social media marketing
DESCRIPTION
Conor Lynch's Your Space presentation www.connector.ieTRANSCRIPT
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Title: The 5C’s of Social Media Marketing
Date: 25th November 2008
Introduction
The 5C’s
When marketing on Social Media, it is important to consider the 5C’s
These are –
Consumers – Target MarketConcepts – Your ideas & creative hookContent – What you show them & whereConnections – Connect with your
audienceConversation – Start & maintain a
dialogue
Introduction
Identify your target consumer consumer & create concepts concepts for engaging interactive digital content. content. Then nurture
consumer-brand connectionsconnections & manage ongoing
conversationsconversations & relationships.
Research the target market(s) to identify where to find them online & offline
Look at connectors, opinion leaders &
online communities
Unearth insights based on your knowledge of their behaviour & attitudes
1. Consumers
Come up with concepts that engage consumers online & offline
What will excite this audience & make Them interested ?
Evaluate your ideas with friends, colleagues & customers before
deciding on the best strategy
2. Concepts
You concepts can lead to engaging content ideas for characters, web video, games & events
Try to create original, engaging & entertaining social creative which is -
Portable (runs online on blogs & social networks) Shareable (consumers can use it and pass
on)
3. Content
Connect with –
- Current web site visitors & prospects- Registered consumers on a database- Key Online Opinion Leaders (Bloggers)- Social Networkers incl. Bebo &
Facebook - Relevant communities - Mobile Internet users- Event Goers
4. Connections
Use an email database to extend dialogue
Employ a Community Manager to manage this new digital dialogue
Update content via Blogs, Email & cocial networks
5. Conversations
A closer look atwhat we do…
Case Studies
The BriefAcquire registrations for the Toyota database using the Toyota sponsorship of Munster Rugby. The campaign timing was the occasion of the match v New Zealand.
Our ResponseDeveloped a competition Member Get Member mechanic and a HTML email was sent out to a total of 25,000 recipients
We created new spaces for the Toyota Munster Rugby sponsorship @ www.toyotarugby.tv plus Bebo, Facebook & YouTube
An experiential campaign was designed to drive awareness of the competition and create video content at the games in Thomond Park
Toyota Munster Rugby
www.lynxcontactzone.ie
The BriefCreate a digital strategy for Toyota’s future advertising and leverage existing sponsorship properties
Our ResponseCreated a space on www.toyota.ie for GAA Football initially featuring a series of 8 ‘mock’ webisodes called MeetMike (see www.meetmike.ie)
Shown over 18 weeks with traffic driven by online video ads
Maintained dialogue with over 10,000 consumers through online blog
Toyota ‘Meet Mike’
Introduction
Please contact Conor Lynch for more Information:
E: [email protected]: +353 86 811 8833
Web - www.eightytwenty.ie
Blog - www.advertisingforthedigitalage.com