social media marketing: can you afford not to be involved?

Social Media is on the rise:

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Top Social Media Sites of 2014Facebook: 1.35 billion monthly users.

YouTube: 1 billion monthly users.

Google+: 540 million monthly users.

Twitter: 284 million monthly users.

Instagram: 200 million monthly users.

LinkedIn: 187 million monthly users.Visit us at TheOnlineBusinessExpert.com


The Power of Social MediaCNN has 20 million Twitter followers.BBC News has 11.6 million Twitter followers.Starbucks has 10.1 million Twitter followers.Nike has 5.46 million Twitter followers.Coca-Cola has 3.1 million Twitter followers.McDonald’s has 3 million Twitter followers.Versace has 2.36 million Twitter followers.Porsche has 1.1 million Twitter followers.



Continuous GrowthIn the UK alone Advertising on Social Media has

increased dramatically:

2012 2013 2014 2015 20160%2%4%6%8%

10%12%14%16%

% of Digital Advertising Budget Spent on Social Media

% of Digital Advertising Budget Spent on Social Media



Surprising Challenges and Opportunities

Whilst 50% of businesses using Social Media Advertising claim that proving positive ROI was an issue budgeting for it didn’t even make the top 5 in terms of challenges posed by this growing industry.

Other important challenges faced included:• Lack of Time• Poor Understanding of Social Business Strategies• Insufficient Audiences• Inability to Strategically Plan Campaigns



How do we face these challenges?

For many traditional business models the growth of Digital Advertising and in particular the growth of Social Media Advertising provides an almost overwhelming challenge. However as the benefits of these types of advertising increase so do the pressures to join the Digital Revolution. Many new consultants and businesses are also springing up specifically to help people make the transition to a Digital Market.



Moral of the story?

Small business or multinational, now is the time to get involved in Social Media Marketing.

Find a course, a mentor or a coach you trust and get Educated.

Visit the TheOnlineBusinessExpert.com providing individuals and businesses with real marketing

training from real experts for real results.


