tune + double rainbow
Appeal to nostalgia
• Everything not so old is new again
• Know your audience
Muppets meet the Internet
Top films of the 1990s
How-to / instructional
• Keep it simple
• Illustrate it
• Things people WANT to know
How to photograph children
How to pay off $14,330 in 20 months
Current events
• Be fast
• Be accurate
• Be prepared
Congress passes historic health care reform
The infographic
• Source it
• Allow others to embed
Always allow embedding
A Visual Guide to Deflation
Strange / offbeat
• Hyperbole
• “-est” - Strangest, happiest,
biggest, smallest
Know your goals
• Audience
• Choose the right topic/format for your readers
• Don't insult them
• Keywords
— What do you want to rank for?
— What wouldn't you mind ranking for?
The sites
• Different audiences
• Different traffic
Digg
StumbleUpon
• Be pithy
• Be funny
• Be smart